What is the Whole30®
The Whole30 has been changing lives since 2009, when co-founder Melissa Hartwig Urban blogged about a 30-day dietary experiment that transformed her health, habits, and emotional relationship with food.
Since then, millions of people have changed their lives* with the Whole30 program; eliminating cravings, improving energy and sleep, reporting an improvement in allergies, anxiety, chronic pain, digestive issues, skin conditions; and losing weight healthfully and sustainably.
READ THE RULESThirty days of self-care. Thirty days of new, healthy habits. Thirty days of community. The Whole30 has the power to change your life, and you are worth it.
CO-FOUNDER & CEO
*In a 2016 survey of 7,700 Whole30 alumni, 88% reported the Whole30 really did change their life. READ OUR I AM WHOLE30 STORIES
Meet the Team
Meet Whole30 co-creator Melissa Hartwig Urban, and get to know the Whole30 team
Read Our Books
Learn more about the Whole30 and how to achieve Food Freedom in our New York Times best-selling books
Browse Our Recipes
Our collection of over 250 free Whole30 recipes will keep you nourished and satisfied during your Whole30.
Get a Whole30 Meal Plan
Plan 30 days of delicious, Whole30 meals in under 5 minutes with a customizable Real Plans subscription
My relationship with food needed an overhaul.
I met two wonderful women during a solo vacation to Puerto Rico. Within an hour of our conversation, we ended up chatting about diets, our relationship with food, and struggles with that relationship….
Read Amy O.’s Whole30 StoryFeatured Articles
Introducing The Whole30 Friends & Family: 150 Recipes for Every Social Occasion
I did a thing… and I’m more excited about this concept than any other cookbook I’ve done. (And with three other cookbooks in the family, that’s saying something.) The Whole30 Friends & Family is all about helping you stay social AND honor your Whole30 commitment. With four Whole30 cookbooks and thousands of free recipes via our…
Keep Your Kitchen Cool: Whole30 Summer Recipes That Don’t Require Your Oven
Here in the U.S., we’ve officially hit the “don’t turn the oven on” phase of summer. To keep your kitchen cool, we’ve rounded up seven delicious recipes from our Whole30 Recipes Instagram feed. These are all delicious and satisfying No Cook, Grill or Instant Pot recipes that you can put on repeat all season until…
Podcasts
20: #mindright | Todd McCullough
Todd McCullough (he/him) is the founder of TMAC Fitness and creator of the TMAC20 program, offering 20 minute no-equipment workouts for everyone from beginners to elite athletes. He’s also one of my closest friends. In this episode (recorded in my kitchen), Todd shares the background and how-to of his four-part “mindright” meditation practice. He’ll explain how football injuries and a cold ocean led him to…
19: Talking to Strangers | Just Melissa
In this Just Melissa episode, I explore my “Melissa talks to strangers” experiment from 2013, the unexpected impact this simple practice has had on every area of my life, and how I’ve turned these initially awkward efforts into an easy, fulfilling daily habit. I’ll share how you can transform normally mundane social exchanges into meaningful…
