You don’t want to diet—you want a lifetime of freedom
Millions of people have changed their lives with the Whole30. You can, too.
The New Whole30—Your guide to lasting health and food freedom
The definitive plan to transform your health, habits, and relationship with food.
Purchase The New Whole30Meals made easy with Made By Whole30
Let us handle the cooking. Order Whole30-compatible meals, locally sourced and delivered to your door with Made By Whole30 meals.
Save on your first order with code WHOLE30NEWNavigate life with Melissa Urban—Subscribe to XO,MU
Candid advice on boundaries, health and wellness, and more—straight from Melissa Urban to your inbox.
Subscribe to XO,MUA week to feel it, a month to see it, a lifetime to live it
You can change your life in 30 days. We know because millions of people just like you have done the Whole30 and radically transformed their energy, sleep, metabolism, digestion, and self-confidence. Read Whole30 testimonials and imagine the victories you will celebrate on the program. Start writing your success story today.
Identify the foods holding you back
There is no one-size-fits-all approach to diet—but how do you figure out the foods that work best for you? Whole30 gives you the answers in just 30 days.
Reconnect with food and your body
Whole30 cuts through the food-noise so you can learn to listen to your body, trust its signals, and restore a healthy relationship with food.
Create new habits—and make them stick
The Whole30 is built on a healthy dose of habit research, which means the new behaviors you’ll cultivate will carry over into every area of your life.
Embrace non-scale victories (NSVs)
Take a well-deserved break from the scale and discover the power of the Whole30’s countless NSVs.
Testimonials
A survey of 7,700 Whole30 alumni found that 88% said the program really did change their lives.
My PCOS symptoms completely vanished, and my diagnosis was removed entirely just one year later: Jennifer’s Story
The relief I have experienced from eczema in the past month is unprecedented: Aaron’s Story
My emotional eating is gone. My body feels strong, healthy, and energetic: Rebecca’s Story
Original & Plant-Based Whole30 Recipes
Whole30 Approved
Make your Whole30 shopping easier with the Whole30 Approved® label.
Professional Endorsements of Whole30
Discover More EndorsementsAbigail Dionne, MS, PA-C
Primary care Physician AssociateElizabeth (Lizzie) Keen, MS, RD, LD, CNSC
Registered Dietitian Outpatient OncologyStephanie Greunke, RD
Founder and CEO, Postpartum Reset & Co-host, “Doctor Mom” PodcastCatherine Moring, PhD, RDN
Registered Dietitian Nutritionist and Certified Diabetes Care and Education SpecialistDiana Rodgers, RD
Executive Director, Global Food Justice AllianceBrittany Mellen, MPH, RD
Functional Nutrition Clinical Registered DietitianEllen Vora, MD
Holistic Psychiatrist and author of The Anatomy of AnxietyAbout the Co-Founder
Hi, I’m Melissa, and I’m a recovered addict. I know what it’s like to struggle with cravings, self-confidence, and health issues. In 2009, I began a self-created dietary experiment that permanently and profoundly changed my health, habits and my emotional relationship with food. That protocol, now known as the Whole30, has gone on to change the lives of millions of people just like you who struggle with cravings, emotional eating, fatigue, digestive issues, and chronic health conditions. Why shouldn’t you be our next Whole30 success story?
What is the Whole30?