You may have noticed RxBar making waves in the paleosphere recently. (They’re kind of a big deal.) But there’s more to this egg-white-fruit-and-nut-bar-in-a-resealable-package than meets the eye. The team at RxBar aren’t just the popular kids in the cafeteria—they’re a small company committed to superior nutrition and high-quality ingredients. And with a company philosophy like, “No B.S.”, you can bet they caught our attention!
So we went to work researching this bar (and the guys behind it) to make sure they were a good fit for us, and for you during your Whole30. We even made the ultimate sacrifice of trying each and every flavor of RxBar ourselves. Several times. Okay, many, many times. The good news is that RxBars are not only Whole30 compliant, they’re delicious. (Not “I’ll settle for this because I’m on an airplane and have no alternative.” More like, “I’ve been on this flight for six minutes now. I think it’s time to pull out my RxBar. Yay!”)
We sat down with RxBar creator Peter Rahal to bring you the inside scoop–but first, a word from our sponsors.
Real Food First
Here at Whole9, we place a really big emphasis on eating real food. (You know, it’s kind of our thing.) But we recognize that sometimes–especially during a Whole30–you may find yourself caught between a proverbial rock and a Hardee’s. We all have those moments: you’re at the construction site without your lunch cooler; the boss calls an impromptu budget meeting after work; there’s a delay at the train station and you’re about to get hangry; you’re in the middle of a 10-mile hike. In all of these situations, you can’t exactly grill a steak and steam some broccoli. And that’s okay, because (thanks to our advice) you’ve planned ahead.
Part of planning for the Whole30 includes having some “emergency food” available at all times, for just these situations. There will be times when you need something nutritious, but at the same time convenient. That’s where we think bars like Chapul and RxBar fit in. But remember, they’re not to replace real food on your everyday plate. Emergency food only, got it?
Now, let’s get back to the goods…
Tell us a little more about RxBar
Peter: We are a small company based out of Chicago. We started the business in April 2013. We always loved the convenience and nutrition of food bars, but we could never find bars that were up to our standards. We created RxBar because we wanted an all natural protein bar with no B.S. ingredients. We will never mislead in our marketing statements, or cut corners in our ingredients. We knew there was a market of educated consumers like ourselves who would appreciate this product.
Quality ingredients are everything to us, it is a central value to us as company. Our mission statement reads, “We believe that quality ingredients should never be sacrificed because of cost. We believe that foods should be consumed as nature intended. This is why we do what we do and as a company all of our products directly reflect these values.” It is obvious that all excellent products start with excellent ingredients. We don’t cut corners because what you put in is what you get out. We are equally committed to sustainability and ethically sourcing raw material. There is a direct relationship between properly grown raw material and the quality; they are one in the same.
What else sets RxBar apart from the competition?
Peter: As saturated as the food bar market is, it is also full of misleading rubbish. Too much of the competition uses less healthy ingredients to stretch their profitability or mislead consumers: rice to add air, pea or soy to increase protein content, or a syrup to act as a cheap binding agent. Our bars contain none of that, only simple clean whole ingredients. We always are seeking clean whole foods that are nutrient dense, foods that have sustenance. We demand foods that are valuable nutritionally, but also possess great taste. Nutritious food should never come at the expense of taste , or vice versa. We use ingredients as nature intended them to be used.
Let’s talk about your ingredients, then.
Peter: First, unlike most of the “paleo” fruit and nut bars, RxBar contains a legitimate amount of protein. And unlike those other “protein” bars using whey, soy, or other less healthy ingredients, our protein comes from a healthy, paleo source. Each bar contains 15 grams of protein from dried egg whites, making RxBar a complete mini-meal. (Each bar also contains around 30 grams of carbohydrate from fruit, and between 7 and 14 grams of fat from coconut meat and oil.)
Each RxBar contains no more than seven simple ingredients. You can read about them on our website. Every ingredient is Whole30 compliant—and we use no added sugars.
What’s the most popular flavor of RxBar?
Pete: It’s a tie between Blueberry and Coconut Cacao… but we suspect that our newest release, Apple Cinnamon, might take over the top spot. Of course, the Coffee Cacao has its legion of followers too.
RxBar, perfect for your Whole30® program
Whether you’re looking for some grab-and go-emergency food or need some nutrient-dense fuel for your athletic event, RxBar has you covered.
Get 10% off your order of $20 or more with the discount code “whole30″. Visit http://rxbar.com and discover for yourself how delicious (and healthy) on-the-go food can be.