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Melissa Urban

Melissa Urban

Melissa Urban is an 8x New York Times bestselling author (including the instant bestseller, The New Whole30) who specializes in helping people establish healthy boundaries and successfully navigate habit change. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, The Today Show, and Good Morning America, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. She lives in Salt Lake City, UT with her husband, son, and two rescue doodles.
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Articles/Recipes


Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
February 26, 2025, 12:00 pm
  • Dear Melissa

Dear Melissa: 28 self-care practices that aren’t pedicures or massages

Dear Melissa,  I had an amazing Whole30 experience, and learned so many things about my body, the way I manage stress, and the foods...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
February 12, 2025, 3:00 pm
  • Dear Melissa

Dear Melissa: A CBD guide with expert insights

Dear Melissa, My Whole30 has helped me incorporate some new self-care practices into my daily routine. I noticed your Whole30 Approved page now features...
Smoky Cauliflower, Walnut, and Black Bean Crumble with Greens
  • w30pb
  • Breakfast

Smoky Cauliflower, Walnut, and Black Bean Crumble with Greens from The ...

Struggling with breakfast boredom? 
Whole30 image
  • w30pb

Creamy Ancho Chile Dressing

Take your meals to the next level with this Plant-Based Creamy Ancho Chile Dressing from The New Whole30.
What to expect during Whole30 reintroduction
January 30, 2025, 8:30 am
  • Reintroduction

What to expect during Whole30 reintroduction

Congratulations! You completed 30 days of Whole30 elimination. It was hard, but worth it. You’ve got a long list of non-scale victories, new healthy...
Whole30 Open-Faced Scandinavian Style Breakfast Stacks.
  • w30
  • Breakfast

Open-Faced Scandinavian-Style Breakfast Stacks

Switch up your Whole30 breakfast routine with these light, but protein-packed, Whole30 Open-Faced Scandinavian-Style Breakfast Stacks from The New Whole30.
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
January 15, 2025, 3:00 pm
  • Dear Melissa

Dear Melissa: A new approach to snacking and MU’s Whole30 snack ideas

Dear Melissa, I haven’t done a Whole30 in a few years, but plan on doing one in the spring. I got The New Whole30...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
January 1, 2025, 8:00 am
  • Dear Melissa

Dear Melissa—How to make your New Year’s resolutions stick

Dear Melissa, I just started the January Whole30 as my New Year’s resolution. I’ve read (and done) everything you’ve written on planning and preparation!...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
December 18, 2024, 3:00 pm
  • Dear Melissa

Dear Melissa: 4 health and wellness trends for 2025 

As the co-founder of Whole30, this program and community have been my career and my passion since 2009. My connections with the media, health...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
December 3, 2024, 10:00 am
  • Dear Melissa

Dear Melissa—Ease your way into a Whole30 with a “soft launch”

Dear Melissa, I’m about to start my first Whole30, and I’m nervous. I’m prepping my pantry, planning my first week of meals, and just...
White Bean Chili Blog Hero
  • w30pb

Plant-Based White Bean Chili from The New Whole30

Try this Plant-Based White Bean Chili from The New Whole30 for a hearty, veggie-packed dish that’s easy to make and even better the next day.
Larb-Inspired Butternut Squash Soup Blog Hero
  • w30
  • Entrée
  • Recipes
  • Soups, Stews and Chilis

Larb-Inspired Butternut Squash Soup from The New Whole30

If you’re craving bold, Southeast Asian flavors in a comforting bowl of soup, this Larb-Inspired Butternut Squash Soup from The New Whole30 will knock it out of the park.
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
October 15, 2024, 10:49 am
  • Dear Melissa

Dear Melissa: Exploring your bio-individuality with the Whole30

Dear Melissa, There are so many devices that we can use to collect health data. Fitness trackers, blood glucose monitors, watches, hydration sensors…are these...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
September 23, 2024, 10:00 am
  • Dear Melissa
  • Troubleshooting

Dear Melissa: Why does Whole30 reintroduction feel so hard?

Dear Melissa,  I know you’re supposed to reintroduce on the Whole30, but I still struggle with this phase. Why does 10 days of reintroduction...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
September 20, 2024, 10:48 am
  • Dear Melissa

Dear Melissa, how to make the perfect Big A** Salad

If you’ve been following me on Instagram, you KNOW I’m a huge fan of the B.A.S. (otherwise known as the Big A** Salad). I...
Dear Melissa and friends header - Melissa Urban with five other people from the photography team, food stylists, and prop stylists for The New Whole30
September 12, 2024, 11:30 am
  • Dear Melissa

A behind the scenes look at The New Whole30 recipes 

Dear Melissa, As an aspiring food and lifestyle photographer, I’m fascinated with the behind-the-scenes of shooting a cookbook. Do they really use hairspray to...
The New Whole30 Bonus Content
September 12, 2024, 3:15 am
  • Whole30

Explore The New Whole30 bonus content

The New Whole30 has been out for just over a month, and your feedback has been incredible! From just the first page of our...
The New Whole30 Guide
September 3, 2024, 3:14 am
  • Whole30

Choose your own adventure: A guide to The New Whole30

I wrote The New Whole30 completely from scratch—which was not what I was originally planning to do. Going into this project, I assumed I’d...
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