Melissa Urban

Melissa Urban is a 7x New York Times bestselling author (including the #1 bestselling The Whole30) who specializes in helping people establish healthy boundaries and successfully navigate habit change. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, The Today Show, and Good Morning America, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. She lives in Salt Lake City, UT with her husband, son, and a poodle named Henry.
The Science Behind the Plant-Based Whole30

The Science Behind the Plant-Based Whole30

Introducing Whole30’s newest offering, the comprehensive Plant-Based Whole30® program. We hope those of you who are currently vegan or vegetarian are excited for a program that offers the same life-changing benefits without any animal products! The Plant-Based Whole30 is also perfect if you’ve done the Original Whole30, and want to...Looking to learn more about our new Plant-Based Whole30 program? Find out about the science behind this plant-based version of the Whole30.
Protein during a Plant-Based Whole30

What About Protein?: Answering Your Plant-Based Whole30 Questions

Click here to download our Plant-Based Protein PDF One of the most common questions about adopting a plant-based diet is, “Where do you get your protein?” It’s a valid question! With a 100% plant-based diet, you’re eliminating commonly recognized protein-rich foods like meat, fish, eggs, and dairy. However, many plant-based...
Melissa Urban chopping kale and smiling at the camera.

The Plant-Based Whole30 Rules

The Plant-Based Whole30 program is laid out in two phases: 30 days of elimination, and 6+ days of reintroduction. For the first 30 days, you’ll be eating plant-based protein sources, lots of vegetables and fruit, and natural plant-based fats. The list of foods you’ll eliminate may seem intimidating, but we...The Plant-Based Whole30 Program Rules are your guide to a transforming your habits, relationship with food, and overall health.
Can I Have A Smoothie during a Plant-Based Whole30?

Can I Have A Smoothie? Here’s your Plant-Based Whole30 answer.

Smoothies: A delicious, thick, creamy beverage that can be used as a quick option on busy mornings, a way to sneak in more fruits and veggies, or a midday snack to see you through until dinner. But are they a good option for your Plant-Based Whole30? If you’ve been part...Can I Have A Smoothie? Here's your Plant-Based Whole30 answer from Registered Dietitian Stephanie Greunke.

Whole30 Herbed Rutabaga Oven Fries with Spicy Garlic Ketchup from Cooking Whole30

For a steakhouse-style meal at home, serve these crispy fries (and very zippy ketchup!) with roast chicken or grilled steak.  Cooking Whole30 is the revised, updated, and enhanced version of The Whole30 Cookbook and is available everywhere books are sold. Click here for more information about this project. Whole30 Herbed Rutabaga Oven...For a steakhouse-style meal at home, serve these crispy Whole30 Rutabaga Oven Fries (and very zippy ketchup!) with roast chicken or grilled steak. 
Whole30 Pork Posole with Tostones

Whole30 Pork Posole with Tostones from Cooking Whole30

Posole is a hearty soup popular in Mexico made with pork or chicken and hominy—dried corn that has had the hull and germ removed. This Whole30 version from Cooking Whole30 forgoes the hominy and is served with tostones—crisp, pan-fried slices of green plantains served as a side dish in the Afro-Caribbean....Warm, comforting, and hearty try this Whole30 Pork Posole soup with Tostones from Cooking Whole30.
Is MSG Okay on Whole30? The image features yellow text on a navy blue background, with pretty ribbons of red framing the graphic. The text reads "Rule Change: MSG is no longer off-limits."

Is MSG Okay on Whole30? A Change to the Whole30 Rules

We are always evaluating the Whole30 rules against the current science, our clinical experience, and our learnings. Today I have a wonderful announcement—a rule change that ties together not only the current science and historical learnings, but our diversity, equity, and inclusion values: Whole30 will no longer rule out MSG...A Whole30 rule change that ties together current science, historical learnings, and our DEI values. MSG is okay on the Whole30.
Whole30 Citrus Kale Salad

Whole30 Citrus Kale Salad

This salad from The Whole30 Friends & Family combines some of the best flavors of the winter season: crunchy fennel, hearty kale, and fresh citrus. (Bonus points if you finish it with a drizzle of our Made By Whole30 Buffalo Vinaigrette.) It’s a satisfying, fresh, and nutrient-packed side dish for...This Whole30 Citrus Kale Salad is a hearty dish featuring the best of winter seasonal flavors: crunchy fennel, hearty kale, and fresh citrus.
The Science Behind Whole30's Success

The Science Behind Whole30’s Success

Wondering how the Whole30 program has led to millions of success stories? It starts with an elimination protocol.Why do so many people rave about the Whole30 Program? Is it an elimination diet? Here’s the science behind Whole30’s success.
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