
Melissa Urban
Melissa Urban is an 8x New York Times bestselling author (including the instant bestseller, The New Whole30) who specializes in helping people establish healthy boundaries and successfully navigate habit change. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, The Today Show, and Good Morning America, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. She lives in Salt Lake City, UT with her husband, son, and two rescue doodles.
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Articles/Recipes

June 27, 2024, 1:02 pm
Kombucha on the Whole30
Kombucha—a fermented tea—is a delicious beverage that may add some probiotic benefits to your already healthy Whole30 diet. But "Is kombucha Whole30-compatible?" isn't the...

June 18, 2024, 12:41 pm
The New Whole30: Find your best approach to plant-based eating
I distinctly remember the first time I was introduced to the Impossible Burger. It was March 2019, and I was walking the floor at...

June 13, 2024, 1:45 pm
- Whole30
The Evolution of Whole30: Embracing Flexibility and Inclusivity
In 2014, when I was writing The Whole30, I was quietly separating from my marriage, parenting a one-year-old, and running a business. My self-talk...

June 4, 2024, 6:42 pm
- Dear Melissa
- Food Freedom
- Troubleshooting
Dear Melissa: My Food Freedom Plan When I’m Home Alone
Dear Melissa, My husband is away for work often, and being home alone for days on end makes my Food Freedom plan go right...

May 14, 2024, 11:22 am
- Dear Melissa
Dear Melissa and Friends: Fueling Good Energy and Metabolic Health with Dr. Casey Means
In this special Dear Melissa & Friends, Whole30 CEO Melissa Urban chats with Casey Means MD, co-founder of Levels Health and author of the...

April 30, 2024, 2:20 pm
- Dear Melissa
Can I have dessert on the Whole30?
Dear Melissa, do “desserts” made of fruit go against the spirit of the Whole30? Would you say it’s a bad idea to combine fruit...

April 17, 2024, 10:05 am
- Dear Melissa
Dear Melissa, can I do a modified Whole30?
“Hey Melissa—can I do the Whole30, but modify it?” —Love, so many people on Reddit Dear Reddit (and everyone else), I get some version of...

March 28, 2024, 1:20 pm
- Dear Melissa
Building Healthy Habits into Your Weekend Routine
My husband and I have weekend "treat days" that include large amounts of alcohol, candy, chips, fast food, and bonding.

February 15, 2024, 12:20 pm
- Food Freedom
- Reintroduction
3 Tips for transitioning from Whole30 reintroduction into food freedom
Congratulations, Whole30 alumni! You’ve completed 30 days of elimination, checked off a whole host of Non-Scale Victories, and worked through your carefully planned reintroduction...

February 14, 2024, 6:00 pm
- Dear Melissa
Embracing Change with The New Whole30
Your flagship book, The Whole30, came out in April 2015—almost nine years ago. Have you thought about updating that book, and if so, what...

January 30, 2024, 12:03 pm
- Reintroduction
Don’t make these 4 reintroduction mistakes
Congratulations on finishing your Whole30 elimination phase! You feel better than ever and secure in your new healthy habits, but are still excited to...

January 25, 2024, 11:36 am
- Dear Melissa
How to deal with stress beyond food
Dear Melissa, I just finished my January Whole30, and I feel amazing! I have more energy, my skin is glowing, I’m no longer bloated all...

January 24, 2024, 12:00 pm
- Reintroduction
How to prepare for Whole30 reintroduction
The 30-day elimination phase of the Whole30 gets a lot of attention. It is called the Whole30, after all, and participants and the media...

January 10, 2024, 4:50 pm
- Dear Melissa
A closer look at dietary fat on the Whole30
Dear Melissa, I’m on Day 15 of my second Whole30, and I’m wondering if there is such a thing as eating too much dietary...

December 19, 2023, 3:57 pm
- Dear Melissa
3 steps to maintain your Whole30 commitment
Dear Melissa, I’m on Day 3 of my first Whole30. So far it’s going really well, but the excitement of the first day or...

December 12, 2023, 5:07 pm
- Dear Melissa
The Whole30 Mindset
As you approach your next Whole30, there are lots of tasks on your checklist: plan some meals, clean out the pantry, hit the grocery...

December 4, 2023, 7:37 pm
- Dear Melissa
How to Stay Social on Your Whole30
I always encourage you to stay social on your Whole30, recognizing that your health commitment is an integral part of these interactions. Sure, this...

November 14, 2023, 5:18 pm
- Dear Melissa
Your guide to food freedom this holiday season
Dear Melissa, We’re heading into holiday party season, and I’m going to use the holiday tips in Food Freedom Forever and your boundary scripts...