
Melissa Urban
Melissa Urban is an 8x New York Times bestselling author (including the instant bestseller, The New Whole30) who specializes in helping people establish healthy boundaries and successfully navigate habit change. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, The Today Show, and Good Morning America, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. She lives in Salt Lake City, UT with her husband, son, and two rescue doodles.
By Author
Articles/Recipes

August 8, 2014, 11:00 am
- Testimonials
How the Whole30 Helped Heal My Unhealthy Relationship
Today’s guest post is from Karen Simpson, a holistic health coach Karen’s Story When Jay and I met almost two years ago, we fell...

- Entrée
Even More Whole30-Friendly Recipes
One of the most important steps in ensuring Whole30 success is planning your meals—so you’re not tempted to call the pizza delivery guy after a long, hard day at the office.

July 17, 2014, 3:39 pm
- Diet and Nutrition
New Whole30® Program Rules
We have one big announcement today. We could give you the whole backstory, or we could just cut to the chase and tell you...

July 7, 2014, 10:00 am
- Testimonials
Whole30 Success Story: Jenna and von Willebrand’s Disease
While so much of the mainstream media coverage of the Whole30 is focused on the weight loss benefits of the program, stories like this are...

- Entrée
- Events and Holidays
A Whole30® Fourth of July
U.S.

June 2, 2014, 10:00 am
- Dear Melissa
- Special Populations
Dear Melissa: The Whole30 and Eating Disorders
Welcome to Dear Melissa, where I answer your questions about the Whole30 and Food Freedom. Today, we’re talking about a serious subject: whether the...

May 19, 2014, 10:00 am
- Dear Melissa
Dear Melissa, How Do You Eat? (Part 3)
Welcome to Dear Melissa, where I answer your questions about transitioning into or completing a Whole30, successfully sticking to your new Food Freedom habits, and figuring out...

May 12, 2014, 10:00 am
- Dear Melissa
Dear Melissa, How Do You Eat? (Part 1)
This is probably the question we get the most often—but how do you eat? You ask us in seminars, reporters ask us during interviews,...

- Dips, Sauces and Dressings
- Recipes
The Best Mayo You’ve Ever Made
By Melissa Urban, who always hated mayo until she started making it herself I was talking to a Whole30'er the other day who mentioned she had never made homemade mayo.

April 14, 2014, 10:00 am
- Mindset
Waiting for the Second Marshmallow: How to Boost Your Willpower
Today's STM entry comes from us - more accurately, from Dallas' recent obsession with our Whole30 approved cranberry sauce from the Thanksgiving STM series....

March 31, 2014, 10:00 am
- Dear Melissa
Dear Melissa: Get Me Back on the (Whole30) Road
Welcome to Dear Melissa, where I answer your questions about transitioning into or completing a Whole30, successfully sticking to your new Food Freedom habits, and figuring out...

March 4, 2014, 1:00 pm
- Testimonials
Whole30 Success Story: An Update from Captain Tom
A guest post by Tom Urban (“Captain Tom”) – otherwise known as Melissa Urban’s dad. From Captain Tom On February 20th, 2010, Melissa wished...

February 17, 2014, 11:00 am
- Kids and Family
A is for Awareness: Helping Your Kids Connect Food and Behavior
As outlined in It Starts With Food, the Whole30 has two parts: elimination and reintroduction. First, you completely eliminate potentially problematic foods for a...

February 14, 2014, 11:00 am
- Testimonials
Whole30 Success Story: Pastor Frank
In early January 2014, we came across a photo on Instagram posted by Sarah-Marie. There is little we love more than someone turning their...

January 30, 2014, 11:00 am
- Dear Melissa
- Mindset
Dear Melissa: Can You Do the Whole30 Forever?
Welcome to Dear Melissa, where Whole30 co-founder and CEO Melissa Urban addresses your questions and concerns about transitioning into or completing a Whole30, successfully...

January 20, 2014, 11:00 am
- Mindset
- Tracking Success
- Troubleshooting
How To Do The Perfect* Whole30
*The answer is, it doesn’t exist. Read on, please. The Whole30 is in full swing, with thousands of you in the middle of your...

January 13, 2014, 11:00 am
- Troubleshooting
Do you REALLY want to quit the Whole30®?
Did you know that Days 10-11 are when you are most likely to throw in the towel on your Whole30® program? It’s true—we’ve compiled...

January 8, 2014, 11:00 am
- Testimonials
Emilie and Shayna Do the Whole30® (While Living In a Camper)
Nearly a year ago, Emilie and her friend Shayna left their homes in San Diego and set out on a year-long road-trip documentary project in...