Melissa Urban

Founder and CEO

Melissa Urban

453 total articles

Melissa Urban is the co-founder and CEO of the Whole30 program, and a six-time New York Times bestselling author. She has been featured by Dr. Oz, Good Morning America, the New York Times, the Wall Street Journal, People, and Forbes; and ranks #19 on Greatists Top 100 Most Influential People in Health and Fitness. Melissa is the host of the Do the Thing podcast, and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship. She lives in Salt Lake City, UT.

  • Testify

    This post is a call to arms for those of you who have completed a Whole30, attended one of our workshops, worked through our intensive four week consulting program. This is a place for you to sound off and make yourself heard […]

  • Whole30 Recipe Book: Summerland Mango Salsa

    We started our Whole30 the day we left the Keys, but that doesn’t mean we indulged too much while visiting Captain Tom and Susan. We spent most of our days eating fresh fish, caught right off the back of the Urban Renewal. The last night of our visit, we decided to leave the fish to the Captain, but prep the rest of the meal ourselves, using fresh and local ingredients. Enter Dallas’ on-the-spot creation – Summerland Mango Salsa. […]

  • Life after your first Whole30

    We’re about a week out from the completion of our Road Trip Whole30, and it’s time to start thinking (and talking) about what some of you are going to do when your 30 days are up. More on this topic as the big day approaches, but today we’d like to hit on a question reader Diana posted on our site last week. Diana wrote: […]

  • Steal This Meal: Sunshine Chicken and Roasted Roots

    Welcome to the first edition of Whole9’s newest feature – Steal This Meal. The below is a complete meal, and all ingredients are detailed. Most importantly, the entire menu – main course, side dish and salad – are 100% Whole30-approved. The nutty flavor of Sunshine Sauce goes perfectly with chicken and roasted carrots, while the crisp mandarin and avocado salad is a sweet, cool contrast. […]

  • Steal This Meal: Salmon with Creamy Avocado Spread

    Our first Steal This Meal submission comes from Alycia, gym owner and Whole30 participant. Ashley and her husband Justin attended our nutrition workshop at CrossFit King of Prussia earlier this year, and just opened their own affiliate, CrossFit Aspire. Alycia writes: […]

  • ARTICLES BY Melissa Urban

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Dear Melissa: Is this Whole30 Compatible?

Dear Melissa, Is this Whole30 compatible? <attached photo of ingredient list>  Love, Everyone Dear Everyone, We have compiled 1,734 resources to help you determine whether a food or beverage is Whole30 compatible. This is not an exaggeration*. Now, you CAN send me a DM from the middle of the grocery store to ask whether you …

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Dear Melissa: Is There Such A Thing as Too Much Fat on Whole30?

Dear Melissa, I’m on Day 15 of my second Whole30, and I’m wondering if there is such a thing as eating too much fat. Can I cook some eggs in avocado oil and top with hollandaise sauce? Or cook a skillet meal in ghee, but also drizzle it with Whole30 House Ranch? The Whole30 Meal …

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We quit publishing before and after photos. Here’s why.

In the early days of Whole30, the first Whole30 testimonials I shared on both my CrossFit training blog (where the Whole30 was born) and our website included full-body before-and-after photos. My audience was mostly fit, athletic CrossFit devotees who chose to submit new workout PRs, weight and fat lost, and aesthetic results in praise of …