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What is the Whole30®

The Whole30 has been changing lives since 2009, when co-founder Melissa Hartwig Urban blogged about a 30-day dietary experiment that transformed her health, habits, and emotional relationship with food.

Since then, millions of people have changed their lives* with the Whole30 program; eliminating cravings, improving energy and sleep, reporting an improvement in allergies, anxiety, chronic pain, digestive issues, skin conditions; and losing weight healthfully and sustainably.

READ THE RULES

Thirty days of self-care. Thirty days of new, healthy habits. Thirty days of community. The Whole30 has the power to change your life, and you are worth it.

Melissa Hartwig Urban
CO-FOUNDER & CEO

*In a 2016 survey of 7,700 Whole30 alumni, 88% reported the Whole30 really did change their life. READ OUR I AM WHOLE30 STORIES

Meet the Team

Meet Whole30 co-creator Melissa Hartwig Urban, and get to know the Whole30 team

Read Our Books

Learn more about the Whole30 and how to achieve Food Freedom in our New York Times best-selling books

Browse Our Recipes

Our collection of over 250 free Whole30 recipes will keep you nourished and satisfied during your Whole30.

Get a Whole30 Meal Plan

Plan 30 days of delicious, Whole30 meals in under 5 minutes with a customizable Real Plans subscription

My relationship with food needed an overhaul.

I met two wonderful women during a solo vacation to Puerto Rico. Within an hour of our conversation, we ended up chatting about diets, our relationship with food, and struggles with that relationship….

Read Amy O.’s Whole30 Story

Featured Articles

Introducing The Whole30 Friends & Family: 150 Recipes for Every Social Occasion

I did a thing… and I’m more excited about this concept than any other cookbook I’ve done. (And with three other cookbooks in the family, that’s saying something.) The Whole30 Friends & Family is all about helping you stay social AND honor your Whole30 commitment. With four Whole30 cookbooks and thousands of free recipes via our…

Orange and Cumin Pork Carnitas from The Whole30 Friends & Family

This Whole30 carnitas recipe from The Whole30 Friends & Family are the centerpiece of the Adult Party Time menu—a Mexican-inspired menu that features 9 other tasty recipes for your next dinner party. It’s one of the 22 menus for everyday social occasions included in The Whole30 Friends & Family. Each menu was carefully created to…

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Podcasts

25: Whole30 Friends & Family | Just Melissa

In this “Dear Melissa” episode, Melissa (she/her) celebrates the release of her new book, The Whole30 Friends and Family, by answering listener questions about talking to friends and family about food in a way that brings you closer together, not further apart.

24: Making Social Media a Happy Place | Just Melissa

In this Just Melissa episode, I’m sharing five strategies I’ve used over the years to create a healthy, boundaried, positive relationship with social media. It’s not always easy to feel like your Instagram feed is a happy place. All too often, our engagement on social media makes us feel anxious and less-than; powerless against what pops up in our feed or alerts. If you’re a slave to the ping, can’t stop mindlessly scrolling, get stuck in the comparison trap, or feel like your social media connections are shallow and unfulfilling, this episode will show you how to reclaim your power, curate the feed of your dreams, and transform your time on social media into the nourishing, authentic connections you’ve been seeking.

Podcasts