Melissa Urban

Melissa Urban is a 7x New York Times bestselling author (including the #1 bestselling The Whole30) who specializes in helping people establish healthy boundaries and successfully navigate habit change. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, The Today Show, and Good Morning America, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. She lives in Salt Lake City, UT with her husband, son, and a poodle named Henry.
Melissa Urban chopping kale and smiling at the camera.

The Plant-Based Whole30 Rules

The Plant-Based Whole30 program is laid out in two phases: 30 days of elimination, and 6+ days of reintroduction. For the first 30 days, you’ll be eating plant-based protein sources, lots of vegetables and fruit, and natural plant-based fats. The list of foods you’ll eliminate may seem intimidating, but we...
Can I Have A Smoothie during a Plant-Based Whole30?

Can I Have A Smoothie? Here’s your Plant-Based Whole30 answer.

Smoothies: A delicious, thick, creamy beverage that can be used as a quick option on busy mornings, a way to sneak in more fruits and veggies, or a midday snack to see you through until dinner. But are they a good option for your Plant-Based Whole30? If you’ve been part...Can I Have A Smoothie? Here's your Plant-Based Whole30 answer from Registered Dietitian Stephanie Greunke.

Whole30 Herbed Rutabaga Oven Fries with Spicy Garlic Ketchup from Cooking Whole30

For a steakhouse-style meal at home, serve these crispy fries (and very zippy ketchup!) with roast chicken or grilled steak.  Cooking Whole30 is the revised, updated, and enhanced version of The Whole30 Cookbook and is available everywhere books are sold. Click here for more information about this project. Whole30 Herbed Rutabaga Oven...For a steakhouse-style meal at home, serve these crispy Whole30 Rutabaga Oven Fries (and very zippy ketchup!) with roast chicken or grilled steak. 
Whole30 Pork Posole with Tostones

Whole30 Pork Posole with Tostones from Cooking Whole30

Posole is a hearty soup popular in Mexico made with pork or chicken and hominy—dried corn that has had the hull and germ removed. This Whole30 version from Cooking Whole30 forgoes the hominy and is served with tostones—crisp, pan-fried slices of green plantains served as a side dish in the Afro-Caribbean....Warm, comforting, and hearty try this Whole30 Pork Posole soup with Tostones from Cooking Whole30.
Is MSG Okay on Whole30? The image features yellow text on a navy blue background, with pretty ribbons of red framing the graphic. The text reads "Rule Change: MSG is no longer off-limits."

Is MSG Okay on Whole30? A Change to the Whole30 Rules

We are always evaluating the Whole30 rules against the current science, our clinical experience, and our learnings. Today I have a wonderful announcement—a rule change that ties together not only the current science and historical learnings, but our diversity, equity, and inclusion values: Whole30 will no longer rule out MSG...A Whole30 rule change that ties together current science, historical learnings, and our DEI values. MSG is okay on the Whole30.
Whole30 Citrus Kale Salad

Whole30 Citrus Kale Salad

This salad from The Whole30 Friends & Family combines some of the best flavors of the winter season: crunchy fennel, hearty kale, and fresh citrus. (Bonus points if you finish it with a drizzle of our Made By Whole30 Buffalo Vinaigrette.) It’s a satisfying, fresh, and nutrient-packed side dish for...This Whole30 Citrus Kale Salad is a hearty dish featuring the best of winter seasonal flavors: crunchy fennel, hearty kale, and fresh citrus.
The Science Behind Whole30's Success

The Science Behind Whole30’s Success

Wondering how the Whole30 program has led to millions of success stories? It starts with an elimination protocol.Why do so many people rave about the Whole30 Program? Is it an elimination diet? Here’s the science behind Whole30’s success.
The Pancake Rule

Whole30 101: The Pancake Rule

The History, Philosophy, and Revisions of the Whole30 Rule Inspired by Our Most-Asked-About Food Since the creation of the Whole30 in April 2009, we’ve always had a rule that eliminates baked goods, chips, and other specific comfort foods even if they’re made with Whole30 compatible ingredients. We call it the...Learn more about the Whole30 Pancake Rule—including it's origin, the logic behind it, and how it can help you maximize your Whole30 success.
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Dear Melissa: Is this Whole30 Compatible?

Dear Melissa, Is this Whole30 compatible? <attached photo of ingredient list>  Love, Everyone Dear Everyone, We have compiled 1,734 resources to help you determine whether a food or beverage is Whole30 compatible. This is not an exaggeration*. Now, you CAN send me a DM from the middle of the grocery...
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