This is literally the most exciting thing we have ever announced on this blog ever. Ever.
You guys, WE WROTE ANOTHER BOOK. It’s called The Whole30: The 30-Day Guide to Total Health and Food Freedom. It comes out on April 21, 2015, and will be published in the U.S., Canada, and the U.K. And as the title suggests, it’s the official guide to doing the Whole30.
No science-y stuff, no technical diagrams of how the foods you’ve been eating mess with your digestion, no long-winded background about why grains cause problems or why grass-fed steak is actually good for you. Just a giant, full-color, awesome book all about how to prepare for, complete, and change your life with our Whole30 program, with all the resources you possibly need all in one place. Including lots of things we’ve never explained in detail before (like our full reintroduction protocol and FAQ, and a super-detailed section about doing the Whole30 while pregnant or nursing).
Oh, and there are recipes. Like, more than 100 of them, created by Culinary Institute of America-trained Chef Richard Bradford.
But wait, we’re getting ahead of ourselves. Let’s start at the beginning.
Pre-Order The Whole30!
It Starts With Food and The Whole30
Our first book, the New York Times best-selling It Starts With Food, was designed to outline the science behind our basic nutrition recommendations. We discussed our Good Food standards, which food groups fail those standards and why, and which foods we think you should be including on your plate on a daily basis. We talk about the Whole30 (outlining the rules and the basics), but didn’t give you details about exactly how to complete the program, because ISWF is about our big-picture nutrition recommendations, and our encouragement to use the Whole30 to figure out for yourself which foods made you more or less healthy.
For many, ISWF created enough of a spark to propel you straight into our Whole30 program. But in the two-plus years since we released ISWF, we’ve increasingly heard the same sentiment from a growing number of people. “It Starts With Food was great. I get it. I want to make changes. But how do I actually do this?”
We wrote The Whole30 for you
The Whole30 answers that question in a level of detail that required our entire team more than a year to compile. There’s very little science. There is only a brief background on our Good Food standards and “less healthy” foods. The rest of the book is all about what you do eat, and exactly how to succeed with the program. It’s all the practical application that we couldn’t possibly include in ISWF (or it would have made War and Peace look skinny). We tell you how to prepare for the program, what to expect, and answer every question you could possibly have about the program, start to finish. (In fact, our FAQ is so extensive, we called it “Everything You Need to Know About the Whole30.”)
But more than that, The Whole30 will teach you how to cook.
We’ve given you kitchen-stocking basics, detailed grocery shopping and meal planning tips, and instructions for cooking real food. How to sear a chicken breast. How to grill a steak. How to poach an egg. How to make mayonnaise, clarify butter, or whip up a homemade salad dressing. We teach you all the basics you need to get you started, even if you don’t know how to boil water.
Oh, and there are recipes. One hundred brand new recipes, created by an actual chef, using familiar ingredients you can find at any old small-town grocery store. No arrowroot powder, coconut aminos, or almond flour. No grilled goat, broiled liver, or braised rabbit. No complicated techniques or specialized kitchen implements. Just real food using simple ingredients that anyone can make. Even you, Mr. I Live on Take-Out and Microwave Meals.
Oh, and they’re tasty. Don’t let the simple list of ingredients or short instructions fool you. Our recipes are designed to convert those addicted to supernormally stimulating food-with-no-brakes over to our side, where you’ll find that real food is incredibly delicious just the way nature designed it.
Finally, for you super-expert-Whole30-veterans, there’s plenty in this book for you, too.
We’ll get you even more prepared for your next program, help you fine-tune your Whole30, share kitchen tips to get you out of prep and clean-up even faster, and give you enough new recipes to keep your taste buds intrigued. Plus, it’s the official Whole30 book. For you die-hards, it’s basically going to be a library staple.
All in one place.
This is the book you give to your Mom, your co-worker, your best friend when they say, “I’d really like to try it, but I’m not sure where to start.” This is the book you return to over and over when you struggle with your own Whole30, wondering if you’ll really make it to the end. This is the book you’ll dog-ear and bookmark months (years!) after your Whole30 is over, because this will become your lifestyle and you’ll want to eat like this forever.
So, you know, if you’re wondering what we’ve been up to for the last 15 months, this is it.
We’ll have more details about the making of the book, special sneak peeks into the content, and pre-order bonuses soon. In the meantime, you can peek at the book on our new book page here on the website, and pre-order a copy through a variety of outlets (more coming soon).
Pre-Order The Whole30!
Just make sure you save your receipt, because after January 1st, we’ll be announcing some sweet pre-order bonus material! So stay tuned, get excited, and get ready for the release of The Whole30: The 30-Day Guide to Total Health and Food Freedom on April 21, 2015. (Trust us, it will be here before you know it.)
Publication date: April 21, 2015
Publisher: Houghton Mifflin Harcourt (U.S.); Penguin (Canada); Yellow Kite (U.K.)
Recipes by Chef Richard Bradford. Photography by Alexandra Grablewski
List Price: $30.00 USD/$34.00 CAD