There is no such thing as the perfect Whole30.  We know that, and we hope you know that too. (If you’ve been trying to do the perfect Whole30, pause on this article and read the link in the first sentence. We’ll wait.) We encourage you to follow the program 100%, no slips, no cheats, and no excuses.* We’re known for being sticklers on this. But sometimes, there’s so much focus put on getting it “right” that the line between official program and our general recommendations get a bit blurry.

In this post, we’ll address the most commonly confused rules and recommendations related to the Whole30 program, so you’ll know exactly what to focus on with 100% dedication, and where you’ll need to use your own best judgment.

*Want to know more about our program? Check out our flagship book. The Whole30: The 30-Day Guide to Total Health and Food Freedom.

The Rules

These are the parts of the Whole30 program that apply to every participant, always.* These rules are your port in the storm, and the place to turn to when what you see on Pinterest or hear from your fitness trainer leaves you feeling confused.

Basic program guidelines

Our Whole30 Program Rules are always your best source for what is (and isn’t) allowed on the Whole30.  These rules are written in stone, and non-negotiable.* Yes, all of them.  They are the pillars of the Whole30 program, specifically designed to help you achieve the life-changing results you’ve been reading about.  Yes, we know that sometimes they seem really, really specific. But trust us: the specificity of the program is what makes it so effective.

  • No added sugar or artificial sweeteners
  • No alcohol
  • No grains
  • No legumes
  • No dairy

See the official rules for a more detailed explanation of the foods and beverages that fall under each category, and any exceptions we might make.

*Unless your health care provider tells you otherwise. Your provider’s instructions always trump Whole30 rules, and we encourage you to speak with him or her before taking on our healthy lifestyle program.

No recreating baked goods, junk foods, or treats

We’ve discussed this extensively in It Starts With Food, on the website, and in a special chapter in our new book, The Whole30. While this rule isn’t as black-and-white as the other foods we list as off-limits (see the “a little of both” section for more details), there are some items we specifically call out as off-limits, whether you think you have an issue with these foods or not.

  • Bread-like products:  bread, tortillas, biscuits, pizza crust, crepes, etc. made from alternative flours
  • Breakfast treats: pancakes, muffins, bagels, waffles, cereal
  • Baked treats: cake, cupcakes, cookies, brownies
  • Junk foods: deep fried or commercially prepared potato chips or French fries, ice cream
  • And this one recipe where eggs, date paste, and coconut milk are combined with prayers to create a thick, creamy concoction that can once again transform your undrinkable black coffee into sweet, dreamy caffeine.

Stay off the scale (and no measurements, either)

One of the most unexpected (and often the most challenging) rules of our program asks to you stay off the scale for the full 30 days. Completely off. As in, don’t weigh yourself, or take measurements during your program.  This is not a suggestion, this is one of the official Whole30 program rules.  Why?

Because we know that there’s more to your health than the number registering on the $20 hunk of plastic you bought at the local value store. And because very few people have a healthy relationship with the scale, and we really want to help you redefine your measures for success when it comes to health initiatives. So for 30 days, we want  you to focus on the changes in your health, in your mood, and in your relationship with food rather than how much you weigh.

The Whole30 is designed to showcase all of the incredible non-scale victories the next 30+ days can bring into your life. You know the fastest way to short-circuit all of those I’m-doing-it, proud-of-myself, this-is-really-working feelings? Getting on the scale. That number has the power to rob you of the real progress you’ve been making, do a number on your self-esteem, and generally steal your joy. So trust us on this one… leave that evil plastic overlord out of your life for the next 30 days. We’d be shocked if your self-confidence, mental health, and happiness didn’t dramatically improve as a result.

The Recommendations

The following are not official rules of the Whole30 program. If you snack, buy non-organic eggs, or eat six servings of fruit in a day, that has no bearing on whether you are still staying true to the Whole30. We make these recommendations because we believe they will maximize your results with the program. These practices are the most likely to lead to greater health, an improved relationship with food, and overall awesomeness.

In summary, you are free to eat seven meals a day of Rx Bars and sugar-free bacon with a side of non-organic blueberry/strawberry/banana smoothie and you’d still be doing the Whole30 with 100% compliance. However, we would not recommend this.

Meal template

Our free meal template details our recommendation for building your Whole30 plate, especially when you’re new to the program and your natural regulatory signals (hungry/full) haven’t kicked in yet.  We make sure you get enough protein, fat, and veggies while still giving you some flexibility to accommodate those days when you’re not so hungry (or eating All the Things). However, your plate doesn’t have to look like our template, and for many who need to eat way more (professional athletes) or way less (smaller kiddos), remember that as long as the ingredients in your meal are 100% compatible, then it’s a Whole30 meal.

No snacking

As we explain in detail in It Starts With Food, eating three meals each day with minimal snacking (except pre- and post-workout meals) helps to keep your hormones in a healthy rhythm and teaches you to focus on eating mindfully. However, it’s really okay if you find you have to eat between meals.  For folks who are used to eating six small meals, it might take some time to get used to eating just three big ones. For those who work really long days, you might find that four meals or three meals and a snack are in order. For kids and pregnant/nursing mothers, this recommendation goes right out the window; snack away (just make sure you’re leaving about 3 hours between eating sessions, and not grazing all day). Sometimes, for no apparent reason, you just need a little something to get you through, and that’s okay too.  The success of your Whole30 likely isn’t riding on whether or not you have a mini-meal a few afternoons.

Fruit intake

Our meal template recommends around two servings of fruit per day, eaten with your meals (and not on their own as “dessert” or a snack). However, that’s just a starting point, not a hard and fast mandate. We’re really not concerned with the amount of sugar in whole foods, in the context of a Whole30 diet. It also makes sense to eat more fruit in summer, and less in winter, so your intake in August may look like five servings a day, and just one or two in January. However, if eating fruit awakens your Sugar Dragon or you find yourself using it to satisfy an old sugar craving, we encourage you to take a good, hard look at when, how often, and why you are incorporating fruit (especially dried fruit) into your Whole30.

Dried fruit and nut bars

There are a few commercially available dried-fruit-and-nut bars compatible with our Whole30 rules. In the U.S., we’ve got 4 flavors of RxBars and 11 flavors of Larabars; in the U.K. you’ve got a half-dozen or so Nak’d bars that fit the bill. There are also a number of recipes for homemade no-sugar-added “energy bars” (like these from Stupid Easy Paleo). Every time we talk about these fruit-and-nut bars, we say the same thing: “They’re on-the-go emergency food, perfect for long hikes, business travel, or unexpected late nights at the office.” We caution you not to use these as-close-to-candy-as-you-can-get convenience foods in place of real food, but that’s just a very strong recommendation. Overuse these or lean on them too hard when you’re craving sweets and you’ll find yourself on Day 31 with the same roaring Sugar Dragon that led you to us in the first place… but that’s your business. As long as the ingredients are all compatible, you’re still 100% doing the Whole30, no matter how you choose to use these in your program.

Organic and grass-fed

No, you don’t have to buy almonds shelled by Spanish virgins and roasted in unicorn fat to be Whole30 compatible. As we discussed in great detail in It Starts With Food , we think that naturally raised and fed animal proteins, organic or pesticide/herbicide-free produce, and organic pantry staples (all locally sourced, where available) are the best choices you can make for your health, the health of the animal, and the health of our planet. However, we understand that those choices are not within everyone’s current financial capacity or geographic availability. Use your grocery dollars as wisely as you can, and make the best choices within your context, knowing that labels like “grass-fed” or “organic” are never part of the Whole30 rules.

Homemade everything

When we created the Whole30 program back in 2009, it was incredibly difficult to find compatible products like almond milk, salad dressing, and mayonnaise, even in health food stores. But now, alternative eating styles (and the products to suit them) are becoming more prevalent, and products that were once only available locally are available nation (or world) wide.  If the ingredients on your favorite pre-prepared almond milk/ketchup/mayonnaise are in line with the Whole30 guidelines, then feel free to enjoy. That’s what our Whole30 Approved program is all about! However, if you can’t find these products (or can’t afford their often hefty price tag), feel free to make your own condiments or pantry staples using any number of recipes you can find online. (Here, we’ll get you started.)


We’ve covered this ground before, but it bears repeating.  There is no official Whole30 ban on smoothies. This is just a recommendation, based on the science and our experience. We outline all of this in It Starts With Food, but we’re happy to go over it again real quick. First, we would much rather see you eat a meal you have to chew instead of drinking your calories, because satiety. Smoothies are usually super heavy on the fruit, which means you’re ingesting way more sugar than you would if you just ate the fruit in its whole form. Also, smoothies don’t usually contain protein, so you’re missing out on both satiety and complete protein, which is really hard to make up in just your two other meals. Plus drinking a huge whackload of fruit first thing in the morning can set you up for more volatile energy, hunger, and cravings throughout your day. But no, we’re not going to kick you out of the Whole30 for having a smoothie. Just maybe have some eggs with it, okay?

A Little of Both

This is the place where the rules and the recommendations overlap, and a little of each apply. Yes, we’re talking about pancakes again.

No recreating baked goods, junk foods, or treats

The recreation of baked goods, desserts, and treats using technically compatible ingredients is one of the most important rules when it comes to your Whole30 success. It’s also the only rule that has some grey area, where we’ll ask you to shoulder some of the responsibility for making choices that align with the experience you want to have in your Whole30 journey. While we do call out specific foods like pancakes or tortilla chips in the program rules (and these exclusions apply to everyone), there may be other foods not specifically mentioned (like dried fruit and nut bars) that are not a good fit for the goals YOU want to achieve.

Think critically about whether the food choices you are making during your Whole30 fit the spirit and intention of the program, not just the technicality of the rules. Is this food going to trigger unhealthy behaviors or cravings for you? Are you using it to prop up sugar cravings, or to fill the urge to snack mindlessly? Is it going to leave you with the same habits you were hoping to shake going into the program? rule of thumb we like to use: when in doubt, leave it out. It’s only 30 days.

Limit Vegetable Oils

In Chapter 9 of It Starts With Food, we discuss all the reasons that seed (vegetable) oils like soybean, peanut, canola, corn, or grapeseed violate our Good Food standards and would be best kept off your everyday plate. However, if we eliminated all vegetable oils from the Whole30 program, you’d never be able to dine outside of your own home! All restaurants use some form of vegetable oil in their cooking. A ban on all oils would mean you could never have a business lunch, grab a compatible burger at the airport, or enjoy a date night at your favorite bistro. And that would make the Whole30 plain old impossible for most of you.

So, we ban the seed oils specifically off-limits according to the Whole30 “no grains, no legumes” rules (corn oil, rice bran oil, soybean oil, and peanut oil), and encourage you to limit your use of the others (like safflower, sunflower, canola, grapeseed, or sesame) at home, while not specifically excluding them on the program. That means don’t use canola as your primary cooking fat in your own kitchen; there are much healthier choices outlined in our shopping list. But don’t stress about using high-oleic safflower or sunflower oil in your homemade mayo, or eating eggs fried in canola while out to brunch with your friends. See our Guide to Dining Out for more details on how to navigate your way around a restaurant menu (and their cooking oils).


The Whole30 program guidelines are very clear:  Any off-plan choices during your Whole30 calls for a restart. We’ve even clarified the subject in greater detail for you, giving you several things to consider when determining if a restart is necessary. But we still get the question every day from folks who missed an ingredient on a label, made an off-plan choice, stepped on the scale, or made yourself some pancakes/cookies/muffins/pudding. So do you have to start over? We’d want you to, yes.

The Whole30 isn’t just a 30-day plan we aimlessly created–its a structured elimination and reintroduction protocol, and it is strict for a reason. It often takes at least 30 days of consistently eliminating potentially inflammatory or irritating foods to understand if they’re causing symptoms. This isn’t us trying to make it hard on you, it’s designed to provide you with the information you’re looking for. And that takes 30 days of consistent elimination.

We understand that no one’s Whole30 is perfect, but we really want you to have 30 full days, start to finish, with 100% compliance to the rules, spirit, and intention of the program. Why? Aside from the potential physiological impacts of your off-plan food choice, because you made a commitment to yourself, and breaking the rules sends the message from you to you that you are not important enough to honor that commitment. This message stinks, and will permeate every area of your life, whether you understand that or not.

So, take the time to read that label twice. Ask all the right questions when you go out to eat. Stay off the scale (it’s not worth it), and put away the chia pudding for a month. Give this Whole30 your very best and reap the most reward you possibly can from this month. With few exceptions, you’ll get back as much as you put into it. And if you really don’t want to start over, you don’t have to, because you’re a grown-up and we can’t actually tell you what to do.

Published by Melissa Urban

Melissa Urban is the co-founder and CEO of the Whole30 program, and a six-time New York Times bestselling author. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, Dr. Oz, and Good Morning America, and ranked #19 on Greatists Top 100 Most Influential People in Health and Fitness in 2018. Melissa has presented more than 150 health and nutrition seminars worldwide, and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship. She lives in Salt Lake City, UT.

Melissa Urban

Co-Founder / CEO

Melissa Urban is the co-founder and CEO of the Whole30 program, and a six-time New York Times bestselling author. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, Dr. Oz, and Good Morning America, and ranked #19 on Greatists Top 100 Most Influential People in Health and Fitness in 2018. Melissa has presented more than 150 health and nutrition seminars worldwide, and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship. She lives in Salt Lake City, UT.