Melissa Urban

Melissa Urban

Melissa Urban is an 8x New York Times bestselling author (including the instant bestseller, The New Whole30) who specializes in helping people establish healthy boundaries and successfully navigate habit change. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, The Today Show, and Good Morning America, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. She lives in Salt Lake City, UT with her husband, son, and two rescue doodles.
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Articles/Recipes


Header for Whole30 Recipes Easter Post
  • w30
  • Events and Holidays

Whole30 Easter Recipe Roundup

Our @whole30recipes Instagram feed brings you delicious, Whole30 compatible recipes all day, every day.
Whole30 Lamb Chops and Fingerlings with Arugula Pesto
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  • Entrée

Whole30 Lamb Chops and Fingerlings with Arugula Pesto from Cooking Whole30

A sneak peek recipe from Cooking Whole30.
Taco Salad Whole30 Post
  • w30
  • Salads

Whole30 Tacos, Part 3: Party Taco Salad

This is the third post in our Whole30 Taco recipe series.
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
March 19, 2018, 10:00 am
  • Dear Melissa
  • Troubleshooting Your Food Freedom

Dear Melissa: Help Me Talk about My Whole30 Weight Loss

Dear Melissa, I have lost about 110 pounds over the last 2-1/2 years, and the Whole30 was a huge part of that. But I...
Chicken Red Pepper Taco Whole30
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  • Entrée

Whole30 Shredded Chicken Tacos in a Red Pepper Boat

This is the second post in our Whole30 Taco recipe series.
dear melissa
February 19, 2018, 11:00 am
  • Dear Melissa
  • Troubleshooting

Dear Melissa: I’m Not Doing The Perfect Whole30

Dear Melissa, I started the program with most of the information I thought I needed, as I work in a health food store and...
Fish Tacos
  • w30
  • Entrée

Whole30 Tacos, Part 1: Cilantro Lime Cod

This is the first post in our Taco Tuesday recipe series.
dear melissa
February 12, 2018, 11:00 am
  • Dear Melissa
  • Food Freedom and Relationships
  • Socializing and Traveling

Dear Melissa: After My Whole30, Do I Have to Give Up My Friends?

Dear Melissa, I have done a few rounds of Whole30 and I am finally confident in my Food Freedom, making some pretty big changes...
dear melissa
January 29, 2018, 11:00 am
  • Dear Melissa

Dear Melissa: I’ve Tried Every Diet… and Failed. Help.

Dear Melissa, How do I get started with the Whole30 when I’ve tried everything and failed? – Jessica Jessica, The short answer is, read...
Whole30 Whole Foods Blog Header
January 23, 2018, 11:00 am
  • Meal Planning Support and Prep
  • Mindset

Finish Strong! 12 Tips For Staying Whole30-Motivated, Featuring Whole Foods Market

From Whole30 headmistress Melissa Urban, who has known for years that eggs + blueberries are a surprisingly delicious combination The last half of your...
dear melissa
January 22, 2018, 11:00 am
  • Dear Melissa
  • Troubleshooting

Dear Melissa: I Just Hate Veggies.

Dear Melissa, Do I really have to eat vegetables with every meal, even breakfast/my husband says he’d consider doing the program with me, but...
dear melissa
November 20, 2017, 11:00 am
  • Dear Melissa

Dear Melissa: Help Me Plan my Holiday Mini-Reset

Dear Melissa, I’ve been reading Food Freedom Forever, because I’m determined to maintain my healthy balance this holiday season. I love the idea of...
Whole30 Thanksgiving Roundup
  • w30
  • Events and Holidays

Whole30 Thanksgiving Roundup

The holiday season is upon us, which means you’re most likely spending a lot of time over the next several weeks grocery shopping, planning and prepping.
Which book hero
November 6, 2017, 11:00 am
  • Whole30 101

Whole30 101: Which Whole30 Book Do I Need?

If you’re new to our Whole30 community, you might be wondering … Where should I start? This is the definitive guide to our...
cold flu
October 23, 2017, 10:00 am
  • Troubleshooting
  • Whole30 101

Whole30 101: Cold and Flu Strategies

The first thing we’ll say is that we hope you never have to use this information… because if it’s of interest, it means you’re...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
September 18, 2017, 10:00 am
  • Dear Melissa
  • Troubleshooting

Dear Melissa: Help me find that “Whole30 magic”

Learn how Melissa helps guide people in the middle of their Whole30 to identify, obtain, and sustain the famous Whole30 “Tiger Blood.” Whether it’s...
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
September 11, 2017, 10:00 am
  • Dear Melissa
  • Mindset
  • Tracking Success

Dear Melissa: Give Me Whole30 Weight-loss Hacks

Dear Melissa, I’m about to start Round 2 of my Whole30. Any suggestions on how to tweak it for weight loss? Maybe cutting out...
Buffalo Chicken Kabob Header
  • w30
  • Entrée

Summer on a Stick: Whole30 Kabob Recipes (Part 3)

This is the third and final post in our Summer on a Stick recipe series.
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