What is the Whole30®

The Whole30 has been changing lives since 2009, when co-founder Melissa Hartwig Urban blogged about a 30-day dietary experiment that transformed her health, habits, and emotional relationship with food.

Since then, millions of people have changed their lives* with the Whole30 program; eliminating cravings, improving energy and sleep, reporting an improvement in allergies, anxiety, chronic pain, digestive issues, skin conditions; and losing weight healthfully and sustainably.

READ THE RULES

Thirty days of self-care. Thirty days of new, healthy habits. Thirty days of community. The Whole30 has the power to change your life, and you are worth it.

Melissa Hartwig Urban
CO-FOUNDER & CEO

*In a 2016 survey of 7,700 Whole30 alumni, 88% reported the Whole30 really did change their life. READ OUR I AM WHOLE30 STORIES

Meet the Team

Meet Whole30 co-creator Melissa Hartwig Urban, and get to know the Whole30 team

Read Our Books

Learn more about the Whole30 and how to achieve Food Freedom in our New York Times best-selling books

Browse Our Recipes

Our collection of over 250 free Whole30 recipes will keep you nourished and satisfied during your Whole30.

Get a Whole30 Meal Plan

Plan 30 days of delicious, Whole30 meals in under 5 minutes with a customizable Real Plans subscription

My relationship with food needed an overhaul.

I met two wonderful women during a solo vacation to Puerto Rico. Within an hour of our conversation, we ended up chatting about diets, our relationship with food, and struggles with that relationship….

Read Amy O.’s Whole30 Story

Featured Articles

Introducing The Whole30 Friends & Family: 150 Recipes for Every Social Occasion

I did a thing… and I’m more excited about this concept than any other cookbook I’ve done. (And with three other cookbooks in the family, that’s saying something.) The Whole30 Friends & Family is all about helping you stay social AND honor your Whole30 commitment. With four Whole30 cookbooks and thousands of free recipes via our…

Keep Your Kitchen Cool: Whole30 Summer Recipes That Don’t Require Your Oven

Here in the U.S., we’ve officially hit the “don’t turn the oven on” phase of summer. To keep your kitchen cool, we’ve rounded up seven delicious recipes from our Whole30 Recipes Instagram feed. These are all delicious and satisfying No Cook, Grill or Instant Pot recipes that you can put on repeat all season until…

MORE ARTICLES

Podcasts

13: 104 Things You Can Do for Depression NOW | Dr. Ellen Vora

Melissa and Gretchen discuss the Four Tendencies (Upholder, Questioner, Obliger, and Rebel), how each tendency relates to inner and outer expectations, and how knowing your tendency can help you be more effective in changing any habit. They also break down how to approach the Whole30 for each archetype, so you can work with your tendency (not against it) to maximize Whole30 success.

14: How I Bomb-Proofed my Self-Confidence | Just Melissa

In this “Just Melissa” episode, Melissa (she/her) goes back nearly 20 years, sharing how her reliance on external validation to fill her up left her feeling empty and unworthy. With the help of her therapist and a tool she calls the “Self-Review,” she was finally able break out of this cycle, and feel confident in her own worth and value.

MORE PODCASTS