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What is the Whole30®
The Whole30 has been changing lives since 2009, when co-founder Melissa Urban blogged about a 30-day dietary experiment that transformed her health, habits, and emotional relationship with food.
Since then, millions of people have changed their lives* with the Whole30 program; eliminating cravings, improving energy and sleep, reporting an improvement in allergies, anxiety, chronic pain, digestive issues, skin conditions; and losing weight healthfully and sustainably.PROGRAM RULES READ MORE
Thirty days of self-care. Thirty days of new, healthy habits. Thirty days of community. The Whole30 has the power to change your life, and you are worth it.
CO-FOUNDER & CEO
Read Our Books
Learn more about the Whole30 and how to achieve Food Freedom in our New York Times best-selling books
Browse Our Recipes
Our collection of over 250 free Whole30 recipes will keep you nourished and satisfied during your Whole30.
Can’t get a handle on sugar? It’s not you, it’s your brain. From clinical psychologist and nutritional therapy practitioner Dr. Nicole Lippman-Barile, here are five ways the Whole30 program can help.
Wondering how the Whole30 program has led to millions of success stories? It starts with an elimination protocol and takes it one step further by combining the benefits of an elimination diet with the science of behavior change, helping you reconnect with your body, improve your relationship with food, and build self-efficacy.
Melissa and Gretchen discuss the Four Tendencies (Upholder, Questioner, Obliger, and Rebel), how each tendency relates to inner and outer expectations, and how knowing your tendency can help you be more effective in changing any habit. They also break down how to approach the Whole30 for each archetype, so you can work with your tendency (not against it) to maximize Whole30 success.
In today’s episode, Whole30 co-founder and CEO Melissa Urban explains the program in her own words, including the Whole30’s inception in 2009, and the unexpected life-changing results she experienced. She shares the background of the Whole30 and why it works so well for so many people; the ins-and-outs of what you’ll be eating for 30 days; and busts some common misconceptions about the program. (Spoiler: it’s not a weight loss diet.) By the end of the episode, you’ll feel inspired and empowered to take the first step, and join the millions of people who have experienced the life-changing benefits of the Whole30.