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The Whole30® Program
  • Original Whole30
    • The Whole30® Program Original Whole30

      About the Program

      Overview
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      • Program Rules Your guide to elimination and reintroduction
      • Plan & Prepare 5 steps to get ready for the Whole30
      • Science Behind How and why the Whole30 works
      • Timeline What to expect week by week
      • Testimonials Whole30 success stories to inspire you
      • Can I Have? Guide Compatibility questions answered
      • Reintroduction Reintroduction is the key to your food freedom
      • Food Freedom Your 3-part plan for life after the Whole30
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  • Plant-Based Whole30
    • The Whole30® Program Plant-Based Whole30

      About the Program

      Overview
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      • Program Rules Your guide to elimination and reintroduction
      • Plan & Prepare 5 steps to get ready for the Plant-Based Whole30
      • Science Behind How and why the Plant-Based Whole30 works
      • Timeline What to expect week by week
      • Testimonials Plant-Based Whole30 success stories to inspire you
      • Can I Have? Guide Compatibility questions answered
      • Reintroduction Your keys to a successful Whole30 reintroduction
      • Food Freedom Your 3-part plan for life after Plant-Based Whole30
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  • Recipes
    • Recipes

      All Recipes
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      • Breakfast Start your morning with simple, nourishing recipes
      • Entrées Hearty, flavorful meals for any time of day
      • Appetizers Easy starters perfect for sharing or snacking
      • Dips, Sauces, and Dressings Bold flavors to elevate every Whole30 meal
      • Drinks and Beverages Refreshing, compatible drinks for any occasion
      • Plant-Based Delicious plant-powered meals for your Whole30 journey
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  • Whole30 Approved
    • Whole30 Approved

      Approved Products
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      • Approved Products & Services Skip the label reading when you see our logo
      • Approved Beverage Partners Clean, refreshing drinks that meet Whole30 standards.
      • Approved Meal Delivery From our partners to your doorstep
      • Whole30 Meal Plan Whole30 meal planning solutions
      • Whole30 Approved Application Become an Approved partner
      • Prospective Partner Info Details about our Whole30 Approved® licensing program
      • Made By Whole30 Meals Your Whole30 meals—delivered
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  • Resources
    • Resources

      Overview
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      • Articles Guidance, resources, and more
      • Downloadables Helpful resources are a click away
      • FAQs Answers to your Whole30 questions
      • Weight Loss Hub Guidance for healthy, sustainable Whole30 weight loss
      • Videos More tips and Whole30 insights
      • Meal Planning Tips to make eating Whole30 easy
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  • Shop
    • Shop

      Get Started
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      • Whole30 Foundations A daily video course through every phase
      • Whole30 Reintroduction Guided course for the Original Whole30 Reintroduction.
      • Books Books, cookbooks, and journals
      • Made By Whole30 Meals Let Whole30 cook for you
      • Daily Texts Daily motivation from Melissa Urban
      • Daily Harvest Whole30 smoothies delivered
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Do the Whole30

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program rules

Don’t go it alone!

Who better to lead you through planning and prep, elimination, and reintroduction than Whole30 co-founder and CEO Melissa Urban?

Whole30 support at every level

The Whole30 can change your life, but we know it’s hard. Let us fast-track your Whole30 success. We’ll help you plan and prepare; guide you day-by-day through every phase of the program; offer accountability and expert advice; and and send you a daily dose of motivation.

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Whole30 Foundations

A self-paced video course with 50 videos from Melissa Urban, resources, daily check-ins, all designed to guide and support you from elimination to reintroduction.

Learn More
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Whole30 Foundations

Whole30 Reintroduction

A self-paced video mini-course to guide you through the reintroduction phase. Includes planning your reintroduction schedule and meals, what to look for during reintroduction, and tracking your reintro results.

Learn More
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The Essential WHOLE30

Daily Texts from Melissa Urban

Stay motivated and on track with Whole30 Daily Texts. We’ll send you motivation, encouragement, and accountability every morning and evening during elimination and reintroduction.

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Whole30 Success Stories

Hear from real Whole30 members just like you, sharing their experience with the program, our products, and their life-changing transformations. Find your Whole30 inspiration here!

Cindy K.

Cindy K.

Cindy K. thought insulin was in her future, until the Whole30 changed her path. With the support of the Whole30 community, she improved her health and amazed her doctor.

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Krystle T. is a firefighter in British Columbia, Canada.

Krystle T.

Krystle T. is a seasoned Whole30 alumni, but the Whole30 community brought excitement, motivation, and a sustainable Food Freedom plan.

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Adrien W. at the beach.

Adrien W.

Adrien W. had done the Whole30 before, but the support, camaraderie, and accountability of the community helped her nail reintroduction, and find lasting success.

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Kelly S

Kelly S.

Kelly’s doctor wanted to put her on a statin. Instead, with her doctor’s blessing, Kelly completed the Whole30—and her cholesterol decreased by 30 points.

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Carrie K

Carrie K.

Carrie K. is an adventurer, and a Whole30 alumni. But the daily guidance she received made a radical difference in her second Whole30 results.

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David C

David C.

David C. has been a Whole30’er for over 10 (!) years. His most recent Whole30 experience still brought him powerful results, spilling over into every area of his life.

Read More
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Whole30 Foundations Course
Structure, support, and flexibility—on your schedule

Expert Whole30 guidance at your own pace

Sign up for Whole30 Foundations—a self-paced course designed to provide step-by-step guidance, daily motivation, and built-in accountability from planning to reintroduction. Foundations includes in-depth daily videos from Melissa Urban, recipes and articles, guided reflections, and exclusive worksheets. Choose the start date that works for you, and receive the tools and support you need to complete your program with confidence.

Take our Whole30 Foundations Course
Whole30 Foundations Course
Let us lead you through this crucial phase

Without reintroduction, there is no food freedom

Whole30 Reintroduction is our video mini-course designed to provide step-by-step guidance through every aspect of reintroduction. You’ll find planning and preparation videos to help you plan your reintroduction schedule and meals; daily videos through all 12 days of reintroduction, tips for evaluating your reintroduction results, and guidance on applying your Whole30 learnings to your Food Freedom plan. Finish your Whole30 strong, and set yourself up for a broad, sustainable, joyful food freedom!

Get started with Whole30 Reintroduction
Elevate your Whole30 journey with Daily Texts from MU
Built-in accountability, every morning and night

Daily motivation and support with texts from MU

Stay motivated throughout your Whole30 with our daily texts. Choose your own start date, and you’ll receive 38 days of twice-daily texts directly from Melissa Urban. With messages guiding you from Whole30 prep to reintroduction, you’ll have timely motivations, habit-changing tips, and mindset shifts to help you through the most challenging moments. You’ll receive daily check-ins to track your progress, making messages an easy way to stay committed and connected during your Whole30.

Sign up for daily texts
Made by Whole30 meals Made by Whole30 meals

Choose your level of support

Whole30 Foundations

  • Sign up and start anytime—you choose Day 1 of your Whole30.
  • Self-paced course that keeps you motivated and supported.
  • 50+ daily video messages straight from Melissa Urban.
  • Exclusive resources to lead you through every phase of the program.
  • Guided journal prompts to help solidify your learnings and mindset.
  • A private Whole30 mobile app to guide your experience from anywhere, any time.
Sign up for Whole30 Foundations

Whole30 Reintroduction

  • Start your reintroduction planning and prep with four exclusive videos.
  • Guidance through all 12 days of reintroduction, day by day.
  • Tips for your reintroduction schedule, meals, food groups, and modifying the plan to meet your specific goals.
  • Exclusive resources to help you collect and track your reintroduction results.
  • Tips for translating your Whole30 learnings into a sustainable, broad, joyful Food Freedom plan.
  • A private Whole30 mobile app to guide your experience from anywhere, any time.
Join Whole30 Reintroduction

Daily Texts from Melissa

  • Sign up and start anytime—you choose Day 1 of your Whole30
  • Receive 38 days of messages from Melissa Urban, guiding you from Whole30 preparation through seven days of reintroduction.
  • Twice-daily messages (AM/PM) to support habit change and help improve your mindset.
  • Guidance and motivation from Melissa during the most challenging parts of your Whole30.
  • Daily check-ins to track your progress and keep you accountable.
  • Available only in the United States.
Get Whole30 texts Get Plant-Based Whole30 texts

Original Whole30 About the Program Program Rules Science Behind Whole30 Testimonials Plan & Prepare Timeline Food Freedom
Plant-Based Whole30 About the Program Program Rules Science Behind Whole30 Testimonials Plan & Prepare Timeline Food Freedom
Recipes Breakfast Entrées Appetizers Dips, Sauces, and Dressings Drinks and Beverages Plant-Based All Recipes
Whole30 Approved Products Meal Delivery Whole30 Meal Plan Whole30 Approved Partner Application Prospective Partner Info Made By Whole30 meals
Resources Articles Books Downloadables Videos Shop FAQs Meal Planning Can I Have? Guide All Resources
Partners Licensing Whole30 Approved Product Whole30 Approved Menu Animal Welfare Guidelines Inquire about Partnerships
Made By Whole30 meals Contact Us

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