What is the Whole30®
The Whole30 has been changing lives since 2009, when co-founder Melissa Hartwig Urban blogged about a 30-day dietary experiment that transformed her health, habits, and emotional relationship with food.
Since then, millions of people have changed their lives* with the Whole30 program; eliminating cravings, improving energy and sleep, reporting an improvement in allergies, anxiety, chronic pain, digestive issues, skin conditions; and losing weight healthfully and sustainably.
READ THE RULESThirty days of self-care. Thirty days of new, healthy habits. Thirty days of community. The Whole30 has the power to change your life, and you are worth it.
CO-FOUNDER & CEO

*In a 2016 survey of 7,700 Whole30 alumni, 88% reported the Whole30 really did change their life. READ OUR I AM WHOLE30 STORIES
Read Our Books
Learn more about the Whole30 and how to achieve Food Freedom in our New York Times best-selling books
My relationship with food needed an overhaul.
I met two wonderful women during a solo vacation to Puerto Rico. Within an hour of our conversation, we ended up chatting about diets, our relationship with food, and struggles with that relationship….
Read Amy O.’s Whole30 StoryFeatured Articles
A Change to the Whole30 Rules: Peas are Compatible
By Melissa Urban I’m always looking at the Whole30 program rules against the latest science, and our ever-growing body of clinical evidence from people completing the program. The Whole30 rules were first proposed in writing in July 2009. Since then, they haven’t changed significantly, because the bones of the program are still soundly supported by…
Introducing The Whole30 Friends & Family: 150 Recipes for Every Social Occasion
I did a thing… and I’m more excited about this concept than any other cookbook I’ve done. (And with three other cookbooks in the family, that’s saying something.) The Whole30 Friends & Family is all about helping you stay social AND honor your Whole30 commitment. With four Whole30 cookbooks and thousands of free recipes via our…
Podcasts
40: Hypothangry | Dr. Vickie Bhatia
Hypothangry: Imagining a hypothetical confrontation, then playing out the fight you’d hypothetically have with that person inside your own brain. Fantasy fights are often conducted with loved ones or friends, but can occur with total strangers. (See: “hypothetically angry,” the cousin-once-removed of “rehearsing disaster.”) Today, licensed clinical psychologist and Whole30 Certified Coach Dr. Vickie Bhatia comes back to the podcast to unpack why we create hypothetical situations in our head and then get mad about them in real life. We’ll discuss how relationships, trauma, uncertainty, and judgment factor in; where anger really comes from and whether anger is helpful or harmful; the two most common triggers for hypothangry scenarios; and a plan for identifying, interrupting, and moving on gracefully from this behavior.
39: Concussion 101 | Dr. Molly Parker
Today, Dr. Molly Parker is here to share her expertise on concussions—the symptoms you might expect (and those you might not), finding the practitioner that’s right for you, working your treatment plan and evaluating success, and what to do if you find, like me, that your symptoms aren’t resolving in a few weeks, as they usually do.