Meet the Whole30 Team
Whole30 has been changing lives since 2009, when Melissa Hartwig Urban blogged about a 30-day life-changing dietary experiment she recently completed. Since then, millions of people have transformed their health, habits, and relationship with food through the Whole30 program; eliminating cravings, improving energy and sleep, relieving medical symptoms, and losing weight healthfully and sustainably. The Whole30 website currently serves 2 million unique visitors a month with readers checking in from more than 100 different countries, and has a combined social media base of more than 2 million fans and followers. Let Melissa and the Whole30 team help you create the perfect diet for you: a nutrition plan that is balanced, sustainable and keeps you looking, feeling, and living your best.
Melissa Hartwig Urban
Co-Founder / CEO
Melissa Hartwig Urban is a Certified Sports Nutritionist who specializes in helping people change their relationship with food and create life-long, healthy habits. She is the co-creator of the original Whole30 program, a four-time New York Times bestselling author (It Starts With Food, The Whole30, Food Freedom Forever, and The Whole30 Cookbook). She has been featured by Dr. Oz, Good Morning America, the New York Times, the Wall Street Journal, Details, Shape, Outside, and SELF, and ranked #27 on Greatists Top 100 Most Influential People in Health and Fitness in 2017. Melissa has presented more than 150 health and nutrition seminars worldwide, and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship.
Melissa enjoys kettlebell training, yoga, hiking, solo traveling, and riding her motorcycle. She lives in Salt Lake City, UT.
Chief Marketing Officer
Karyn, our Chief Marketing Officer, comes to Whole30 with more than 25 years of experience working with food, beverage, lifestyle and fitness brands to develop and grow brand awareness, resonance and consumer affinity. She has specialized in everything from product launch strategy, brand development, marketing strategy and long-term business planning, strategic partnerships and building and leading high performance marketing teams.
She’s a Midwestern girl, originally from Kansas, and has lived in Austin, where she graduated from the University of Texas; Dallas; San Francisco; Santa Monica. She now calls Atlanta home.
Karyn is active in numerous leadership and charity organizations, enjoys family, friends, travel, spinning, yoga and circuit training, a good true crime drama, not to mention her rescue lab, Sadie.
Chief Technology Officer
Bill is our Chief Technology officer. He lives in Orlando Florida with his girlfriend Kelly, Ringo (their Papillon) and Mikey Waffles (who lives his #dragonfoodfreedom @mikeywafflesthedragon). He got his start in technology supporting and building data systems for risk mitigation and law enforcement investigations with companies now owned by LexisNexis and TransUnion noted for their contribution to 9/11, Beltway Sniper and countless child abduction investigations.
He later shifted his focus to Internet publishing where he supported and later ran the publishing platform for AOL. Today, Bill and his team at ThrottleUp work with digital strategy, build and operate all technology at Whole30.
Director of Digital Marketing
Shanna, our Director of Digital Marketing, hails from Kansas City, Missouri, where she lives with her husband Alan and a poorly-behaved terrier named Olly. She has spent her career telling stories of life transformation on social, web, e-mail and print media platforms. In addition to celebrating Whole30 successes and stories online, Shanna loves to cook, read, and climb.
General Counsel and Director of Business Development
Erica Rozetti, our General Counsel and Director of Business Development comes to Whole30 with a decade worth of experience working in the health, wellness, and sports industry. Erica is a California girl through and through. She was born and raised in the Bay Area. She’s a UC Davis grad and completed her Juris Doctor in San Diego, and she now calls San Francisco home. Erica has a diverse background in both the legal and sponsorship worlds and has worked for companies like CrossFit, Topgolf and NIKE.
Erica is a big reader, avid traveler, loves hosting friends for dinner parties, and is still eating and exploring her way through San Francisco.
Dr. Carrie Kholi-Murchison
Director of Equity and Inclusion
Dr. Carrie Kholi-Murchison (Kholi) is Whole30’s Director of Equity and Inclusion. She leads our diversity, equity, and inclusion initiatives across all Whole30 platforms. She’s also a critical thinker, entrepreneur, and growth strategist with 10+ years experience defining brands and gathering and growing communities. She believes that every human being has the right and responsibility to confidently and creatively contribute to an equitable future for all. She expedites these contributions by working to enhance the quality of life for historically marginalized communities. As a taurus obsessing over wellness and – not just chasing, but – catching up to our dreams, she lives to help people manifest personal and professional shifts, create brave and welcoming space, and build for long-term sustenance.
Whole30 Approved Program Manager
Jen, our Whole30 Approved Program Manager, is a born and raised Floridian who now lives in Salt Lake City with her husband Quinn and their highly energetic Australian Shepherd, Aspen. She graduated the University of Florida in 2010 from the College of Journalism and Communications and has a strong interest in nutrition, health and exercise. Jen has an insatiable appetite for travel and adventure and also loves books, spending time in the kitchen cooking and experimenting with recipes, Crossfit, and enjoying as many days as possible in the outdoors year-round.
Director of Whole30 Coaching
Kristen, our Director of Whole30 Coaching, has a B.S. in American History and Art from Southern Utah University. Over the past few years, she has used her education and experience as a Researcher for an American History Civil War book, an Art Curator for a fine art gallery, and her most important role as mother of two kids. Kristen enjoys volleyball, hiking, traveling with her husband and kids, skiing, swimming, reading, and spending time outdoors with her family.
Brand Partnership Manager
Alyssa, our Brand Partnership Manager, is a proud West Virginian living in Austin, Texas with her husband Evan and three boxers. Alyssa’s love and passion for food and people culminate in this role where she gets to bring together our Approved Partners and Whole30 Community.
Email Marketing Manager
Mike, our Email Marketing Manager, was born and raised in exciting New York City and currently resides in sunny Miami, Florida with his partner Ben and their pups Bubba & Fasco. He has spent most of his career in the ever-evolving world of digital and email marketing and has always had a strong passion for wellness and health, which has now led him to Whole30. Aside from career and dog-dad duties, Mike and his partner love to travel the world and explore new cultures and wonders. They have been fortunate to visit incredible places like Indonesia, Australia, Africa, among others, and frequently visit Greece, where Mike’s family is from.
Mague, our Executive Assistant, has a B.S. in Business Administration with an emphasis in Marketing and Spanish from Weber State University. After graduation, Mague worked in education helping students pursue their educational dreams. She also worked within the Utah court system helping individuals by providing basic information regarding Utah laws. Mague enjoys spending time with her family, reading, and striving to learn and expand her education. But most importantly she enjoys playing with her dog, Chula.
Social Media Coordinator
Stephanie, our Social Media Coordinator, lives in Denver, CO and is a wife, mom and wanna-be shredding guitarist with an immense love for meeting and connecting with people. She thrives on sharing her life experiences, whether it’s writing a blog post about overcoming a personal struggle, creating a new song with her drummer husband, or simply sharing what she’s making for dinner. These experiences all matter to her, especially if she’s using her creativity and making meaningful connections along the way.
Whole30 Coaching Coordinator
Autumn Michaelis, our Coaching Coordinator, is an ACSM Certified Exercise Physiologist, with a B.S. in Exercise Science from BYU. She has run wellness and aerobics programs at the university and local levels. Though exercise was her first love in the health world, nutrition has become her passion. She is mom to 5 boys (yes 5!) and loves adventuring (hiking, camping, exploring), dancing, running, and creating family-friendly clean recipes.
Stephanie is the program director for Whole Mamas and the co-creator of Whole Mamas Healthy Mama, Happy Baby program. She lives in San Diego with her husband and two sons. Stephanie is a registered dietitian who specializes in prenatal/postnatal nutrition and holds additional certifications in perinatal mental health and fitness.
Stephanie has been an advocate of the Whole30 program since 2010, using the program personally and professionally with her clients. She’s also the co-host of Whole Mamas podcast and an internationally recognized speaker. Stephanie is committed to building a community of mamas/mamas-to-be who encourage each other and share their own experiences so they know they’re not alone and have resources to feel empowered.
Whole Mamas Content Coordinator
Chelsea, our Content Coordinator for the Healthy Mama, Happy Baby Program, lives in San Diego with her husband and son. Formerly an English as a Second Language instructor at the University level, Chelsea shifted her interest to holistic health after giving birth to her son. Her degrees in Communications and Education serve her well as she works with the Whole30 team to help other moms thrive during pregnancy. Chelsea is a registered yoga teacher (RYT 200) and is passionate about helping others find healing through yoga, meditation, and nutrition.
Shannon moderates the Whole30 forum and Facebook Page. She lives in Chilliwack, British Columbia in Canada with her husband. Shannon comes to us from a 20-year career where she’s acted as an Account Manager for major national brands, a Customer Service Representative and an Administrative Coordinator. She enjoys a mostly quiet life of cooking, reading and entertaining and loving on family. She can also be found most often on a sunny day riding her Harley Davidson around the absolute glory that is the Fraser Valley.
Sarah, our Recipe Developer, has a B.A. in Business Administration, Public Relations from The Master’s College in Southern California. After years of experimenting with nutrition and recipes in her own kitchen, she now works as a Personal Chef in Los Angeles, cooking meals that support her client’s intention to physically and mentally thrive. She has catered several independent film sets, making it her goal to optimize the energy and well-being of each creative crew. When Sarah is not cooking Whole30 and Autoimmune Protocol meals, she is likely exploring mid-century sites in L.A., taking photographs, listening to an audio book or hiking at Griffith Park.
Virginia has always been heavily involved in the arts. She studied and practiced various art forms throughout high school and college, and now focuses mainly on graphic design. When she’s not busy playing in Photoshop, she can be found helping her mom run their family business, lounging around with her four lazy cats, hiking with her husband in the mountains around Phoenix, or experimenting with new ways to plate her food.