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The Whole30® Program
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    • The Whole30® Program Original Whole30

      About the Program

      Overview
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      • Program Rules Icon Image Program Rules Your guide to elimination and reintroduction
      • Plan & Prepare Icon Image Plan & Prepare 5 steps to get ready for the Whole30
      • Science Behind Icon Image Science Behind How and why the Whole30 works
      • Timeline Icon Image Timeline What to expect week by week
      • Testimonials Icon Image Testimonials Whole30 success stories to inspire you
      • Can I Have? Guide Icon Image Can I Have? Guide Compatibility questions answered
      • Reintroduction Icon Image Reintroduction Reintroduction is the key to your food freedom
      • Food Freedom Icon Image Food Freedom Your 3-part plan for life after the Whole30
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    • The Whole30® Program Plant-Based Whole30

      About the Program

      Overview
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      • Program Rules Icon Image Program Rules Your guide to elimination and reintroduction
      • Plan & Prepare Icon Image Plan & Prepare 5 steps to get ready for the Plant-Based Whole30
      • Science Behind Icon Image Science Behind How and why the Plant-Based Whole30 works
      • Timeline Icon Image Timeline What to expect week by week
      • Testimonials Icon Image Testimonials Plant-Based Whole30 success stories to inspire you
      • Can I Have? Guide Icon Image Can I Have? Guide Compatibility questions answered
      • Reintroduction Icon Image Reintroduction Your keys to a successful Whole30 reintroduction
      • Food Freedom Icon Image Food Freedom Your 3-part plan for life after Plant-Based Whole30
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    • Recipes

      All Recipes
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      • Breakfast Icon Image Breakfast Start your morning with simple, nourishing recipes
      • Entrées Icon Image Entrées Hearty, flavorful meals for any time of day
      • Appetizers Icon Image Appetizers Easy starters perfect for sharing or snacking
      • Dips, Sauces, and Dressings Icon Image Dips, Sauces, and Dressings Bold flavors to elevate every Whole30 meal
      • Drinks and Beverages Icon Image Drinks and Beverages Refreshing, compatible drinks for any occasion
      • Plant-Based Icon Image Plant-Based Delicious plant-powered meals for your Whole30 journey
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    • Whole30 Approved

      Approved Products
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      • Approved Products & Services Icon Image Approved Products & Services Skip the label reading when you see our logo
      • Approved Beverage Partners Icon Image Approved Beverage Partners Clean, refreshing drinks that meet Whole30 standards.
      • Approved Meal Delivery Icon Image Approved Meal Delivery From our partners to your doorstep
      • Whole30 Meal Plan Icon Image Whole30 Meal Plan Whole30 meal planning solutions
      • Whole30 Approved Application Icon Image Whole30 Approved Application Become an Approved partner
      • Prospective Partner Info Icon Image Prospective Partner Info Details about our Whole30 Approved® licensing program
      • Made By Whole30 Meals Icon Image Made By Whole30 Meals Your Whole30 meals—delivered
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  • Resources arrow
    • Resources

      Overview
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      • Articles Icon Image Articles Guidance, resources, and more
      • Downloadables Icon Image Downloadables Helpful resources are a click away
      • FAQs Icon Image FAQs Answers to your Whole30 questions
      • Weight Loss Hub Icon Image Weight Loss Hub Guidance for healthy, sustainable Whole30 weight loss
      • Videos Icon Image Videos More tips and Whole30 insights
      • Meal Planning Icon Image Meal Planning Tips to make eating Whole30 easy
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    • Shop

      Get Started
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      • Community Cohort Icon Image Community Cohort Our private group only opens twice a year
      • Books Icon Image Books Books, cookbooks, and journals
      • Made By Whole30 Meals Icon Image Made By Whole30 Meals Let Whole30 cook for you
      • Whole30 Foundations Icon Image Whole30 Foundations A daily video course through every phase
      • Daily Texts Icon Image Daily Texts Daily motivation from Melissa Urban
      • Daily Harvest Icon Image Daily Harvest Whole30 smoothies delivered
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  • searchSearch Whole30
Do the Whole30
program rules

Don’t go it alone!

Who better to lead you through planning and prep, elimination, and reintroduction than Whole30 co-founder and CEO Melissa Urban?

Programs Available
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Whole30 support at every level

The Whole30 can change your life, but we know it’s hard. Let us fast-track your Whole30 success. We’ll help you plan and prepare; guide you day-by-day through every phase of the program; offer accountability and expert advice; and and send you a daily dose of motivation.

Whole30 Community Cohort

Whole30 Community Cohort

The Whole30 Community Cohort provides seven weeks of expert guidance, exclusive content, and daily support from Melissa Urban and Whole30 HQ to help navigate your program from start to finish.

Learn More
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Whole30 Foundations

Whole30 Foundations

A self-paced video course with 50 videos from Melissa Urban, resources, daily check-ins, all designed to guide and support you from elimination to reintroduction.

Learn More
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The Essential WHOLE30

Daily Texts from Melissa Urban

Stay motivated and on track with Whole30 Daily Texts—your morning and evening dose of encouragement, delivered straight to your phone.

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Community Cohort Success Stories

Hear directly from past Whole30 Cohort members as they share how the experience provided the support they needed and drastically transformed their health journeys. Find inspiration to take your first step into a new community, where real connections and shared experiences have transformed lives—just like their.

Cindy K.

Cindy K.’s Community Cohort Story

Cindy K. thought insulin was in her future, until the Whole30 changed her path. With the support of the Whole30 Community Cohort, she improved her health and amazed her doctor.

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Krystle T. is a firefighter in British Columbia, Canada.

Krystle T.’s Community Cohort Story

Krystle T. is a seasoned Whole30 alumni, but the Whole30 Community Cohort brought excitement, motivation, and a sustainable Food Freedom plan.

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Adrien W. at the beach.

Adrien W.’s Community Cohort Story

Adrien W. had done the Whole30 before, but the support, camaraderie, and accountability of the Cohort helped her nail reintroduction, and find lasting success.

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Kelly S

Kelly S.’s Community Cohort Story

Kelly’s doctor wanted to put her on a statin. Her fellow Cohort members supported Whole30 efforts and kept her accountable—and her cholesterol decreased by 30 points.

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Carrie K

Carrie K.’s Community Cohort Story

Carrie K. is an adventurer, and a Whole30 alumni. The Community Cohort made a radical difference in her second Whole30 results.

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David C

David C.’s Community Cohort Story

David C. has been a Whole30’er for over 10 years. His recent Cohort experience still brought him powerful results, spilling over into every area of his life.

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Our private app and community, for the most support

Our Cohort opens twice a year—don’t miss out

Maximize your Whole30 success with our most-supported offering. The Whole30 Community Cohort is led by co-founder Melissa Urban and the Whole30 HQ team, in a private community. Start each day with advice, tips, and strategies specific to that day, delivered via our video course and included with the Cohort experience. Get daily check-ins and chats, personalized guidance, exclusive resources, and weekly live Ask Me Anything sessions with MU. This seven-week experience offers accountability, motivation, structure, and real-time support. Don’t wait! Early-bird pricing ends December 15.

Join the January Cohort
Whole30 Foundations Course
Structure, support, and flexibility—on your schedule

Expert Whole30 guidance at your own pace

Sign up for Whole30 Foundations—a self-paced course designed to provide step-by-step guidance, daily motivation, and built-in accountability from planning to reintroduction. Foundations includes in-depth daily videos from Melissa Urban, recipes and articles, guided reflections, and exclusive worksheets. Choose the start date that works for you, and receive the tools and support you need to complete your program with confidence.

Take our Whole30 Foundations Course
Elevate your Whole30 journey with Daily Texts from MU
Built-in accountability, every morning and night

Daily motivation and support with texts from MU

Stay motivated throughout your Whole30 with our daily texts. Choose your own start date, and you’ll receive 38 days of twice-daily texts directly from Melissa Urban. With messages guiding you from Whole30 prep to reintroduction, you’ll have timely motivations, habit-changing tips, and mindset shifts to help you through the most challenging moments. You’ll receive daily check-ins to track your progress, making messages an easy way to stay committed and connected during your Whole30.

Sign up for daily texts
Made by Whole30 meals Made by Whole30 meals

Choose your level of support

Community Cohort

$400 for a 7-week period
  • Seven weeks of exclusive content and community support from planning and preparation to elimination and reintroduction.
  • Includes full access to the Whole30 Foundations course for added structure, guidance, and support throughout your program.
  • Take the cohort on the go—stay connected with your Whole30 resources and community through our easy-to-use mobile app.
  • Access to a private online Whole30 community, moderated directly by Melissa Urban and the Whole30 HQ team.
  • Daily video messages created specifically for your Cohort, offering motivation and guidance.
  • Weekly AMA (Ask-Me-Anything) sessions with Melissa Urban and Whole30 HQ, for personalized advice and support.
Save your seat in January

Whole30 Foundations

$300 for a 7-week period
  • Sign up and start anytime—you choose Day 1 of your Whole30. (The earliest start date is May 1.)
  • 50 video messages from Melissa Urban, offering motivation and guidance.
  • Essential resources to help guide you through every phase of the program.
  • Self-paced course that’s flexible, and keeps you motivated and supported.
  • Twice-daily check-ins to track your progress and keep you accountable.
  • Take the course on the go—stay connected to your Whole30 resources through our easy-to-use mobile app.
Join Whole30 Foundations

Daily Texts from Melissa

$40 US for a 7-week period
  • Sign up and start anytime—you choose Day 1 of your Whole30
  • Receive 38 days of messages from Melissa Urban, guiding you from Whole30 preparation through seven days of reintroduction.
  • Twice-daily messages (AM/PM) to support habit change and help improve your mindset.
  • Guidance and motivation from Melissa during the most challenging parts of your Whole30.
  • Daily check-ins to track your progress and keep you accountable.
Get Whole30 texts Get Plant-Based Whole30 texts

Frequently Asked Questions about Whole30 Digital Products

If you purchased the Bundle of the Community Cohort and Daily Texts, your Day One start date will automatically start Day One of the Community Cohort. If you only purchase the Daily Texts you can select your start date yourself.

There are set dates for the Community Cohort and during those set dates are when you can participate in the experience. To find when the next cohort is, visit shop.whole30.com.

No special technology is needed! All you need is a working phone, laptop, or tablet to access the Cohort. You can also download the mobile app to take the Cohort with you on the go.

If you need assistance with the Community Cohort program or SMS functionality, please click this link to reach out to our support team for help.

Yes we do offer a Plant-Based Whole30 Community Cohort! To learn more about the cohort click here.

You can cancel your purchase anytime before the Cohort begins for a full refund. After the Cohort begins, refunds are available up until Day Six of the Cohort.

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Add your name to the list to learn about the next Community Cohort

Complete the form below to request to be notified of the next Whole30 Community Cohort. You’ll receive a heads up in your inbox and first access to join the cohort.

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Original Whole30 About the Program Program Rules Science Behind Whole30 Testimonials Plan & Prepare Timeline Food Freedom
Plant-Based Whole30 About the Program Program Rules Science Behind Whole30 Testimonials Plan & Prepare Timeline Food Freedom
Recipes Breakfast Entrées Appetizers Dips, Sauces, and Dressings Drinks and Beverages Plant-Based All Recipes
Whole30 Approved Products Meal Delivery Whole30 Meal Plan Whole30 Approved Partner Application Prospective Partner Info Made By Whole30 meals
Resources Articles Books Downloadables Videos Shop FAQs Meal Planning Can I Have? Guide All Resources
Partners Licensing Whole30 Approved Product Whole30 Approved Menu Animal Welfare Guidelines Inquire about Partnerships
Made By Whole30 meals Contact Us

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