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Let us change your life
Whole30 has been changing lives since 2009, when Melissa Urban blogged about a self-designed, life-altering dietary experiment.
Since then, millions of people have transformed their health, habits, and relationship with food through the Whole30 program; eliminating cravings, improving energy and sleep, relieving symptoms, and discovering lasting food freedom.
Let Melissa and the Whole30 team help you create the perfect diet for you, achieving what we call food freedom—a nutrition plan that is balanced, sustainable, and keeps you looking, feeling, and living your best.
In The News
Top 10 Diets of 2023 – For Women First
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A Beginner’s Guide to Whole30: What to Eat, Advantage, Challenges, and More – Good Housekeeping
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The Real-Life Diet of Justin Turner, Who Hit His Lowest Weight in 15 Years on the Whole30 Diet – GQ
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8 Gluten-Free Meal Kits Everyone Can Enjoy – The Healthy
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I Tried The New Plant-Based Whole30 Program-Here’s What I Learned – MindBodyGreen
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Melissa Urban, CEO & Co-Founder
Melissa Urban is the co-founder and CEO of the Whole30 program, and a six-time New York Times bestselling author. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, and Good Morning America, and ranks #19 on Greatest Top 100 Most Influential People in Health and Fitness. Melissa hosts the Do the Thing podcast, and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship. She lives in Salt Lake City, UT.
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