Finished with your Whole30? Submit your #IAmWhole30 Story Here

What is the Whole30®

The Whole30 has been changing lives since 2009, when co-founder Melissa Hartwig Urban blogged about a 30-day dietary experiment that transformed her health, habits, and emotional relationship with food.

Since then, millions of people have changed their lives* with the Whole30 program; eliminating cravings, improving energy and sleep, reporting an improvement in allergies, anxiety, chronic pain, digestive issues, skin conditions; and losing weight healthfully and sustainably.


Thirty days of self-care. Thirty days of new, healthy habits. Thirty days of community. The Whole30 has the power to change your life, and you are worth it.

Melissa Hartwig Urban

*In a 2016 survey of 7,700 Whole30 alumni, 88% reported the Whole30 really did change their life. READ OUR I AM WHOLE30 STORIES

Meet the Team

Meet Whole30 co-creator Melissa Hartwig Urban, and get to know the Whole30 team

Read Our Books

Learn more about the Whole30 and how to achieve Food Freedom in our New York Times best-selling books

Browse Our Recipes

Our collection of over 250 free Whole30 recipes will keep you nourished and satisfied during your Whole30.

Get a Whole30 Meal Plan

Plan 30 days of delicious, Whole30 meals in under 5 minutes with a customizable Real Plans subscription

My relationship with food needed an overhaul.

I met two wonderful women during a solo vacation to Puerto Rico. Within an hour of our conversation, we ended up chatting about diets, our relationship with food, and struggles with that relationship….

Read Amy O.’s Whole30 Story

Featured Articles

A Change to the Whole30 Rules: Peas are Compliant

By Melissa Urban I’m always looking at the Whole30 program rules against the latest science, and our ever-growing body of clinical evidence from people completing the program. The Whole30 rules were first proposed in writing in July 2009. Since then, they haven’t changed significantly, because the bones of the program are still soundly supported by…

Introducing The Whole30 Friends & Family: 150 Recipes for Every Social Occasion

I did a thing… and I’m more excited about this concept than any other cookbook I’ve done. (And with three other cookbooks in the family, that’s saying something.) The Whole30 Friends & Family is all about helping you stay social AND honor your Whole30 commitment. With four Whole30 cookbooks and thousands of free recipes via our…



36: Slip into Something Less Comfortable | Scott Carney

In this episode, Scott explains that, thanks in large part to technology, we’re all a little TOO comfortable, and it’s making us sick, weak, and fragile. By adding sensation variability to his own life (in the form of ice baths and Wim Hof breathing techniques), Scott developed superhuman levels of endurance and quieted a persistent autoimmune illness.

35: Summer Hiking 101 | Kristen Bor

In this episode, my friend and outdoor adventurist Kristen Bor of Bearfoot Theory will walk you through your next hike start to finish, based on the way I plan and prepare for a day on the trail. We’ll cover finding the right trail for your hiking goals, how to dress, how to pack, what to eat, basic safety and trail etiquette, how to handle animals on the trail, and tips for hiking alone. She also shares the basics behind the “leave no trace” principles, to ensure we are all good stewards of the land.