Frequently Asked Questions

Want to become Whole30 Approved®, or want to learn more? We’ve got answers here.

Whole30 Approved® trademark licensing costs are based on annual revenue and the number of compatible SKUs. Once your company’s application is reviewed and approved, we’ll send you the licensing cost details.
The yearly licensing fee will vary depending on your company’s last 12 months of revenue and the number of approved products. If these numbers change, you can accurately forecast based on our fee schedule.
Generally, within 1-2 weeks after acceptance into the program. The timeline can move more quickly or more slowly depending on how long it takes for us to receive required information and review the license agreement. We strive to move the process along quickly.
Whole30® and Whole30 Approved® are legally registered trademarks with the USPTO, and may not be used to promote, advertise, market, or sell your product or service without a license.
You can submit a new product to us for review at any time during your license period. Once approved, there is no additional fee to add a new product to your existing license. Fees are only reviewed during annual renewal periods.
The specific terms of the license will be provided upon acceptance into our program. The primary purpose of the licensing is for placement of our Whole30 Approved® logo on your product packaging, website, and marketing materials and long-term brand alignment.

Sponsorship opportunities vary depending on the time of the year and our initiatives at Whole30. Learn more about our Branded Content options during your application process with our Whole30 Approved Program Manager.

You will receive an email from our online portal with renewal information.
Yes, absolutely. We provide this documentation once the partnership is confirmed.
Whole30 Approved® trademark licensing costs are based on annual revenue and the number of compatible SKUs. Once your company’s application is reviewed and approved, we’ll send you the licensing cost details.
The yearly licensing fee will vary depending on your company’s last 12 months of revenue and the number of approved products. If these numbers change, you can accurately forecast based on our fee schedule.
Generally, within 1-2 weeks after acceptance into the program. The timeline can move more quickly or more slowly depending on how long it takes for us to receive required information and review the license agreement. We strive to move the process along quickly.
Whole30® and Whole30 Approved® are legally registered trademarks with the USPTO, and may not be used to promote, advertise, market, or sell your product or service without a license.
You can submit a new product to us for review at any time during your license period. Once approved, there is no additional fee to add a new product to your existing license. Fees are only reviewed during annual renewal periods.
The specific terms of the license will be provided upon acceptance into our program. The primary purpose of the licensing is for placement of our Whole30 Approved® logo on your product packaging, website, and marketing materials and long-term brand alignment.

Sponsorship opportunities vary depending on the time of the year and our initiatives at Whole30. Learn more about our Branded Content options during your application process with our Whole30 Approved Program Manager.

You will receive an email from our online portal with renewal information.
Yes, absolutely. We provide this documentation once the partnership is confirmed.
Whole30 Approved® trademark licensing costs are based on annual revenue and the number of compatible SKUs. Once your company’s application is reviewed and approved, we’ll send you the licensing cost details.
The yearly licensing fee will vary depending on your company’s last 12 months of revenue and the number of approved products. If these numbers change, you can accurately forecast based on our fee schedule.
Generally, within 1-2 weeks after acceptance into the program. The timeline can move more quickly or more slowly depending on how long it takes for us to receive required information and review the license agreement. We strive to move the process along quickly.
Whole30® and Whole30 Approved® are legally registered trademarks with the USPTO, and may not be used to promote, advertise, market, or sell your product or service without a license.
You can submit a new product to us for review at any time during your license period. Once approved, there is no additional fee to add a new product to your existing license. Fees are only reviewed during annual renewal periods.
The specific terms of the license will be provided upon acceptance into our program. The primary purpose of the licensing is for placement of our Whole30 Approved® logo on your product packaging, website, and marketing materials and long-term brand alignment.

Sponsorship opportunities vary depending on the time of the year and our initiatives at Whole30. Learn more about our Branded Content options during your application process with our Whole30 Approved Program Manager.

You will receive an email from our online portal with renewal information.
Yes, absolutely. We provide this documentation once the partnership is confirmed.
Whole30 Approved® trademark licensing costs are based on annual revenue and the number of compatible SKUs. Once your company’s application is reviewed and approved, we’ll send you the licensing cost details.
The yearly licensing fee will vary depending on your company’s last 12 months of revenue and the number of approved products. If these numbers change, you can accurately forecast based on our fee schedule.
Generally, within 1-2 weeks after acceptance into the program. The timeline can move more quickly or more slowly depending on how long it takes for us to receive required information and review the license agreement. We strive to move the process along quickly.
Whole30® and Whole30 Approved® are legally registered trademarks with the USPTO, and may not be used to promote, advertise, market, or sell your product or service without a license.
You can submit a new product to us for review at any time during your license period. Once approved, there is no additional fee to add a new product to your existing license. Fees are only reviewed during annual renewal periods.
The specific terms of the license will be provided upon acceptance into our program. The primary purpose of the licensing is for placement of our Whole30 Approved® logo on your product packaging, website, and marketing materials and long-term brand alignment.

Sponsorship opportunities vary depending on the time of the year and our initiatives at Whole30. Learn more about our Branded Content options during your application process with our Whole30 Approved Program Manager.

You will receive an email from our online portal with renewal information.
Yes, absolutely. We provide this documentation once the partnership is confirmed.
Whole30 Approved® trademark licensing costs are based on annual revenue and the number of compatible SKUs. Once your company’s application is reviewed and approved, we’ll send you the licensing cost details.
The yearly licensing fee will vary depending on your company’s last 12 months of revenue and the number of approved products. If these numbers change, you can accurately forecast based on our fee schedule.
Generally, within 1-2 weeks after acceptance into the program. The timeline can move more quickly or more slowly depending on how long it takes for us to receive required information and review the license agreement. We strive to move the process along quickly.
Whole30® and Whole30 Approved® are legally registered trademarks with the USPTO, and may not be used to promote, advertise, market, or sell your product or service without a license.
You can submit a new product to us for review at any time during your license period. Once approved, there is no additional fee to add a new product to your existing license. Fees are only reviewed during annual renewal periods.
The specific terms of the license will be provided upon acceptance into our program. The primary purpose of the licensing is for placement of our Whole30 Approved® logo on your product packaging, website, and marketing materials and long-term brand alignment.

Sponsorship opportunities vary depending on the time of the year and our initiatives at Whole30. Learn more about our Branded Content options during your application process with our Whole30 Approved Program Manager.

You will receive an email from our online portal with renewal information.
Yes, absolutely. We provide this documentation once the partnership is confirmed.
Whole30 Approved® trademark licensing costs are based on annual revenue and the number of compatible SKUs. Once your company’s application is reviewed and approved, we’ll send you the licensing cost details.
The yearly licensing fee will vary depending on your company’s last 12 months of revenue and the number of approved products. If these numbers change, you can accurately forecast based on our fee schedule.
Generally, within 1-2 weeks after acceptance into the program. The timeline can move more quickly or more slowly depending on how long it takes for us to receive required information and review the license agreement. We strive to move the process along quickly.
Whole30® and Whole30 Approved® are legally registered trademarks with the USPTO, and may not be used to promote, advertise, market, or sell your product or service without a license.
You can submit a new product to us for review at any time during your license period. Once approved, there is no additional fee to add a new product to your existing license. Fees are only reviewed during annual renewal periods.
The specific terms of the license will be provided upon acceptance into our program. The primary purpose of the licensing is for placement of our Whole30 Approved® logo on your product packaging, website, and marketing materials and long-term brand alignment.

Sponsorship opportunities vary depending on the time of the year and our initiatives at Whole30. Learn more about our Branded Content options during your application process with our Whole30 Approved Program Manager.

You will receive an email from our online portal with renewal information.
Yes, absolutely. We provide this documentation once the partnership is confirmed.
Whole30 Approved® trademark licensing costs are based on annual revenue and the number of compatible SKUs. Once your company’s application is reviewed and approved, we’ll send you the licensing cost details.
The yearly licensing fee will vary depending on your company’s last 12 months of revenue and the number of approved products. If these numbers change, you can accurately forecast based on our fee schedule.
Generally, within 1-2 weeks after acceptance into the program. The timeline can move more quickly or more slowly depending on how long it takes for us to receive required information and review the license agreement. We strive to move the process along quickly.
Whole30® and Whole30 Approved® are legally registered trademarks with the USPTO, and may not be used to promote, advertise, market, or sell your product or service without a license.
You can submit a new product to us for review at any time during your license period. Once approved, there is no additional fee to add a new product to your existing license. Fees are only reviewed during annual renewal periods.
The specific terms of the license will be provided upon acceptance into our program. The primary purpose of the licensing is for placement of our Whole30 Approved® logo on your product packaging, website, and marketing materials and long-term brand alignment.

Sponsorship opportunities vary depending on the time of the year and our initiatives at Whole30. Learn more about our Branded Content options during your application process with our Whole30 Approved Program Manager.

You will receive an email from our online portal with renewal information.
Yes, absolutely. We provide this documentation once the partnership is confirmed.
Whole30 Approved® trademark licensing costs are based on annual revenue and the number of compatible SKUs. Once your company’s application is reviewed and approved, we’ll send you the licensing cost details.
The yearly licensing fee will vary depending on your company’s last 12 months of revenue and the number of approved products. If these numbers change, you can accurately forecast based on our fee schedule.
Generally, within 1-2 weeks after acceptance into the program. The timeline can move more quickly or more slowly depending on how long it takes for us to receive required information and review the license agreement. We strive to move the process along quickly.
Whole30® and Whole30 Approved® are legally registered trademarks with the USPTO, and may not be used to promote, advertise, market, or sell your product or service without a license.
You can submit a new product to us for review at any time during your license period. Once approved, there is no additional fee to add a new product to your existing license. Fees are only reviewed during annual renewal periods.
The specific terms of the license will be provided upon acceptance into our program. The primary purpose of the licensing is for placement of our Whole30 Approved® logo on your product packaging, website, and marketing materials and long-term brand alignment.

Sponsorship opportunities vary depending on the time of the year and our initiatives at Whole30. Learn more about our Branded Content options during your application process with our Whole30 Approved Program Manager.

You will receive an email from our online portal with renewal information.
Yes, absolutely. We provide this documentation once the partnership is confirmed.
Whole30 Approved® trademark licensing costs are based on annual revenue and the number of compatible SKUs. Once your company’s application is reviewed and approved, we’ll send you the licensing cost details.
The yearly licensing fee will vary depending on your company’s last 12 months of revenue and the number of approved products. If these numbers change, you can accurately forecast based on our fee schedule.
Generally, within 1-2 weeks after acceptance into the program. The timeline can move more quickly or more slowly depending on how long it takes for us to receive required information and review the license agreement. We strive to move the process along quickly.
Whole30® and Whole30 Approved® are legally registered trademarks with the USPTO, and may not be used to promote, advertise, market, or sell your product or service without a license.
You can submit a new product to us for review at any time during your license period. Once approved, there is no additional fee to add a new product to your existing license. Fees are only reviewed during annual renewal periods.
The specific terms of the license will be provided upon acceptance into our program. The primary purpose of the licensing is for placement of our Whole30 Approved® logo on your product packaging, website, and marketing materials and long-term brand alignment.

Sponsorship opportunities vary depending on the time of the year and our initiatives at Whole30. Learn more about our Branded Content options during your application process with our Whole30 Approved Program Manager.

You will receive an email from our online portal with renewal information.
Yes, absolutely. We provide this documentation once the partnership is confirmed.
Whole30 Approved® trademark licensing costs are based on annual revenue and the number of compatible SKUs. Once your company’s application is reviewed and approved, we’ll send you the licensing cost details.
The yearly licensing fee will vary depending on your company’s last 12 months of revenue and the number of approved products. If these numbers change, you can accurately forecast based on our fee schedule.
Generally, within 1-2 weeks after acceptance into the program. The timeline can move more quickly or more slowly depending on how long it takes for us to receive required information and review the license agreement. We strive to move the process along quickly.
Whole30® and Whole30 Approved® are legally registered trademarks with the USPTO, and may not be used to promote, advertise, market, or sell your product or service without a license.
You can submit a new product to us for review at any time during your license period. Once approved, there is no additional fee to add a new product to your existing license. Fees are only reviewed during annual renewal periods.
The specific terms of the license will be provided upon acceptance into our program. The primary purpose of the licensing is for placement of our Whole30 Approved® logo on your product packaging, website, and marketing materials and long-term brand alignment.

Sponsorship opportunities vary depending on the time of the year and our initiatives at Whole30. Learn more about our Branded Content options during your application process with our Whole30 Approved Program Manager.

You will receive an email from our online portal with renewal information.
Yes, absolutely. We provide this documentation once the partnership is confirmed.
Whole30 Approved® trademark licensing costs are based on annual revenue and the number of compatible SKUs. Once your company’s application is reviewed and approved, we’ll send you the licensing cost details.
The yearly licensing fee will vary depending on your company’s last 12 months of revenue and the number of approved products. If these numbers change, you can accurately forecast based on our fee schedule.
Generally, within 1-2 weeks after acceptance into the program. The timeline can move more quickly or more slowly depending on how long it takes for us to receive required information and review the license agreement. We strive to move the process along quickly.
Whole30® and Whole30 Approved® are legally registered trademarks with the USPTO, and may not be used to promote, advertise, market, or sell your product or service without a license.
You can submit a new product to us for review at any time during your license period. Once approved, there is no additional fee to add a new product to your existing license. Fees are only reviewed during annual renewal periods.
The specific terms of the license will be provided upon acceptance into our program. The primary purpose of the licensing is for placement of our Whole30 Approved® logo on your product packaging, website, and marketing materials and long-term brand alignment.

Sponsorship opportunities vary depending on the time of the year and our initiatives at Whole30. Learn more about our Branded Content options during your application process with our Whole30 Approved Program Manager.

You will receive an email from our online portal with renewal information.
Yes, absolutely. We provide this documentation once the partnership is confirmed.
Whole30 Approved® trademark licensing costs are based on annual revenue and the number of compatible SKUs. Once your company’s application is reviewed and approved, we’ll send you the licensing cost details.
The yearly licensing fee will vary depending on your company’s last 12 months of revenue and the number of approved products. If these numbers change, you can accurately forecast based on our fee schedule.
Generally, within 1-2 weeks after acceptance into the program. The timeline can move more quickly or more slowly depending on how long it takes for us to receive required information and review the license agreement. We strive to move the process along quickly.
Whole30® and Whole30 Approved® are legally registered trademarks with the USPTO, and may not be used to promote, advertise, market, or sell your product or service without a license.
You can submit a new product to us for review at any time during your license period. Once approved, there is no additional fee to add a new product to your existing license. Fees are only reviewed during annual renewal periods.
The specific terms of the license will be provided upon acceptance into our program. The primary purpose of the licensing is for placement of our Whole30 Approved® logo on your product packaging, website, and marketing materials and long-term brand alignment.

Sponsorship opportunities vary depending on the time of the year and our initiatives at Whole30. Learn more about our Branded Content options during your application process with our Whole30 Approved Program Manager.

You will receive an email from our online portal with renewal information.
Yes, absolutely. We provide this documentation once the partnership is confirmed.