Whole30 Articles

Fall Produce Shopping List

Featured Article

Post Date September 26, 2024, 3:00 am test

Fall produce shopping list: Your guide to feasting this fall

Fall is awash in the reds and oranges of leaves making a fiery last stand against the chill invading the air. It’s swaddled in...
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Dear Melissa and friends header - Melissa Urban with five other people from the photography team, food stylists, and prop stylists for The New Whole30

Featured Article

Post Date September 12, 2024, 11:30 am test

A behind the scenes look at The New Whole30 recipes 

Dear Melissa, As an aspiring food and lifestyle photographer, I’m fascinated with the behind-the-scenes of shooting a cookbook. Do they really use hairspray to...
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A group of women in the park doing yoga.

Featured Article

Post Date September 19, 2024, 7:00 am test

Whole30 101: Non-scale victories tips

Non-scale victories (NSVs) are at the heart of your Whole30 success story. They’re the boost in energy, restful sleep, reduction in cravings, smoother digestion,...
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The New Whole30

Featured Article

Post Date June 13, 2024, 1:45 pm test

The Evolution of Whole30: Embracing Flexibility and Inclusivity

In 2014, when I was writing The Whole30, I was quietly separating from my marriage, parenting a one-year-old, and running a business. My self-talk...
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Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
October 15, 2024, 10:49 am
  • Dear Melissa
Dear Melissa: Exploring your bio-individuality with the Whole30
Dear Melissa, There are so many devices that we can use to collect health data. Fitness trackers, blood glucose monitors, watches, hydration sensors…are these...
Fall Produce Shopping List
September 26, 2024, 3:00 am
  • Meal Planning Support and Prep
  • Whole30
Fall produce shopping list: Your guide to feasting this fall
Fall is awash in the reds and oranges of leaves making a fiery last stand against the chill invading the air. It’s swaddled in...
Order Made By Whole30 meals
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
September 23, 2024, 10:00 am
  • Dear Melissa
  • Troubleshooting
Dear Melissa: Why does Whole30 reintroduction feel so hard?
Dear Melissa,  I know you’re supposed to reintroduce on the Whole30, but I still struggle with this phase. Why does 10 days of reintroduction...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
September 20, 2024, 10:48 am
  • Dear Melissa
Dear Melissa, how to make the perfect Big A** Salad
If you’ve been following me on Instagram, you KNOW I’m a huge fan of the B.A.S. (otherwise known as the Big A** Salad). I...
A group of women in the park doing yoga.
September 19, 2024, 7:00 am
  • Whole30
  • Whole30 101
Whole30 101: Non-scale victories tips
Non-scale victories (NSVs) are at the heart of your Whole30 success story. They’re the boost in energy, restful sleep, reduction in cravings, smoother digestion,...
Create your own Meal plan.
Dear Melissa and friends header - Melissa Urban with five other people from the photography team, food stylists, and prop stylists for The New Whole30
September 12, 2024, 11:30 am
  • Dear Melissa
A behind the scenes look at The New Whole30 recipes 
Dear Melissa, As an aspiring food and lifestyle photographer, I’m fascinated with the behind-the-scenes of shooting a cookbook. Do they really use hairspray to...
The New Whole30 Bonus Content
September 12, 2024, 3:15 am
  • Whole30
Explore The New Whole30 bonus content
The New Whole30 has been out for just over a month, and your feedback has been incredible! From just the first page of our...
The New Whole30 Guide
September 3, 2024, 3:14 am
  • Whole30
Choose your own adventure: A guide to The New Whole30
I wrote The New Whole30 completely from scratch—which was not what I was originally planning to do. Going into this project, I assumed I’d...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
August 27, 2024, 1:15 pm
  • Dear Melissa
The role of Whole30 convenience products during your program
Dear Melissa, I love seeing so many Whole30 Approved salad dressings, condiments, and bone broths in the grocery store today. It makes meal prep...
Whole30 Community Cohort Success Story
August 23, 2024, 10:06 am
  • Habit, Change, and Personal Growth
Whole30 success story: Kelly S. wedded community and motivation to find success
Motivation takes many forms. A sticky note on the bathroom mirror. The buzz of a gentle reminder on your smart watch. A favorite podcast....
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
August 13, 2024, 1:24 pm
  • Dear Melissa
Dear Melissa, can you explain the new Pancake Rule?
Dear Melissa, You’ve said there were some updates to the Pancake Rule in The New Whole30. Can you break them down for me? —Love,...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
July 29, 2024, 3:42 pm
  • Dear Melissa
Dear Melissa, has the Whole30 gone soft? I miss your tough love.
Dear Melissa, You’ve talked about how the voice, tone, and language in The New Whole30 has evolved over the years. I appreciate that you’ve...
Thrive Market
A female dietitian sitting in her office, working on her laptop.
July 11, 2024, 3:00 am
  • Whole30
Elimination diets, privilege, and the Whole30
One of the most common criticisms I hear about the Whole30 is that an elimination and reintroduction program like ours should only be prescribed...
Can Kids Do a Whole30?
July 9, 2024, 3:00 am
  • Diet and Nutrition
  • Whole30
Can your kids do a Whole30 with you?
Many parents consider bringing their kids along on their Whole30 journey in an effort to make meal planning easier, introduce more whole foods into...
June 27, 2024, 1:02 pm
Kombucha on the Whole30
Kombucha—a fermented tea—is a delicious beverage that may add some probiotic benefits to your already healthy Whole30 diet. But "Is kombucha Whole30-compatible?" isn't the...