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Melissa Urban

Melissa Urban is a 7x New York Times bestselling author (including the #1 bestselling The Whole30) who specializes in helping people establish healthy boundaries and successfully navigate habit change. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, The Today Show, and Good Morning America, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. She lives in Salt Lake City, UT with her husband, son, and a poodle named Henry.
Transition to food freedom

3 Tips for Transitioning from Whole30 Reintroduction into Food Freedom

Congratulations, Whole30 alumni! You’ve completed 30 days of elimination, checked off a whole host of Non-Scale Victories, and worked through your carefully planned reintroduction phase. During reintroduction, you brought back the foods and food groups you’ve been missing, paying attention to how they affected your cravings and mood, blood sugar...Melissa Urban highlights 3 tips that will help you make the most of your Whole30 reintroduction and start to build your Food Freedom plan.
Dear Melissa

Embracing Change with The New Whole30

Dear Melissa, Your flagship book, The Whole30, came out in April 2015—almost nine years ago. Have you thought about updating that book, and if so, what would you most want to change or revise? —Love, Everyone Dear Everyone, I get this question all the time, and I’ve been thinking about...Melissa Urban discusses the evolution of Whole30, how she embraced change along the way, and unveils a surprise—the New Whole30 book.
Plant-Based Whole30 Super-Bowl Recipes

Plant-Based Whole30 Super Bowl fare—and tips for a successful game day

We encourage you to stay social during your Plant-Based Whole30 elimination and reintroduction. Some of the biggest Non-Scale Victories (NSVs) happen when you successfully hold your boundaries around food, alcohol, and “diet” talk, learning to say no gracefully while keeping the conversation flowing. It’s also incredibly powerful to embrace the...You can still win at the big game party during your Plant-Based Whole30. Try these plant-based Super Bowl recipes for your next gathering.
Whole30 Reintroduction Common Mistakes

Don’t make these 4 reintroduction mistakes

Congratulations on finishing your Whole30 elimination phase! You feel better than ever and secure in your new healthy habits, but are still excited to bring back some of your favorite foods. We want you to get as much out of your Whole30 reintroduction as possible. After all, this phase provides...Reintroduction mistakes can undermine your results and food freedom. Avoid these mistakes during Whole30 reintroduction.
Dear Melissa

How to deal with stress beyond food

Dear Melissa, I just finished my January Whole30, and I feel amazing! I have more energy, my skin is glowing, I’m no longer bloated all the time, and I ran my fastest 5K time ever this weekend. Now that I’m approaching my food freedom, I’m thinking about how to deal with...Melissa Urban shares effective ways on how to deal with stress by emphasizing the importance of connecting with yourself and others.
Prepare for Whole30 Reintroduction

How to prepare for Whole30 reintroduction

The 30-day elimination phase of the Whole30 gets a lot of attention. It is called the Whole30, after all, and participants and the media love discussing the long (but temporary) list of foods you have to eliminate. But those first 30 days are only half of the Whole30. Reintroduction, which...Reintroduction is a key part of your Whole30 experience. So prepare for Whole30 reintroduction to learn the most from your journey.
Dear Melissa

A closer look at dietary fat on the Whole30

Dear Melissa, I’m on Day 15 of my second Whole30, and I’m wondering if there is such a thing as eating too much dietary fat. Can I cook some eggs in avocado oil and top with hollandaise sauce? Or cook a skillet meal in ghee, but also drizzle it with...Melissa Urban reveals insights into dietary fats on the Whole30, emphasizing the importance of trusting your body signals.
Dear Melissa

Three Steps to Maintain your Whole30 Commitment

Dear Melissa,  I’m on Day 3 of my first Whole30. So far it’s going really well, but the excitement of the first day or two has worn off, and it made me think about a video you made talking about motivation. You said when you’re starting a new habit, you...Melissa Urban unveils a three-step plan to stay motivated, maintain your Whole30 commitment, and create lasting habits.
Dear Melissa

The Whole30 Mindset

As you approach the January Whole30, there are lots of tasks on your checklist: plan some meals, clean out the pantry, hit the grocery store, stock up on emergency food, ditch the scale, make some If/Then plans… Getting ready for the Whole30 is exciting! Each step helps Future You sail...Melissa Urban shares how to shift from a diet mentality to the Whole30 mindset centered on empowerment and self-discovery.
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