Mom and Daughter

What is Whole30®?

No points, no tracking, no scale—just life-changing results 

Unlock a healthier, happier, more confident version of you—in just 30 days.

Unlock happier, healthierUnlock a healthier, happier, more confident version of you—in just 30 days.
Discover Foods

Discover the foods that work for you—in just 30 days

The Whole30 is designed to change your life in 30 days—but it’s not a diet, a detox, or a weight-loss program. It’s a short-term elimination diet, powered by habit research and grounded in a well over a decade of clinical experience. The Whole30 helps you achieve three important goals:

  • Identify the food sensitivities that impact your energy, sleep, digestion, mood, cravings, pain, and other symptoms
  • Create new habits and techniques for successfully navigating stress, discomfort, and negative emotions
  • Reestablish a healthy relationship with food by reducing cravings, reconnecting with your body, and trusting your body’s signals

The premise is simple: Eating certain foods—even those you consider “healthy”—could be taking an invisible toll on your physical and mental health. Are you tired all the time? Do you have trouble falling asleep, staying asleep, or waking up feeling rested? Is bloating, digestive distress, or acid reflux putting a cramp in your lifestyle? Do you have aches and pains you’ve accepted as a mandatory part of aging? Do unwanted symptoms (like acne, migraines, digestive issues, asthma, allergies, or anxiety) persist despite your treatment efforts?

If this is you, there could be items in your diet keeping you from feeling and living as well as you could. But how do you know which foods have a negative impact? The Whole30, that’s how. Conduct your own 30-day self-experiment, and see how the foods you’ve been eating are impacting your quality of life. What you’ll learn through the Whole30 really can change your life.

Pre-order The New Whole30 Book The New Whole30 Book Pre-Order

What benefits could the Whole30 bring you?

The next 30 days can change your tastes, habits, and cravings. It can change the emotional relationship you have with food and your body. It has the potential to change the way you eat, feel, and live for the rest of your life, as it has for millions of people since 2009.

The psychological and emotional benefits of the Whole30 are profound. Imagine life without uncontrollable cravings. Imagine no longer automatically turning to food to numb, distract, or evade your feelings. Imagine having new, healthy tools to effectively navigate anxiety, stress, or discomfort. Imagine finally feeling free of the scale and the mirror. 

Acne • ADHD • Allergies • Anxiety • Arthritis • Asthma • Celiac • Chronic Fatigue • Crohn’s • Depression • Diverticulitis • Eczema • Endometriosis • Fertility • Fibromyalgia • GERD • Heartburn • High Blood Pressure • High Cholesterol • Hives • IBS/IBD • Joint Pain • Lupus • Lyme Disease • Migraines • MS • PCOS • Psoriasis • Sinus Infection • Thyroid Dysfunction • Type 1 Diabetes • Type 2 Diabetes • Ulcerative Colitis

Which Whole30 is right for you?

One is for omnivores, the other is 100% plant-based

Original Whole30

Original Whole30

The Original Whole30 includes high-quality animal protein and fats

Learn More

Plant-Based Whole30

The Plant-Based Whole30 does not include any animal products

Learn More


They did it. You can, too.

Through reintroduction, I learned how certain foods affect me, and how to make informed decisions about what I eat: Don’s Story
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Jennifer H.
My PCOS symptoms completely vanished, and my diagnosis was removed entirely just one year later: Jennifer’s Story
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Cathy headshot
I feel a sense of peace and serenity that I haven’t felt in years: Cathy’s Story
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My family needs me and I choose to be healthy: Jakelia’s Story
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Pri A.
By the end of my Whole30, I saw a dramatic difference in my energy levels: Pri’s Story
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Kristyn S.
There is no doubt that the Whole30 program had a huge hand in my preconception health and body’s preparedness to conceive: Kristyn’s Story
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Sabrina Pereira
Three weeks into Whole30, I was a new person. By the last day I knew that my life was forever changed. I felt AMAZING: Sabrina’s Story
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Maria B.
I cannot put into words how Whole30 has impacted my life: Maria’s Story
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Andy McIntosh
Whole30 changed my view of food: Andy’s Story
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Lauren|Lauren and her family
I dropped my cholesterol from 201 to 164: Lauren’s Story
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Your life-changing path starts here

Choose your Whole30 adventure (there is no wrong place to start)


Program Rules

Read the Whole30 Program Rules and learn more about the foods you’ll eliminate. It’s only 30 days.
Read the Original Whole30 Rules


Preview the huge variety of delicious Whole30 meals in your future. Your taste buds will cheer.
Whole30 Recipes

Meal Planning

Whole30 meal planning can be simple. You don’t even have to like cooking (but it helps).
Whole30 Meal Planning
Plan & Prepare

Plan & Prepare

Prepare your Whole30 pantry, fridge, food, support system, and mindset in five easy steps.
Prepare for Original & Plant-Based Programs


Preview your Whole30 journey from planning to elimination and reintroduction. People say it’s eerily accurate.
See the Original & Plant-Based Timeline

Science Behind Whole30

Dig into the science, from elimination diet principles to Dr. Catherine Moring’s Whole30 pilot study. (If your spouse is skeptical.)
Original Whole30
Change Your Life

You’re ready to change your life

You’re here for a reason. You’re ready for a change, and something about the Whole30 just feels different. Join our community, even if you’re not convinced just yet. Get to know us and the program. And when you’re ready, we’ll be there with you every step of the way. The next 30 days could bring you the kind of dramatic, life-changing benefits and lasting food freedom you’ve been dreaming of. Give it 30 days. You’re worth it.

Do the Original Whole30Do the Plant-Based Whole30