Melissa Urban

Founder and CEO

Melissa Urban

456 total articles

Melissa Urban is the co-founder and CEO of the Whole30 program, and a six-time New York Times bestselling author. She has been featured by Dr. Oz, Good Morning America, the New York Times, the Wall Street Journal, People, and Forbes; and ranks #19 on Greatists Top 100 Most Influential People in Health and Fitness. Melissa is the host of the Do the Thing podcast, and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship. She lives in Salt Lake City, UT.

  • Testify

    This post is a call to arms for those of you who have completed a Whole30, attended one of our workshops, worked through our intensive four week consulting program. This is a place for you to sound off and make yourself heard […]

  • Whole30 Recipe Book: Summerland Mango Salsa

    We started our Whole30 the day we left the Keys, but that doesn’t mean we indulged too much while visiting Captain Tom and Susan. We spent most of our days eating fresh fish, caught right off the back of the Urban Renewal. The last night of our visit, we decided to leave the fish to the Captain, but prep the rest of the meal ourselves, using fresh and local ingredients. Enter Dallas’ on-the-spot creation – Summerland Mango Salsa. […]

  • Life after your first Whole30

    We’re about a week out from the completion of our Road Trip Whole30, and it’s time to start thinking (and talking) about what some of you are going to do when your 30 days are up. More on this topic as the big day approaches, but today we’d like to hit on a question reader Diana posted on our site last week. Diana wrote: […]

  • Steal This Meal: Sunshine Chicken and Roasted Roots

    Welcome to the first edition of Whole9’s newest feature – Steal This Meal. The below is a complete meal, and all ingredients are detailed. Most importantly, the entire menu – main course, side dish and salad – are 100% Whole30-approved. The nutty flavor of Sunshine Sauce goes perfectly with chicken and roasted carrots, while the crisp mandarin and avocado salad is a sweet, cool contrast. […]

  • Steal This Meal: Salmon with Creamy Avocado Spread

    Our first Steal This Meal submission comes from Alycia, gym owner and Whole30 participant. Ashley and her husband Justin attended our nutrition workshop at CrossFit King of Prussia earlier this year, and just opened their own affiliate, CrossFit Aspire. Alycia writes: […]

  • ARTICLES BY Melissa Urban

Whole30 Herbed Rutabaga Oven Fries with Spicy Garlic Ketchup from Cooking Whole30

For a steakhouse-style meal at home, serve these crispy fries (and very zippy ketchup!) with roast chicken or grilled steak.  Cooking Whole30 is the revised, updated, and enhanced version of The Whole30 Cookbook and is available everywhere books are sold. Click here for more information about this project. Whole30 Herbed Rutabaga Oven Fries with Spicy Garlic Ketchup …

Whole30 Pork Posole with Tostones
Whole30 Pork Posole with Tostones from Cooking Whole30

Posole is a hearty soup popular in Mexico made with pork or chicken and hominy—dried corn that has had the hull and germ removed. This Whole30 version from Cooking Whole30 forgoes the hominy and is served with tostones—crisp, pan-fried slices of green plantains served as a side dish in the Afro-Caribbean. Cooking Whole30 is the revised, updated, …

Is MSG Okay on Whole30? The image features yellow text on a navy blue background, with pretty ribbons of red framing the graphic. The text reads
Is MSG Okay on Whole30? A Change to the Whole30 Rules

We are always evaluating the Whole30 rules against the current science, our clinical experience, and our learnings. Today I have a wonderful announcement—a rule change that ties together not only the current science and historical learnings, but our diversity, equity, and inclusion values: Whole30 will no longer rule out MSG as one of our off-limit …

Lindsay Rhodes smiling at the camera.

Lindsay Rhodes

Digital Marketing Coordinator

Lindsay Rhodes, our Digital Marketing Coordinator, currently resides in Ann Arbor, MI. She attended Butler University where she received her B.S. in Marketing and a minor in Strategic Communication. Previously, Lindsay has worked for management consulting firms as a marketing consultant and as a campus recruiter. A huge sports lover, Lindsay loves playing basketball, volleyball, and beach volleyball in her free time. When she’s not diving for a ball, she enjoys reading, traveling , and spending time with friends.