Application period closed
Looking to combine your love of health and wellness with your digital and social media skills? Ready to get outside of “big box” employers and become part a successful start-up with lots of potential for growth? Do you love:
- Staying organized, and executing digital media campaigns with precision
- Supporting and interacting with the Whole30 community via social media
- And, creating meaningful digital content?
Are you extraordinarily good at what you do?
Whole30, the groundbreaking program designed to change your health, habits, and relationship with food, is looking for a full-time (40 hours/week) Social Media Coordinator to assist with: keeping our content calendar organized; making sure our media campaigns are executed perfectly and on time; and day-to-day coordination of our digital media presence.
Oh, and changing lives. We really like doing that.
The Social Media Coordinator will assist the Director of Digital Content with web and social media marketing projects including managing and updating the content calendars for all Whole30 channels; executing promotional responsibilities for internal and external Whole30 initiatives and partners (including Whole30 Approved initiatives and partners); and creating content for Whole30 digital and social media publication.
Essential Roles and Responsibilities
Coordinate digital and social media content
Keep Whole30 social media calendars accurate and up to date via Google Drive, CoSchedule and Facebook in-app scheduler for all Whole30 channels. Understand the unique features and culture of each platform and adapt original content appropriately. Execute each post perfectly, with accurate tags, hashtags, credits and links. Under the direction of the Director of Digital Content, manage WordPress and MailChimp content, including formatting both blog posts and emails with precision, and finding or creating content when asked.
Support the Whole30 community
Respond to comments on Facebook posts; respond to user questions and comments via the Facebook Visitor Posts feature; interact with the community in the comment section of Instagram posts; answer Instagram DMs; encourage Whole30’ers on their Instagram posts via hashtag exploration. Take note of trends and themes and make resource and content suggestions to the Director of Digital Content based on community needs.
Create engaging and beautiful content
In collaboration with the Director of Digital Content and the Graphic Designer, make dynamic written, graphic, video and photographic content that captures the attention of the Whole30 community and suits the goals, audience and message of internal and external Whole30 digital media campaigns. Research, write, and edit copy for digital and social media channels including web copy, email, Facebook, Instagram and Twitter.
Assist the Director of Digital Content
Lend your skills and expertise to large projects, events, and reporting, including reporting audience information and demographics and success of completed social media projects for internal and external stakeholders. Help develop social media campaigns for internal and external Whole30 initiatives and partners.
Stay informed of emerging social media trends
Be an early adopter of digital and social media technology and practices, and have an opinion about how new tech platforms and trends can benefit and support the Whole30 audience.
Skills and Qualifications
Detail-oriented with strong organizational skills.
You love checklists, calendars and planning docs.
Punctual and executional.
You deliver projects on time and with precision; you won’t call it “completed” until you’re sure every T is crossed.
Excellent written and verbal communication skills.
You’re confident communicating via email, social media, on the phone and in person. You love grammar, punctuation, and finding that perfect word (or emoji).
Experience with developing content for digital and social media platforms.
You understand the content that will best serve the Whole30 community, and you have the creative and executional skills to deliver it.
Strong analytical skills.
You relish a challenge, and you can think critically, problem-solve confidently, and are willing to make on-the-spot decisions where needed
Self-motivated and can work well with a team.
You get great satisfaction out of owning and slaying your piece of a big project. You’re comfortable with receiving and offering constructive feedback to other members of the team.
Ability to self-manage and work autonomously.
You know how to manage your time responsibly and efficiently in a work-from-home arrangement.
SEO and digital ad buying experience not required, but a plus!
Candidate MUST live in the United States. Work will take place primarily from home. This role includes minimal travel within the U.S. (3-4 trips per year) for Whole30 team off-site meetings. Hours may vary and will include light social media management on weeknights and weekends, although the vast majority of business will take place Monday through Friday, between the flexible hours of 7 AM and 7 PM.
Bachelor’s degree in related field
Familiarity with the Whole30 program and community
Excellent working knowledge of social media platforms (Instagram, Facebook, Twitter, Pinterest, YouTube)
Excellent working knowledge of WordPress
Excellent working knowledge of MailChimp
Working knowledge of Adobe Creative Suite
A home office set-up with a late model computer, printer/scanner, and Skype audio and video capability
U.S. citizenship required, must be fluent in English
Photography and/or videography experience
Familiarity with CoSchedule
Familiarity with Monday
Please email your resume, cover letter and requested work samples (see instructions below) to email@example.com, with a subject line of “Whole30 Social Media Coordinator.” You may also include relevant links to social media accounts, website or personal blog, if you would like your social media presence to be considered as experience.
Requested Work Samples
Together with your resume and cover letter, these work samples are a required element of your application package. Incomplete application packages will not be considered.
Social media coordination project
Design a social media promotional campaign to drive traffic to promote this Whole30 blog post. The campaign should include a visual asset and appropriate copy for each of the primary social media platforms: Facebook, Instagram, Instagram Story, Twitter and Pinterest.
Community engagement project
In 100 words or less, write a response to this Instagram comment.
“I overslept this morning and didn’t have time for breakfast. My coworkers decided to order pizza for lunch and I am starting to get really sick of the meals that I prepped over the weekend and I am so close to joining them for the pizza party. This is the second time I’ve tried Whole30 and today is day 11. I want to be successful with this program but I am discouraged today.”