A note and squeal of joy from Whole30 headmistress Melissa Urban

It’s here, it’s here! Announcing the release of the Food Freedom Forever; the many-month labor of love from ME to YOU. And the first thing I have to say is thank you, thank you, thank you. To quote from Food Freedom Forever:

…to my Whole30 community, this book is for you. It’s always for you. And what you give me back in the form of your stories, comments, photos, messages, and stopping-me-in-the-middle-of-the-airport enthusiastic hugs is everything. I love what we have built together, and I hope this book is all that you wanted, and then 27 percent more.”

Food Freedom Forever is the answer to all of the questions you’ve been asking.

  • What do you do after the Whole30?
  • How do you find your own healthy balance?
  • How do you lose the guilt around eating worth it “less healthy” food?
  • How do you stay in control, even when life gets crazy?
  • How do you turn the Whole30 into a true lifestyle?

This is the book to which I am the most emotionally connected. It’s the one I’ve been thinking about writing for more than two years, and researching basically since the Whole30 was founded in 2009. It’s the one I’m the most proud of, and I hope you LOVE IT SO HARD.

The Official Release of #Whole30FFF

book-photoPhoto: Laura Miner

You can order the book online through any number of retailers, or if instant gratification is your thing, visit your local Barnes & Noble, Indigo, Target, Costco, Powell’s, Books-a-Million, or your local independent book shop and pick up your copy today.

Sharing the Whole30 Message

Today I’m in New York City and Paramus, NJ on the first leg of my Food Freedom Forever book tour, sharing the message of food freedom with people all across the country at nine book signing events. Over the next two weeks, I’ve also got virtual and in-person events scheduled with mindbodygreen, SELF, Google (!), Vital ProteinsMaria Shriver, and Lewis Howes, to name a few. (And check out my Forbes podcast with Megan Bruneau, which came out today!)

You can follow me around the tour on Instagram (@melissa_urban), Snapchat (@hartwig_melissa), Facebook, and Twitter. (I’ll be extra-active on Snapchat). But more than YOU following ME… WE want to follow YOU, and your Food Freedom journey. Here’s how you can share The Whole30’s life-changing message with people in your community (both local and online):


  • Tag #Whole30FFF in all your Food Freedom-related photos, including pics from the book tour!
  • Tag @whole30 and @melissa_urban on Instagram
  • Link to Melissa’s author page on Facebook (/melissau.author)
  • Tag @whole30 and @melissa_urban on Twitter

And if you have an awesome Food Freedom story you want to share with our audience, email a short write-up to [email protected].

Book Reviews

If the Whole30 has changed your life and you want to share your enthusiasm for Food Freeedom Forever, please take a moment to leave a review. You can leave your comments on Amazon US and Amazon Canada, GoodreadsBarnes & Noble, Indigo, and any other online retailers or book review sites.

Thank you again for your support, encouragement, and connection. This month is going to be a whirlwind, so buckle up, kids, and get ready for your Food Freedom adventure.

Header photo: Laura Miner

Order Your Copy Today


Letting Go of Bad Habits, Guilt, and Anxiety Around Food

End the yo-yo dieting cycle… forever. Welcome to the Food Freedom plan.

Millions of people have successfully completed the groundbreaking Whole30 program and radically transformed their energy, sleep, cravings, waistline, and health. Now, Food Freedom Forever offers real solutions for anyone stuck in the exhausting cycle of yo-yo dieting and the resulting stress, weight gain, uncontrollable cravings, and health complaints. In her newest book, best-selling author Melissa Urban defines true “food freedom” as being in control of the food you eat, instead of food controlling you.

Food Freedom Forever gives you everything you need for achieving dietary success, for today and for the rest of your healthy life. Melissa Urban’s information is spot on in terms of its scientific validity, and wonderfully approachable in terms of its implementation. — DAVID PERLMUTTER, MD, Author, #1 New York Times Bestseller, Grain Brain


Purchase: Amazon B&N Indie Bound Powell’s BAM Hudson Indigo Amazon.ca Amazon.uk iBooks

Published by Melissa Urban

Melissa Urban is a 7x New York Times bestselling author (including the #1 bestselling The Whole30) who specializes in helping people establish healthy boundaries and successfully navigate habit change. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, The Today Show, and Good Morning America, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. She lives in Salt Lake City, UT with her husband, son, and a poodle named Henry.