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Melissa Urban

Melissa Urban

Melissa Urban is an 8x New York Times bestselling author (including the instant bestseller, The New Whole30) who specializes in helping people establish healthy boundaries and successfully navigate habit change. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, The Today Show, and Good Morning America, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. She lives in Salt Lake City, UT with her husband, son, and two rescue doodles.
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Articles/Recipes


Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
August 27, 2025, 5:00 pm
  • Dear Melissa

Dear Melissa: Should I put off doing my Whole30?

Dear Melissa, I have toyed with doing the Whole30 for years, and I’m getting closer. But I still wonder, how much preparation is too...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
August 13, 2025, 4:00 pm
  • Dear Melissa

Dear Melissa: How to do the Whole30 when you’re busy

Dear Melissa, I really want to do the September Whole30, but it’s also a really busy time for me. Transitioning into fall is always...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
July 16, 2025, 4:00 pm
  • Dear Melissa

Dear Melissa: Meat fatigue is real! What to eat if you’re tired of eating meat.

Dear Melissa, I did the Original Whole30 two years ago and had lots of success—more energy, fewer cravings, and I was crushing it in...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
June 11, 2025, 10:00 am
  • Dear Melissa
  • Reintroduction
  • Troubleshooting Your Food Freedom

Dear Melissa: Why can’t I eat what my friends eat?

Today, I’ve recruited the help of Dr. Michael Ruscio to help me explain why those with autoimmune conditions, chronic pain, or chronic infections have a harder...
Whole30 and GLP-1's
June 9, 2025, 7:02 am
  • Diet and Nutrition
  • Whole30

Can I do the Whole30 on a GLP-1?

There has been a rapid rise in awareness and use of GLP-1 medications like Ozempic (semaglutide), Wegovy (semaglutide), Mounjaro (tirzepatide), and Zepbound (tirzepatide). More...
10 meaningful ways to celebrate Day 30.
May 14, 2025, 9:00 am
  • Whole30

10 meaningful ways to celebrate Whole30 Day 30

Welcome to Whole30 Day 30! You did it!! Thirty days of elimination, 30 days of keeping a promise to yourself, 30 days of showing...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
April 28, 2025, 9:00 am
  • Dear Melissa

Dear Melissa: How can I add crunch to my Whole30 meals

Dear Melissa, I am on Day 15 and really enjoying my Whole30 meals. I can’t believe my “ingredients” meals are so delicious. I can...
Thai Tempeh and Veggie Bowls from The New Whole30
  • w30pb

Thai Tempeh and Veggie Bowls from The New Whole30

If you’re looking for a meal that’s bold, satisfying, and packed with plant-based goodness, these Thai Tempeh and Veggie Bowls from The New Whole30 are just the thing.
Whole30 drinks: What can I drink on the Whole30?
April 14, 2025, 9:00 am
  • Whole30

What can I drink on the Whole30?

Have you found yourself staring at your open fridge asking, “What do I drink if I can’t have soda?” Maybe standing in line wondering,...
Spanish-style tortilla with root veggies and green romesco
  • w30
  • Breakfast

Spanish-Style Tortilla with Root Vegetables and Green Romesco

Bring bold, Spanish-inspired flavors to your next brunch or breakfast with this Whole30 take on a classic Spanish tortilla.
Plant-Based Caraway-Spiced "Pork" Skillet
  • w30pb

Plant-Based Caraway-Spiced “Pork” Skillet

This simple dish pops with flavor thanks to the caraway, mustard, paprika, and cayenne, and the sweet-tart flavor of Granny Smith apple.
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
March 12, 2025, 12:00 pm
  • Dear Melissa

Dear Melissa: Finding food freedom balance

Dear Melissa,  How do you work your Food Freedom plan? Are you striving to feel “Whole30 good” all the time? Is it even reasonable...
Korean-Inspired Breakfast Bowl
  • w30pb

Korean-Inspired Breakfast Bowls from The New Whole30

This beautiful bowl may look a bit daunting, but it comes together quite easily.
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
February 26, 2025, 12:00 pm
  • Dear Melissa

Dear Melissa: 28 self-care practices that aren’t pedicures or massages

Dear Melissa,  I had an amazing Whole30 experience, and learned so many things about my body, the way I manage stress, and the foods...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
February 12, 2025, 3:00 pm
  • Dear Melissa

Dear Melissa: A CBD guide with expert insights

Dear Melissa, My Whole30 has helped me incorporate some new self-care practices into my daily routine. I noticed your Whole30 Approved page now features...
Smoky Cauliflower, Walnut, and Black Bean Crumble with Greens
  • w30pb
  • Breakfast

Smoky Cauliflower, Walnut, and Black Bean Crumble with Greens from The ...

Struggling with breakfast boredom? 
Ancho Chile Dressing Blog Hero
  • w30pb

Creamy Ancho Chile Dressing

Take your meals to the next level with this Plant-Based Creamy Ancho Chile Dressing from The New Whole30.
What to expect during Whole30 reintroduction
January 30, 2025, 8:30 am
  • Reintroduction

What to expect during Whole30 reintroduction

Congratulations! You completed 30 days of Whole30 elimination. It was hard, but worth it. You’ve got a long list of non-scale victories, new healthy...
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