‘Tis the season for looking back, reflecting, and taking stock of all that happened in 2024. After much thought, all we can say about the last 12 months is… Wow, this year was a lot.
A lot of newness—a book, a website, and more sources of support while you’re doing the program. A lot of delicious new recipes. A lot of adventure. A lot of new friends welcomed into the Whole30 community. A lot of lives changed for the better.
It was too much to stuff into your standard, end-of-the-year top 10 list. No, we had to go bigger—all the way up to 24 picks for the biggest news and most engaging content of the year.
Without further ado, the best of Whole30 2024
24. Seasonal vegetable guides help you fill your plate with goodness all year.
The end of 2024 brought two new articles to help you enjoy the best cold-weather produce. Check out this fall produce shopping list and our winter season vegetables guide.
23. Welcome to “Cheese” Week.
It’s not the most Whole30 sentence, but we did have fun with “cheesy” recipes and cheesier puns back in January.
22. Whole30 casserole recipes bring the cozy.
Once the weather turned cold, this list of compatible casserole recipes was the fleece blanket we handed over to keep you warm.
21. An insightful clarification straight from Melissa.
Watch MU’s answer about whether the Whole30 is an anti-inflammatory diet.
20. Plant-Based Enchilada Soup hits the spot.
Saucy Lips co-founder Natalia Salazar shared this quick, easy, and delicious recipe to celebrate Hispanic Heritage Month.
19. Celebrating the sunny season with a list of Whole30 Summer Salads.
Try any of these 10 favorites whenever you need a little bit of summer in your life.
18. That time we learned there are actually a lot of plant-based sources of iron.
Thanks to Rhyan Geiger we all know at least 33 plants that contain iron now.
17. The most welcome addition to your inbox—mini recipe roundups.
Signing up for Whole30 emails is a great idea for many reasons, and mini recipe roundups—like these featuring sheet pan faves and three winter salads—are the cherry on top.
16. Your questions for MU result in amazing answers.
There were so many great Dear Melissa articles in 2024, but we narrowed it down to three of the most popular:
15. Plant-Based Whole30 shopping gets easier.
All you had to do is read all the helpful advice in this new guide.
14. The discussion of the summer: Has Whole30 gone soft?
The conversation was a great opportunity to provide clarity on how the program has evolved over the years. If you missed it or want a refresher, here’s a YouTube video from MU, and a Dear Melissa on the subject.
13. The one where we get to use the headline “Carnivore no more,” and y’all get a four-week plan to help you ease into plant-based eating.
That about sums up this amazing article from Plant-Based Whole30 favorite Rhyan Geiger.
12. A new book means new rules about seed oils, carrageenans, sulfites, and pancakes.
The New Whole30 (way more on that to come) introduced a few program rule changes, and MU tackled the updated Pancake Rule at length in this Dear Melissa.
11. We talk turkey with Nicole from Good Housekeeping.
You’ll also find a lot of advice about maximizing the flavor of all your holiday leftovers. Watch the full interview on YouTube, or read the summary instead.
10 & 9. Introducing Whole30 marinated chicken & going on a Costco Road Show.
For those in the southeastern and Texas regions, Whole30 came to your local Costco in the form of delicious, marinated and grilled chicken breasts. To launch this new way to eat Whole30, MU and a few lucky staff members did a road show in select Georgia Costco stores.
8. Our why: your incredible success stories.
From Elisabeth’s amazing #IAmWhole30 video on Instagram to the trio of Community Cohort superstars listed below, you all inspired us in so many ways this year. Thank you!
- Carrie K.’s Road to 100
- Kelly S. found Plant-Based Whole30 success
- David C. is looking for long-term health
7. Oh yeah! We launched a brand new Whole30.com in April.
The beautiful redesign and rebrand felt so much like home,we almost forgot it hasn’t always looked like this or worked so well. Any other year, this beautiful new digital space tops the list. But there was this other extremely huge thing that launched and literally ushered in a new era of Whole30. Well, that might come up a time or six over the rest of the list.
6. So many new recipes debut in The New Whole30.
Melissa Urban’s latest best-seller came fully stocked with over 100 new favorites for all Whole30ers. And you got to pull the curtain back to see how it all came together.
5. A new tone makes the Whole30 more approachable and inclusive.
Throughout The New Whole30, you see Melissa Urban embracing growth and flexibility in everything—tone, rules, and more. Discover the reasons for this new approach in a special Dear Melissa.
4. Plant-Based Whole30 makes its print debut in the latest Whole30 book.
Plant-forward eating stepped into the best-selling spotlight along with our Original program in 2024. The New Whole30 has plenty of information for plant-based eaters, and MU went even deeper in this article.
3. A guide to The New Whole30 by Melissa Urban.
Nobody can write about what’s in The New Whole30 better than MU, so enjoy your guided exploration of her latest best-seller.
2. MU makes an appearance at a bookstore near you.
The Whole30 hit the road, with Melissa Urban criss-crossing the country on her version of the Eras Tour. So many Whole30ers showed up and Melissa was so happy to see you. But if you missed out or want to refresh your memory, there are fun IG reels from each city and a tour wrap-up video on YouTube to put you back on the road with MU.
1. A new era of Whole30 dawns—The announcement and arrival of The New Whole30.
Publishing a New York Times best-seller is pretty hard to top, so we had to put it at No. 1. But this isn’t just a bestselling book. The New Whole30 ushers in a new era of the program. One that embraces change, flexibility, inclusivity, and approachability. One with equal space for the Plant-Based Whole30. One that will help even more people create healthy habits, change their relationships with food, and live joyful lives full of health and food freedom.
That’s a wrap!
Phew! We weren’t exaggerating when we said 2024 was a lot. And 2025 is shaping up to be another year of exciting announcements, delicious recipes, and life-changing results for Whole30ers around the world.
Don’t wait for next year’s wrap-up list. Keep up with weekly everything that’s going on at Whole30 by signing up for our emails (They’re free!) and follow us on Instagram.
From all of us at Whole30, we wish you the very best holiday season and a happy, healthy 2025!
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