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Melissa Urban

Melissa Urban

Melissa Urban is an 8x New York Times bestselling author (including the instant bestseller, The New Whole30) who specializes in helping people establish healthy boundaries and successfully navigate habit change. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, The Today Show, and Good Morning America, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. She lives in Salt Lake City, UT with her husband, son, and two rescue doodles.
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Articles/Recipes


Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
December 3, 2025, 10:00 am
  • Boundaries
  • Dear Melissa
  • Healthy Lifestyle

Dear Melissa: Help me set holiday boundaries

Welcome to Dear Melissa, my Whole30 and food freedom advice column. Today, I'm stretching into my other favorite topic, boundaries. I'll walk you through four...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
December 3, 2025, 9:32 am
  • Dear Melissa

Our top 7 Whole30 pantry essentials

Dear Melissa, my husband and I are starting the Whole30 in a few weeks, and already starting to plan and prepare. We have a...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
November 28, 2025, 4:00 pm
  • Dear Melissa

Dear Melissa: How to do the Whole30 when you’re busy

Dear Melissa, I really want to do the January Whole30, but it’s also a really busy time for me. Transitioning into the new year...
Whole30 holiday salads, soups, sides, and casseroles
November 24, 2025, 10:00 am
  • Meal Planning Support and Prep

Whole30 holiday salads, soups, sides, and casseroles

You may not be doing the Whole30 this holiday season, but our recipes are still a great choice for your table. Every Whole30 salad,...
Whole30 image
  • w30
  • Entrée
  • Events and Holidays
  • Recipes

Roasted Turkey Breast with Chorizo Filling from The Whole30 Friends & Family

This Whole30 Roasted Turkey Breast with Chorizo Filling is one of our favorite recipes from The Whole30 Friends & Family. If turkey breast has ever struck you as bland or boring, this recipe will change your mind.
What is food noise? An exploration of food noise, cravings, and obesity
November 6, 2025, 2:44 pm
  • Whole30

What is food noise? An exploration of food noise, cravings, and obesity

By Melissa Urban, Whole30 co-founder and CEO. Reviewed by Summer Kessel, RD Every few months, I buy a bag of mini-peanut butter cups. They...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
November 5, 2025, 11:31 am
  • Dear Melissa
  • Food Freedom
  • Troubleshooting Your Food Freedom

Dear Melissa: How to say no without hurting your host’s feelings

Welcome to Dear Melissa, where I answer your questions about transitioning into or completing a Whole30, successfully sticking to your new Food Freedom habits, and figuring out...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
October 22, 2025, 3:00 pm
  • Dear Melissa

Dear Melissa: 5 food freedom myths—busted

Normally, I start this column with a specific “Dear Melissa” reader question. This one, however, is based on a collective of questions I’ve received...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
September 30, 2025, 9:40 am
  • Dear Melissa
  • Mindset

Dear Melissa: Can you do the Whole30 forever?

Dear Melissa, I have been on the Whole30 program for 60 days! I am sticking to the advice in The New Whole30, and my...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
September 24, 2025, 3:45 pm
  • Dear Melissa

How to reintroduce alcohol on the Whole30

Dear Melissa, I’m heading into my Whole30 reintroduction and have some questions about alcohol. The other categories (grains, dairy, legumes) are laid out in...
MU shares blueprints for her favorite Whole30 ingredient meals
August 28, 2025, 12:05 pm
  • Meal Planning Support and Prep

MU shares blueprints for her favorite Whole30 ingredient meals

At the start of a Group Whole30 month—January, May, or September—I spend a lot of time talking about meal planning. These big Whole30 moments...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
August 27, 2025, 5:00 pm
  • Dear Melissa

Dear Melissa: Should I put off doing my Whole30?

Dear Melissa, I have toyed with doing the Whole30 for years, and I’m getting closer. But I still wonder, how much preparation is too...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
July 16, 2025, 4:00 pm
  • Dear Melissa

Dear Melissa: Meat fatigue is real! What to eat if you’re tired of eating meat.

Dear Melissa, I did the Original Whole30 two years ago and had lots of success—more energy, fewer cravings, and I was crushing it in...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
June 11, 2025, 10:00 am
  • Dear Melissa
  • Reintroduction
  • Troubleshooting Your Food Freedom

Dear Melissa: Why can’t I eat what my friends eat?

Today, I’ve recruited the help of Dr. Michael Ruscio to help me explain why those with autoimmune conditions, chronic pain, or chronic infections have a harder...
Whole30 and GLP-1's
June 9, 2025, 7:02 am
  • Diet and Nutrition
  • Whole30

Can I do the Whole30 on a GLP-1?

There has been a rapid rise in awareness and use of GLP-1 medications like Ozempic (semaglutide), Wegovy (semaglutide), Mounjaro (tirzepatide), and Zepbound (tirzepatide). More...
10 meaningful ways to celebrate Day 30.
May 14, 2025, 9:00 am
  • Whole30

10 meaningful ways to celebrate Whole30 Day 30

Welcome to Whole30 Day 30! You did it!! Thirty days of elimination, 30 days of keeping a promise to yourself, 30 days of showing...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
April 28, 2025, 9:00 am
  • Dear Melissa

Dear Melissa: How can I add crunch to my Whole30 meals

Dear Melissa, I am on Day 15 and really enjoying my Whole30 meals. I can’t believe my “ingredients” meals are so delicious. I can...
Thai Tempeh and Veggie Bowls from The New Whole30
  • w30pb

Thai Tempeh and Veggie Bowls from The New Whole30

If you’re looking for a meal that’s bold, satisfying, and packed with plant-based goodness, these Thai Tempeh and Veggie Bowls from The New Whole30 are just the thing.
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