Discover the Whole30 and Change Your Life in Unexpected Ways

It Starts With Food outlines a clear, balanced, sustainable plan to change the way you eat forever—and transform your life in unexpected ways. Your success story begins with the Whole30, Melissa Urbans’s powerful 30-day program.

Since 2009, the Whole30 has led millions of people to improved quality of life and a healthier relationship with food, accompanied by stunning improvements in sleep, energy, mood, and self-esteem. More significantly, many Whole30 alumni have reported the elimination of a variety of symptoms—from migraines to acne, anxiety to joint pain—in just 30 days.

It Starts With Food details the proven elimination diet principles behind the Whole30, summarizing the science in a simple, accessible manner. Stories, testimonials, and research demonstrates how certain foods may be having negative effects on how you feel and live in ways that you’d never associate with your diet. More importantly, it outlines the path to lasting food freedom, with a clear and detailed action plan designed to help you support your metabolism, digestive system, and immune system, while creating sustainable habits and restoring a healthy relationship with food.

Infused with Melissa’s signature wit, tough love and common sense, It Starts With Food is based on the latest scientific research and real-life experience, and includes success stories, a shopping guide, a meal planning template, a meal plan with creative, delicious recipes, an extensive list of resources, and much more.

How you know this book is for you

You’re looking for a deep dive on the science and philosophy that shapes the life-changing Whole30 program. And you’ll find answers to your “why” questions in the pages of It Starts With Food

I’ve read plenty of healthy eating books, but this is the one that makes the most sense.” ―ANDREW ZIMMERN, James Beard Award-winning chef and host of Travel Channel’s Bizarre Foods


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