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The Whole30® Program
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    • The Whole30® Program Original Whole30

      About the Program

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      • Program Rules Icon Image Program Rules Your guide to elimination and reintroduction
      • Plan & Prepare Icon Image Plan & Prepare 5 steps to get ready for the Whole30
      • Science Behind Icon Image Science Behind How and why the Whole30 works
      • Timeline Icon Image Timeline What to expect week by week
      • Testimonials Icon Image Testimonials Whole30 success stories to inspire you
      • Can I Have? Guide Icon Image Can I Have? Guide Compatibility questions answered
      • Reintroduction Icon Image Reintroduction Reintroduction is the key to your food freedom
      • Food Freedom Icon Image Food Freedom Your 3-part plan for life after the Whole30
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    • The Whole30® Program Plant-Based Whole30

      About the Program

      Overview
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      • Program Rules Icon Image Program Rules Your guide to elimination and reintroduction
      • Plan & Prepare Icon Image Plan & Prepare 5 steps to get ready for the Plant-Based Whole30
      • Science Behind Icon Image Science Behind How and why the Plant-Based Whole30 works
      • Timeline Icon Image Timeline What to expect week by week
      • Testimonials Icon Image Testimonials Plant-Based Whole30 success stories to inspire you
      • Can I Have? Guide Icon Image Can I Have? Guide Compatibility questions answered
      • Reintroduction Icon Image Reintroduction Your keys to a successful Whole30 reintroduction
      • Food Freedom Icon Image Food Freedom Your 3-part plan for life after Plant-Based Whole30
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    • Recipes

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      • Breakfast Icon Image Breakfast
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      • Plant-Based Icon Image Plant-Based
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    • Whole30 Approved

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      • Approved Products & Services Icon Image Approved Products & Services Skip the label reading when you see our logo
      • Approved Meal Delivery Icon Image Approved Meal Delivery From our partners to your doorstep
      • Whole30 Meal Plan Icon Image Whole30 Meal Plan Whole30 meal planning solutions
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    • Resources

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      • Articles Icon Image Articles Guidance, resources, and more
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      • Whole30 Digital Products Icon Image Whole30 Digital Products Support at every level and phase
      • FAQs Icon Image FAQs Answers to your Whole30 questions
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      • Made By Whole30 Meals Icon Image Made By Whole30 Meals Let Whole30 cook for you
      • Whole30 Foundations Icon Image Whole30 Foundations Guided Whole30 course, your way
      • Cohort Icon Image Cohort Do the Whole30 with a private group
      • Daily Messages Icon Image Daily Messages Daily motivation from Melissa Urban
      • Daily Harvest Icon Image Daily Harvest Plant-Based Whole30 meals delivered
      • Books Icon Image Books Books, cookbooks, and journals
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Do the Whole30do whole30
program rules

You don’t have to go it alone!

Explore community cohorts, daily messages, and other tools to empower your next Whole30 journey. They’re designed for first-timers and seasoned participants alike.

Programs Available
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Whole30 Digital Products

Stay connected and supported with Whole30’s Digital Products. Community cohorts and daily messages help guide you every step of the way.

Whole30 Community Cohort

Whole30 Community Cohort

The Whole30 Community Cohort provides seven weeks of expert guidance, exclusive content, and daily support from Melissa Urban and Whole30 HQ to help navigate your program from start to finish.

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Whole30 Foundations

Whole30 Foundations

A self-paced video course with 50 videos from Melissa Urban, resources, daily check-ins, all designed to guide and support you from elimination to reintroduction.

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The Essential WHOLE30

Daily Messages from Melissa Urban

Stay motivated and on track with Whole30 Daily Messages—your daily dose of encouragement, delivered straight to your phone.

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Community Cohort Success Stories

Hear directly from past Whole30 Cohort members as they share how the experience provided the support they needed and drastically transformed their health journeys. Find inspiration to take your first step into a new community, where real connections and shared experiences have transformed lives—just like their.

Cindy K.

Cindy K.’s Community Cohort Story

Cindy K. thought insulin was in her future, until the Whole30 changed her path. With the support of the Whole30 Community Cohort, she improved her health and amazed her doctor.

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Kelly S

Kelly S.’s Community Cohort Story

With the help of the Whole30 Community Cohort, Kelly S. found success on the Plant-Based Whole30. See how it helped to radically transform her health.

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Carrie K

Carrie K.’s Community Cohort Story

Carrie K. is an adventurer. See how the Whole30 and Community Cohort have helped prepare her for the adventure of a lifetime—her road to 100.

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David C

David C.’s Community Cohort Story

David C. has returned to Whole30 time and time again, using the program to reset his habits and stay on track with his health goals. For him, it’s become a path toward long-term wellness—one step at a time.

Read More
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Community, education, and connection—All in one place

Transform Your Whole30 Experience with the Community Cohort

Ready to take on the Whole30 but need extra support? The Whole30 Community Cohort is designed to guide you through every step of the program with the help of co-founder Melissa Urban, the Whole30 HQ team, and a private community of participants just like you. With personalized guidance, exclusive content, and live AMA sessions, this seven-week experience offers everything you need to stay accountable and succeed. If you’re looking for structure, encouragement, and real-time support, the Whole30 Community Cohort is your next step.

Learn more about the Community Cohort
Whole30 Foundations Course
Structure, support, and flexibility—on your schedule

Navigate your Whole30 with expert guidance at your own pace

Sign up for Whole30 Foundations—a self-paced course designed to provide step-by-step guidance, daily motivation, and built-in accountability from planning to reintroduction. Daily video messages from Melissa Urban, structured check-ins, and essential Whole30 resources ensure you’ll have everything you need for a successful Whole30. Choose the start date that works for you, and receive the tools and support you need to complete your program with confidence.

Sign up for the Whole30 Foundations Course
Elevate your Whole30 journey with Daily Texts from MU
Guidance, motivation, and daily support by your side

Elevate your Whole30 journey with Daily Messages from MU

Stay motivated throughout your Whole30 with Daily Messages. You choose your own start date and you’ll receive 38 days of twice-daily messages directly from Melissa Urban. With messages guiding you from Whole30 prep to reintroduction, you’ll have timely motivations, habit-changing tips, and mindset shifts to help you through the most challenging moments. You’ll receive daily check-ins to track your progress, making messages an easy way to stay committed and connected during your Whole30.

Sign up for Daily messages
Made by Whole30 meals Made by Whole30 meals

Pick the right digital product for you

Daily Messages from Melissa

$40.00 US for a 7-week period
  • Sign up and start anytime—you choose Day 1 of your Whole30
  • Receive 38 days of messages from Melissa Urban, guiding you from Whole30 preparation through seven days of reintroduction.
  • Twice-daily messages (AM/PM) to support habit change and help improve your mindset.
  • Guidance and motivation from Melissa during the most challenging parts of your Whole30.
  • Daily check-ins to track your progress and keep you accountable.
Buy Now

Whole30 Foundations Course

$200.00 US for a 7-week period
  • Sign up and start anytime—you choose Day 1 of your Whole30. (The earliest start date is May 1.)
  • 50 video messages from Melissa Urban, offering motivation and guidance.
  • Essential resources to help guide you through every phase of the program.
  • Self-paced course that’s flexible, and keeps you motivated and supported.
  • Twice-daily check-ins to track your progress and keep you accountable.
  • Take the course on the go—stay connected to your Whole30 resources through our easy-to-use mobile app.
Buy Now

Frequently Asked Questions about Whole30 Digital Products

If you purchased the Bundle of the Community Cohort and Daily Texts, your Day One start date will automatically start Day One of the Community Cohort. If you only purchase the Daily Texts you can select your start date yourself.

There are set dates for the Community Cohort and during those set dates are when you can participate in the experience. To find when the next cohort is, visit shop.whole30.com.

No special technology is needed! All you need is a working phone, laptop, or tablet to access the Cohort. You can also download the mobile app to take the Cohort with you on the go.

If you need assistance with the Community Cohort program or SMS functionality, please click this link to reach out to our support team for help.

Yes we do offer a Plant-Based Whole30 Community Cohort! To learn more about the cohort click here.

You can cancel your purchase anytime before the Cohort begins for a full refund. After the Cohort begins, refunds are available up until Day Six of the Cohort.

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Add your name to the list to learn about the next Community Cohort

Complete the form below to request to be notified of the next Whole30 Community Cohort. You’ll receive a heads up in your inbox and first access to join the cohort.

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Original Whole30 About the Program Program Rules Science Behind Whole30 Testimonials Plan & Prepare Timeline Food Freedom
Plant-Based Whole30 About the Program Program Rules Science Behind Whole30 Testimonials Plan & Prepare Timeline Food Freedom
Recipes Breakfast Entrées Appetizers Dips, Sauces, and Dressings Drinks and Beverages Plant-Based All Recipes
Whole30 Approved Products Meal Delivery Whole30 Meal Plan Whole30 Approved Partner Application Prospective Partner Info Made By Whole30 meals
Resources Articles Books Downloadables Videos Shop FAQs Meal Planning Can I Have? Guide All Resources
Partners Licensing Whole30 Approved Product Whole30 Approved Menu Animal Welfare Guidelines Inquire about Partnerships
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