Melissa Urban

Melissa Urban

Melissa Urban is an 8x New York Times bestselling author (including the instant bestseller, The New Whole30) who specializes in helping people establish healthy boundaries and successfully navigate habit change. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, The Today Show, and Good Morning America, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. She lives in Salt Lake City, UT with her husband, son, and two rescue doodles.
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Articles/Recipes


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  • w30
  • Whole30 Approved

Whole30 Shareable Bites with Thrive Market

Today we’re cooking with Whole30 ingredients from Thrive Market, an online grocery store that sells many of your favorite Whole30 Approved brands.
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  • w30
  • Entrée

Summer on a Stick: Whole30 Kabob Recipes (Part 2)

This is the second post in our Summer on a Stick recipe series.
My Partner Is The Hardest Part of My Whole30 HERO
August 5, 2017, 4:57 pm
  • Dear Melissa
  • Kids and Family
  • Whole30 Inspired Eating for the Whole Family

My Partner is the Hardest Part of my Whole30

Doing a Whole30 with your significant other can provide incredible benefits, but it can also pose some serious challenges.
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  • w30
  • Entrée

Summer on a Stick: Whole30 Kabob Recipes (Part 1)

This is the first post in our Summer on a Stick recipe series, in which Maria Barton of Maria Makes shares some of her favorite grilled kabob recipes to heat up your summer.
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  • w30
  • Events and Holidays

Best of Whole30 Recipes: A Very Whole30 Canada Day or Fourth of July

If you’re planning to do a Whole30 in July (and you’re in Canada or the U.S.) don’t be intimidated by the fact that there’s a national holiday at the beginning of the month.
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June 1, 2017, 10:00 am
  • Special Populations
  • Whole30 101

Whole30 101: Can I do the Whole30 as a Vegetarian or Vegan?

Since the origins of the Whole30 in 2009, one question has come up more than any other: “Can I do the Whole30 as a...
Michelle Whole30 Success Story
April 24, 2017, 4:27 pm
  • Special Populations
  • Testimonials

Whole30 Success Story: Michelle Fuels her Ironman Training

Michelle is a triathlon athlete who has competed in IRONMAN races all over the country and is currently training to compete internationally, representing Team...
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  • w30
  • Events and Holidays

Best of Whole30 Recipes: Easter, Three Ways

Our @whole30recipes Instagram feed brings you delicious, Whole30 compatible recipes all day, every day.
Dear Melissa—Melissa Urban wearing a light blue jean top and darker blue jeans, cooking on a wooden table top, and smiling at the camera.
April 10, 2017, 1:37 pm
  • Dear Melissa

Dear Melissa: Abstainer or Moderator?

Melissa Urban walks you through the idea of Moderator or Abstainer, as proposed by Gretchen Rubin, as it relates to your food freedom. Gretchen...
new rules 2017
March 27, 2017, 10:00 am
  • Whole30 101
  • Whole30 101 Popular Posts

NEW Whole30 Rules: Chips and Coconut Aminos

From Whole30 headmistress Melissa Urban, who works really hard to make the program both effective and easy to follow: It’s been a long time...
dear melissa
February 20, 2017, 11:00 am
  • Dear Melissa
  • Kids and Family
  • Socializing and Traveling

Dear Melissa: Am I My Brother’s Whole30 Keeper?

Quick quiz: your friend posts on social media that she's doing a "Whole30 plus half and half in her coffee." What do you do?...
dear melissa
February 13, 2017, 11:00 am
  • Dear Melissa
  • Troubleshooting

Dear Melissa: Help Me Stay Whole30 Compatible On The Job

13Welcome to Dear Melissa, where I answer your questions about transitioning into or completing a Whole30, successfully sticking to your new Food Freedom habits, and figuring out...
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  • w30
  • Appetizers and Snacks
  • Events and Holidays

Whole30 Super Bowl Recipes: It’s Sportsing Time, People

Our @whole30recipes Instagram feed brings you delicious, Whole30 compatible recipes all day, every day.
Whole30 Egg-free breakfast ideas
  • w30
  • Breakfast

Four Delicious Egg-Free Whole30 Breakfast Recipes

Our @whole30recipes Instagram feed brings you delicious, Whole30 compatible recipes all day, every day.
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  • w30
  • Whole30 Approved

Whole30 Approved: Cooking with EPIC Provisions

We’ve been using EPIC Provisions Bars and Bites as a favorite on-the-go food for years.
Whole30 Curry Chicken Salad
  • w30
  • Breakfast
  • Entrée
  • Whole30 Approved

A Day in the Whole30 Life with Primal Kitchen Foods

Our friends at Primal Kitchen offer delicious Whole30 Approved avocado oils, salad dressings and—probably most famously—mayo.
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December 23, 2016, 11:00 am
  • Meal Planning Support and Prep
  • Mindset

Planning and Preparing for your Whole30, with Sarah Steffens (Part 1)

By Sarah Steffens, L.A.-based personal chef and official Whole30 Recipe Creative January is right around the corner and the the New Year is traditionally...
dear melissa
December 19, 2016, 11:00 am
  • Dear Melissa
  • Food Freedom
  • Troubleshooting Your Food Freedom

Dear Melissa Replay: What Adulty Beverage Is Best?

Welcome to Dear Melissa, where I answer your questions about transitioning into or completing a Whole30, successfully sticking to your new Food Freedom habits, and figuring out...
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