
Melissa Urban
Melissa Urban is an 8x New York Times bestselling author (including the instant bestseller, The New Whole30) who specializes in helping people establish healthy boundaries and successfully navigate habit change. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, The Today Show, and Good Morning America, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. She lives in Salt Lake City, UT with her husband, son, and two rescue doodles.
By Author
Articles/Recipes

- Entrée
- Recipes
Curried Pineapple and Pork Fried Cauliflower Rice
If you're craving something quick, filling, and packed with bold flavors, this Curried Pineapple and Pork Fried Cauliflower Rice from The New Whole30 is a win!

- Recipes
Macrobiotic Bowl with Turmeric-Ginger Dressing
This colorful Macrobiotic Bowl with Turmeric Ginger Dressing from The New Whole30 is brimming with incredible textures and flavors!The macrobiotic diet was brought to the United States in the 1950s, but it originated in the practice of Zen Buddhism in Japan.

August 13, 2024, 1:24 pm
- Dear Melissa
Dear Melissa, can you explain the new Pancake Rule?
Dear Melissa, You’ve said there were some updates to the Pancake Rule in The New Whole30. Can you break them down for me? —Love,...

- Appetizers and Snacks
- Recipes
Cashew Mango Snack Mix
An unexpected ingredient takes this Cashew Mango Snack Mix to new heights.

- Appetizers and Snacks
- Breakfast
- Recipes
Whole30 Air Fryer Scotch Eggs with Braised Spinach and Harissa
Dipping Sauce
This is one protein-packed breakfast!

July 29, 2024, 3:42 pm
- Dear Melissa
Dear Melissa, has the Whole30 gone soft? I miss your tough love.
Dear Melissa, You’ve talked about how the voice, tone, and language in The New Whole30 has evolved over the years. I appreciate that you’ve...

Plant-Based Chorizo Stir-Fry Over Cauliflower Grits
This Plant-Based Chorizo Stir-Fry Over Cauliflower Grits is for lovers of heat, with just the right amount of spice to light up your taste buds.

July 11, 2024, 3:00 am
- Whole30
Elimination diets, privilege, and the Whole30
One of the most common criticisms I hear about the Whole30 is that an elimination and reintroduction program like ours should only be prescribed...

July 9, 2024, 3:00 am
- Diet and Nutrition
- Whole30
Can your kids do a Whole30 with you?
Many parents consider bringing their kids along on their Whole30 journey in an effort to make meal planning easier, introduce more whole foods into...

June 27, 2024, 1:02 pm
Kombucha on the Whole30
Kombucha—a fermented tea—is a delicious beverage that may add some probiotic benefits to your already healthy Whole30 diet. But "Is kombucha Whole30-compatible?" isn't the...

June 18, 2024, 12:41 pm
The New Whole30: Find your best approach to plant-based
eating
I distinctly remember the first time I was introduced to the Impossible Burger. It was March 2019, and I was walking the floor at...

June 13, 2024, 1:45 pm
- Whole30
The Evolution of Whole30: Embracing Flexibility and Inclusivity
In 2014, when I was writing The Whole30, I was quietly separating from my marriage, parenting a one-year-old, and running a business. My self-talk...

June 4, 2024, 6:42 pm
- Dear Melissa
- Food Freedom
- Troubleshooting
Dear Melissa: My Food Freedom Plan When I’m Home Alone
Dear Melissa, My husband is away for work often, and being home alone for days on end makes my Food Freedom plan go right...

May 14, 2024, 11:22 am
- Dear Melissa
Dear Melissa and Friends: Fueling Good Energy and Metabolic Health
with Dr. Casey Means
In this special Dear Melissa & Friends, Whole30 CEO Melissa Urban chats with Casey Means MD, co-founder of Levels Health and author of the...

April 30, 2024, 2:20 pm
- Dear Melissa
Can I have dessert on the Whole30?
Dear Melissa, do “desserts” made of fruit go against the spirit of the Whole30? Would you say it’s a bad idea to combine fruit...

April 17, 2024, 10:05 am
- Dear Melissa
Dear Melissa, can I do a modified Whole30?
“Hey Melissa—can I do the Whole30, but modify it?” —Love, so many people on Reddit Dear Reddit (and everyone else), I get some version of...

March 28, 2024, 1:20 pm
- Dear Melissa
Building Healthy Habits into Your Weekend Routine
My husband and I have weekend "treat days" that include large amounts of alcohol, candy, chips, fast food, and bonding.

February 15, 2024, 12:20 pm
- Food Freedom
- Reintroduction
3 Tips for Transitioning from Whole30 Reintroduction into Food
Freedom
Congratulations, Whole30 alumni! You’ve completed 30 days of elimination, checked off a whole host of Non-Scale Victories, and worked through your carefully planned reintroduction...