Whole30 Approved Program

Our Whole30 Approved^® label is designed to let you know a product is 100% compatible with the rules of our Whole30 program, and that the product line and company who stands behind it has been vetted by our team. Furthermore, all Whole30 Approved products containing animal protein have met our established Animal Welfare Standards.

We have a personal relationship with every Whole30 Approved partner, and feel confident that their products, core values, and mission are in line with ours and that of our community. Brands denoted with a “featured” label are Whole30 affiliate partners, which means we earn a small commission when you purchase their products through our link.