Live your life free from food-related stress, guilt, or anxiety
Food freedom is feeling empowered to choose the foods that feel right for your body, and trusting yourself to make those choices
What is food freedom?
Food freedom is the final stop on your Whole30 journey. It’s where you take the information you’ve learned from elimination and reintroduction and use it to create a joyful, sustainable diet for you, according to your definition of health.
Much like your Whole30 experience, your food freedom will be one of a kind. Your uniquely personal reasons for starting the Whole30, the lessons you took from the experience, and your collection of non-scale victories will shape your plan.
After your Whole30, you know better than any diet trend or magazine article the foods that work best for you—and the foods that don’t. And that will help you answer the two simple questions at the foundation of your plan: “Is it worth it?” and “Do I want it?”
Universal food freedom principles
While your plan is all about you, there are some big-picture concepts we hope everyone embraces.
There is no “right” or “perfect” food freedom.
Give yourself the freedom to evolve
Think of food freedom as a practice, not an end state. There will be many occasions where you decide a food is “worth it” in the moment, then realize after the fact it wasn’t worth it at all. That is not a failure—it’s a valuable learning experience.
Your food freedom involves the continuous fine-tuning of your plan in the way that serves you best. Stay flexible, show yourself grace, and continue to trust yourself along the way. And should you ever need the structure and support of the Whole30, the program is there, ready to show you even more about the way food works in your unique body.
As with everything, exercising this freedom gets easier with practice. You will work through your decision-making process faster and with less effort. You’ll naturally create new habits that support your healthy lifestyle. You’ll gain confidence in your plan and in your body, which will spill over into every area of your life. There will be days, then weeks, then months, where you’ll look back and realize you haven’t had to think about it at all—you’ve just been living it.
That is true food freedom—and it’s waiting for you on the other side of your Whole30.
End the yo-yo dieting cycle forever
Food Freedom Forever offers real solutions for anyone stuck in the exhausting cycle of yo-yo dieting and the resulting stress, fatigue, cravings, and negative self-talk. In this insightful book, #1 New York Times best-selling author Melissa Urban shows you the path to true food freedom.
View BookStart your journey to food freedom today
Millions of people have successfully completed the groundbreaking Whole30 program, and radically transformed their energy, sleep, cravings, and health. But the Whole30 is only the first step on your journey. As anyone who’s ever tried to change their diet knows, creating healthy habits that is the hard part.
Melissa Urban’s Food Freedom Forever offers a simple, effective, 3-step plan for applying your Whole30 learnings and creating a long-term plan that sticks. In this New York Times bestselling book, Melissa will show you:
- How customize your Whole30 for improving energy, eliminating sugar cravings, and reducing inflammation
- How to spot your craving triggers before they’re pulled
- Strategies for dealing with temptation, strengthening your new healthy habits, and boosting your willpower
- Advice for navigating food freedom during holidays, vacations, periods of life stress, and social pressure
By the last page, you’ll have a detailed plan for creating a personalized, sustainable, joyful diet; finding your own healthy balance; and maintaining the peace and ease that true food freedom brings—for the rest of your life.
Food Freedom Forever gives you everything you need for achieving dietary success, for today and for the rest of your healthy life. Melissa Urban’s information is spot-on in terms of its scientific validity, and wonderfully approachable in terms of its implementation.
— David Perlmutter, MD, #1 New York Times bestselling author
Purchase Your Copy Today: Amazon , B&N , Indie Bound , Powell’s , BAM , Hudson , Indigo , Amazon.ca , Amazon.uk , iBooks
Resources to support your food freedom
Browse these free resources for more information, actionable advice, and community success stories to help you live and love your food freedom.
Is it worth it? An excerpt from The New Whole30
Managing emotions in your food freedom
How to food freedom as an Abstainer (and some tips for the Moderators)
Food freedom fumbles
Is your food freedom truly free?
Dear Melissa: Nine books to support your food freedom
Food Freedom Testimonials
Find inspiration in these food freedom success stories.
I am mentally healthier, happier, and more motivated to create the life that I’ve always wanted: Amanda’s Story
I first learned about Whole30 after discovering Topical Steroid Withdrawal after using prescription and over-the-counter steroid creams on my eczema for almost two decades.
After the first day, I required one-third of the amount of insulin that I had needed the day before: Patricia’s Story
The Whole30 has taught me to love food more, because I no longer think of food as bad: Joe and Alice’s Story
Three weeks into Whole30, I was a new person. By the last day I knew that my life was forever changed. I felt AMAZING: Sabrina’s Story
