January Whole30
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Step into self-empowerment with a January Whole30

Start 2025 with a self-empowered January full of dietary discovery. Join the next group Whole30—kicking off Jan. 2.

Join the January Whole30

Elevate your Whole30 journey—Join the Whole30 Community Cohort!

Unlock tools for Whole30 success—Daily Texts from Melissa Urban, Community Cohort support, or our bundle.

Shop Whole30 Support

Meals made easy with Made By Whole30

Let us handle the cooking. Order Whole30 compatible meals, locally sourced and delivered to your door with Made By Whole30 meals.

Save on your first order with code WHOLE30NEW

You don’t want to diet—you want a lifetime of freedom

Millions of people have changed their lives with the Whole30. You can, too.

Explore the Original Whole30Explore the Plant-Based Whole30

Rachael
Self
New York Times
Women's Health
GMA
Good House Keeping
People Magazine

A week to feel it, a month to see it, a lifetime to live it

You can change your life in 30 days. We know because millions of people just like you have done the Whole30 and radically transformed their energy, sleep, metabolism, digestion, and self-confidence. Read Whole30 testimonials and imagine the victories you will celebrate on the program. Start writing your success story today.

Added Sugar
Identify the foods holding you back

There is no one-size-fits-all approach to diet—but how do you figure out the foods that work best for you? Whole30 gives you the answers in just 30 days.

Reconnect
Reconnect with food and your body

Whole30 cuts through the food-noise so you can learn to listen to your body, trust its signals, and restore a healthy relationship with food.

New Habits
Create new habits—and make them stick

The Whole30 is built on a healthy dose of habit research, which means the new behaviors you’ll cultivate will carry over into every area of your life.

NSVs
Embrace non-scale victories (NSVs)

Take a well-deserved break from the scale and discover the power of the Whole30’s countless NSVs.

Made by Whole30 meals Made by Whole30 meals

Testimonials

A survey of 7,700 Whole30 alumni found that 88% said the program really did change their lives.

Lori headshot
Having a Whole30 Coach by my side added so much value to my experience: Lori’s Story
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Whole30 saved my life: Paula’s Story
Carlene Wickens
I feel better each day knowing that I’m fueling my body and giving myself grace: Carlene’s Story
Nikki Reiland in a pink sweater sitting on a couch smiling
I can honestly say this has changed my life: Nikki’s Story
Taylor smiling and leaning on a railing on a lake
Working with a Whole30 Certified Coach during my Whole30 was an absolute life-saver: Taylor’s Story
Sofija Dunjic
30 days later, I am wholeheartedly assured that this is a life changing program: Sofija’s Story
Erin Cullin Beggs selfie
The Whole30 helped me deal with my grief: Erin’s Story
jakelia-s-v2
My family needs me and I choose to be healthy: Jakelia’s Story
Amy Gibson headshot
I deserve to take care of my body: Amy’s Story
Pri A.
By the end of my Whole30, I saw a dramatic difference in my energy levels: Pri’s Story
Create your own meal plan. Create your own meal plan.

Whole30 Approved

Make your Whole30 shopping easier with the Whole30 Approved® label.

Whole30 Approved Products

Whole30 Approved Products

Our Whole30 Approved logo means it’s guaranteed compatible

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Whole30 Approved Meals

Skip the meal prep with Made By Whole30 meals, Whole30 Approved restaurants, and meal delivery

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Professional Endorsements of Whole30

Discover More Endorsements

Abigail Dionne, MS, PA-C

Primary care Physician Associate
As a primary care PA, I rely on Whole30’s holistic approach to address various conditions, empowering patients with insights and confidence.
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Elizabeth (Lizzie) Keen, MS, RD, LD, CNSC

Elizabeth (Lizzie) Keen, MS, RD, LD, CNSC

Registered Dietitian Outpatient Oncology
As a Registered Dietitian, I frequently use Whole30 to help patients identify trigger foods, manage cravings, and improve various health issues.
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Stephanie Greunke, RD

Founder and CEO, Postpartum Reset & Co-host, “Doctor Mom” Podcast
For over a decade, I’ve used Whole30 to address various health concerns effectively, linking symptoms to diet and promoting positive outcomes.
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Catherine Moring, PhD, RDN

Registered Dietitian Nutritionist and Certified Diabetes Care and Education Specialist
As a medical professional, I’ve observed significant health improvements with Whole30, supported by preliminary data showing decreased cholesterol, triglycerides, and blood sugar.
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Diana Rodgers, RD

Executive Director, Global Food Justice Alliance
Whole30 offers an intuitive, non-calorie-counting approach, promoting whole foods and non-scale victories, aiding in weight loss and health improvements.
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Brittany Mellen, MPH, RD

Functional Nutrition Clinical Registered Dietitian
For ten years, I’ve used Whole30 in my practice, appreciating its free tools, supportive community, and effectiveness in healing gut issues.
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Ellen Vora, MD

Holistic Psychiatrist and author of The Anatomy of Anxiety
As a psychiatrist, I wholeheartedly endorse Whole30 for its therapeutic and diagnostic benefits, aiding in mental health and dietary sensitivities.
Read More
Melissa Urban

About the Co-Founder

Hi, I’m Melissa, and I’m a recovered addict. I know what it’s like to struggle with cravings, self-confidence, and health issues. In 2009, I began a self-created dietary experiment that permanently and profoundly changed my health, habits and my emotional relationship with food. That protocol, now known as the Whole30, has gone on to change the lives of millions of people just like you who struggle with cravings, emotional eating, fatigue, digestive issues, and chronic health conditions. Why shouldn’t you be our next Whole30 success story?

What is the Whole30?