Media Contact and Press Kit

Whole30®️️ launches new Plant-Based Whole30: First comprehensive Vegan 30-day elimination + introduction program.

Melissa Urban | Feb 7th, 2022

Let Us Change Your Life

Whole30 has been changing lives since 2009, when Melissa Urban blogged about a self-designed life-changing dietary experiment.

Since then, millions of people have transformed their health, habits, and relationship with food through the Whole30 program; eliminating cravings, improving energy and sleep, relieving symptoms, and discovering lasting food freedom.

Let Melissa and the Whole30 team help you create the perfect diet for you, acheving what we call Food Freedom—a nutrition plan that is balanced, sustainable, and keeps you looking, feeling, and living your best.

In The News

Whole30 On TV

Our Collection of Best-Selling Books

Melissa Urban Photos

Melissa Urban, CEO & Co-Founder

Melissa Urban is the co-founder and CEO of the Whole30 program, and a six-time New York Times bestselling author. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, Dr. Oz, and Good Morning America, and ranks #19 on Greatists Top 100 Most Influential People in Health and Fitness. Melissa hosts the Do the Thing podcast, and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship. She lives in Salt Lake City, UT.

Whole30 Logos