
Melissa Urban
Melissa Urban is an 8x New York Times bestselling author (including the instant bestseller, The New Whole30) who specializes in helping people establish healthy boundaries and successfully navigate habit change. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, The Today Show, and Good Morning America, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. She lives in Salt Lake City, UT with her husband, son, and two rescue doodles.
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Articles/Recipes

April 18, 2014, 4:00 am
Whole30® Foodie Friday, Week 3
When your world revolves around gourmet (and sometimes bizarre) foods, taking on a program like the Whole30® might seem a bit daunting. But that’s...

April 14, 2014, 10:00 am
- Mindset
Waiting for the Second Marshmallow: How to Boost Your Willpower
Today's STM entry comes from us - more accurately, from Dallas' recent obsession with our Whole30 approved cranberry sauce from the Thanksgiving STM series....

April 11, 2014, 4:00 am
Whole30 Foodie Friday, Week 2
When your world revolves around gourmet (and sometimes bizarre) foods, taking on a program like the Whole30® might seem a bit daunting. But that’s...

April 7, 2014, 5:42 pm
- Socializing and Traveling
Public Service Announcement: Whole30 Support Groups
While cruising Facebook recently, we stumbled across a “Whole30 Challenge” group with more than 6,000 members. The Facebook cover photo was one we created,...

April 4, 2014, 5:00 am
Whole30® Foodie Friday
When your world revolves around gourmet (and sometimes bizarre) foods, taking on a program like the Whole30® might seem a bit daunting. But that’s...

March 31, 2014, 10:00 am
- Dear Melissa
Dear Melissa: Get Me Back on the (Whole30) Road
Welcome to Dear Melissa, where I answer your questions about transitioning into or completing a Whole30, successfully sticking to your new Food Freedom habits, and figuring out...

March 24, 2014, 10:00 am
- Mindset
The Pros and Cons of Baby-Stepping
By Whole30® co-creator Melissa Urban, with help from The Paleo Mom and author of The Paleo Approach, Sarah Ballantyne, PhD When you’re trying to...

March 4, 2014, 1:00 pm
- Testimonials
Whole30 Success Story: An Update from Captain Tom
A guest post by Tom Urban (“Captain Tom”) – otherwise known as Melissa Urban’s dad. From Captain Tom On February 20th, 2010, Melissa wished...

February 17, 2014, 11:00 am
- Kids and Family
A is for Awareness: Helping Your Kids Connect Food and Behavior
As outlined in It Starts With Food, the Whole30 has two parts: elimination and reintroduction. First, you completely eliminate potentially problematic foods for a...

February 14, 2014, 11:00 am
- Testimonials
Whole30 Success Story: Pastor Frank
In early January 2014, we came across a photo on Instagram posted by Sarah-Marie. There is little we love more than someone turning their...

February 10, 2014, 11:00 am
- Mindset
Please Stop Saying “Just Listen to Your Body”
This article is part of our “worst diet advice” series For those looking to lose weight and get healthier, there is certainly no shortage...

February 7, 2014, 11:00 am
- Special Populations
The Whole30® For High-Level Athletes: Sonja’s Story.
We recently received a note from a high-level endurance athlete writing about her Whole30 experience. Sonja Wieck wrote: I recently completed a Whole30 several...

January 27, 2014, 12:00 pm
- Mindset
- Tracking Success
It’s Not the Whole10: Some Whole30 Tough Love
Today’s tough love inspiration came through in a Dear Melissa submission from a woman on the East Coast, but it’s the same kind of...

January 24, 2014, 11:00 am
- Dear Melissa
Dear Melissa: Pulling Out of a Whole30 Stall
Welcome to Dear Melissa, where we answer your questions about transitioning into or or maintaining a healthy Whole9 life, helping you figure out how to...

January 16, 2014, 11:00 am
- Testimonials
The Whole30® and Psoriasis: Karen R’s Story
Karen’s story (first published on her blog, Beautifully Simple) about her battle with psoriasis (an autoimmune condition) showcases the power of food to change...

January 13, 2014, 11:00 am
- Troubleshooting
Do you REALLY want to quit the Whole30®?
Did you know that Days 10-11 are when you are most likely to throw in the towel on your Whole30® program? It’s true—we’ve compiled...

January 8, 2014, 11:00 am
- Testimonials
Emilie and Shayna Do the Whole30® (While Living In a Camper)
Nearly a year ago, Emilie and her friend Shayna left their homes in San Diego and set out on a year-long road-trip documentary project in...

December 16, 2013, 4:00 am
The Bone Broth FAQ
Over the weekend, we posted an Instagram photo of a pot of bone broth simmering away captioned, “Bone broth for A.M. sippin’ is going...