Melissa Urban

Melissa Urban

Melissa Urban is an 8x New York Times bestselling author (including the instant bestseller, The New Whole30) who specializes in helping people establish healthy boundaries and successfully navigate habit change. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, The Today Show, and Good Morning America, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. She lives in Salt Lake City, UT with her husband, son, and two rescue doodles.
By Author

Articles/Recipes


Whole30 Open-Faced Scandinavian Style Breakfast Stacks.
  • Breakfast
Open-Faced Scandinavian-Style Breakfast Stacks
Switch up your Whole30 breakfast routine with these light, but protein-packed, Whole30 Open-Faced Scandinavian-Style Breakfast Stacks from The New Whole30.
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
January 15, 2025, 3:00 pm
  • Dear Melissa
Dear Melissa: A new approach to snacking and MU’s Whole30 snack ideas
Dear Melissa, I haven’t done a Whole30 in a few years, but plan on doing one in the spring. I got The New Whole30...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
January 1, 2025, 8:00 am
  • Dear Melissa
Dear Melissa—How to make your New Year’s resolutions stick
Dear Melissa, I just started the January Whole30 as my New Year’s resolution. I’ve read (and done) everything you’ve written on planning and preparation!...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
December 18, 2024, 3:00 pm
  • Dear Melissa
Dear Melissa: 4 health and wellness trends for 2025 
As the co-founder of Whole30, this program and community have been my career and my passion since 2009. My connections with the media, health...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
December 3, 2024, 10:00 am
  • Dear Melissa
Dear Melissa—Ease your way into a Whole30 with a “soft launch”
Dear Melissa, I’m about to start my first Whole30, and I’m nervous. I’m prepping my pantry, planning my first week of meals, and just...
White Bean Chili Blog Hero
Plant-Based White Bean Chili from The New Whole30
Try this Plant-Based White Bean Chili from The New Whole30 for a hearty, veggie-packed dish that’s easy to make and even better the next day.
Larb-Inspired Butternut Squash Soup Blog Hero
  • Entrée
  • Recipes
  • Soups, Stews and Chilis
Larb-Inspired Butternut Squash Soup from The New Whole30
If you’re craving bold, Southeast Asian flavors in a comforting bowl of soup, this Larb-Inspired Butternut Squash Soup from The New Whole30 will knock it out of the park.
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
October 15, 2024, 10:49 am
  • Dear Melissa
Dear Melissa: Exploring your bio-individuality with the Whole30
Dear Melissa, There are so many devices that we can use to collect health data. Fitness trackers, blood glucose monitors, watches, hydration sensors…are these...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
September 23, 2024, 10:00 am
  • Dear Melissa
  • Troubleshooting
Dear Melissa: Why does Whole30 reintroduction feel so hard?
Dear Melissa,  I know you’re supposed to reintroduce on the Whole30, but I still struggle with this phase. Why does 10 days of reintroduction...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
September 20, 2024, 10:48 am
  • Dear Melissa
Dear Melissa, how to make the perfect Big A** Salad
If you’ve been following me on Instagram, you KNOW I’m a huge fan of the B.A.S. (otherwise known as the Big A** Salad). I...
Dear Melissa and friends header - Melissa Urban with five other people from the photography team, food stylists, and prop stylists for The New Whole30
September 12, 2024, 11:30 am
  • Dear Melissa
A behind the scenes look at The New Whole30 recipes 
Dear Melissa, As an aspiring food and lifestyle photographer, I’m fascinated with the behind-the-scenes of shooting a cookbook. Do they really use hairspray to...
The New Whole30 Bonus Content
September 12, 2024, 3:15 am
  • Whole30
Explore The New Whole30 bonus content
The New Whole30 has been out for just over a month, and your feedback has been incredible! From just the first page of our...
The New Whole30 Guide
September 3, 2024, 3:14 am
  • Whole30
Choose your own adventure: A guide to The New Whole30
I wrote The New Whole30 completely from scratch—which was not what I was originally planning to do. Going into this project, I assumed I’d...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
August 27, 2024, 1:15 pm
  • Dear Melissa
The role of Whole30 convenience products during your program
Dear Melissa, I love seeing so many Whole30 Approved salad dressings, condiments, and bone broths in the grocery store today. It makes meal prep...
Whole30 Curried Pineapple And Pork Fried Rice Blog Hero
  • Entrée
  • Recipes
Curried Pineapple and Pork Fried Cauliflower Rice
If you're craving something quick, filling, and packed with bold flavors, this Curried Pineapple and Pork Fried Cauliflower Rice from The New Whole30 is a win!
Plant-Based Macrobiotic Bowl with Turmeric Ginger Dressing Blog Hero
  • Recipes
Macrobiotic Bowl with Turmeric-Ginger Dressing
This colorful Macrobiotic Bowl with Turmeric Ginger Dressing from The New Whole30 is brimming with incredible textures and flavors!The macrobiotic diet was brought to the United States in the 1950s, but it originated in the practice of Zen Buddhism in Japan.
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
August 13, 2024, 1:24 pm
  • Dear Melissa
Dear Melissa, can you explain the new Pancake Rule?
Dear Melissa, You’ve said there were some updates to the Pancake Rule in The New Whole30. Can you break them down for me? —Love,...
Plant-Based Whole30 Cashew Mango Snack Mix Blog Hero
  • Appetizers and Snacks
  • Recipes
Cashew Mango Snack Mix
An unexpected ingredient takes this Cashew Mango Snack Mix to new heights.
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