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Melissa Urban

Melissa Urban is a 7x New York Times bestselling author (including the #1 bestselling The Whole30) who specializes in helping people establish healthy boundaries and successfully navigate habit change. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, The Today Show, and Good Morning America, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. She lives in Salt Lake City, UT with her husband, son, and a poodle named Henry.
Dear Melissa

The Whole30 Mindset

As you approach the January Whole30, there are lots of tasks on your checklist: plan some meals, clean out the pantry, hit the grocery store, stock up on emergency food, ditch the scale, make some If/Then plans… Getting ready for the Whole30 is exciting! Each step helps Future You sail...Melissa Urban shares how to shift from a diet mentality to the Whole30 mindset centered on empowerment and self-discovery.
Dear Melissa

How to Stay Social on Your Whole30

I always encourage you to stay social on your Whole30, recognizing that your health commitment is an integral part of these interactions. Sure, this month, you’re not drinking alcohol, eating added sugar, or grabbing a slice of pizza, but that doesn’t mean you have to live like a hermit. One...Melissa Urban shares how to stay social on your Whole30 while also protecting your energy and your health commitment.
Dear Melissa

Your Guide to Food Freedom this Holiday Season

Dear Melissa, We’re heading into holiday party season, and I’m going to use the holiday tips in Food Freedom Forever and your boundary scripts in The Book of Boundaries to help me feel my best this season around sweets and alcohol. But boundaries can be hard when the hostess is...Melissa Urban shares her 6 step guide to Food Freedom at holiday parties. Learn to set boundaries and navigate the holidays with confidence.
Dear Melissa

Find your Food Freedom “why,” Part 2

In Part 1 of Find your Food Freedom “why”, I said that if you really want Food Freedom success, you need to work your Food Freedom plan as hard as you worked your Whole30. To do that, make your Food Freedom plan starts with a solid “why.” In part two...Find your food freedom "why" with Melissa Urban in this Dear Melissa series. Then use it to tackle challenges on your path to food freedom.
Dear Melissa

Find your Food Freedom “why,” Part 1

You’ll often hear me and the Whole30 HQ team talk about finding your Whole30 “why,” and using that to help you stay on track with your Whole30 commitment. But how many of you have a Food Freedom ”why?” And if you don’t… why not? I’ve said it before—for Food Freedom...Discover how to find your food freedom "why" from Melissa Urban. Understand the benefits and learn how to uncover your personal motivations.
Dear Melissa

Dear Melissa: Why does Whole30 reintroduction feel harder than elimination?

Dear Melissa,  I know how important Whole30 reintroduction is to my Food Freedom, but I still struggle with this phase. Why does 10 days of reintroduction feel even harder than 30 days of elimination? Love, Everyone Dear Everyone, So you rock your Whole30 elimination, but stumble when it comes to...Struggling with Whole30 Reintroduction? Get expert tips from CEO and founder, Melissa Urban, to stay committed and finish your Whole30 with confidence.
Plant-Based Whole30 Meal Template Part 1

Plant-Based Meal Template, Part 3

Part two of my plant-based meal templates series featured  another one of my favorite Whole30 “meal templates,” Plant-Based Stuff Over Stuff. Meal templates are barely recipes, requiring little-to-no measuring, tons of flexibility in terms of ingredients, and several days’ worth of meals, with just one meal prep and cooking session....In the final installment of the plant-based meal template series, Melissa Urban shares her easiest meals of all—and the easiest to clean after.
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Dear Melissa: Three Whole30 tips when you just want to quit

In this article, I’m helping you navigate the spur-of-the-moment temptation to self-sabotage what you know is a really good thing for you right now—your Whole30 commitment. However, if your Whole30 is actually adding more stress than it’s relieving, or if you find the program is pulling you in an unhealthy...Melissa Urban shares three powerful Whole30 tips to conquer temptations, keep the promise you made to yourself, and finish strong.
Plant-Based Whole30 Meal Template Part 1

Plant-Based Whole30 Meal Template, Part 2

In Part 1 of my plant-based meal-planning series, I shared one of my favorite Whole30 “meal templates,” Tofu ‘n Things. Meal templates are barely recipes, requiring little to no measuring, tons of flexibility in terms of ingredients, and offer several days’ worth of meals with just one meal prep and...In part two of this series, Melissa Urban shares more plant-based whole30 meal templates to help you cook delicious and easy meals.
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