The Whole30® Program
Plan for Whole30 Success

Since April 2009, millions of people have successfully completed the Whole30® program with stunning, life-changing results. This is a summary of the official rules of the Whole30, plus some extra motivation from Melissa.

For in-depth information about planning and preparing for the program, a comprehensive FAQ, and more than 100 totally compatible recipes, refer to our New York Times bestselling book, The Whole30: The 30-Day Guide to Total Health and Food Freedom.

The Whole30 Program Rules

Yes: Eat real food.

Eat meat, seafood, and eggs; vegetables and fruit; natural fats; and herbs, spices, and seasonings. Eat foods with a simple or recognizable list of ingredients, or no ingredients at all because they’re whole and unprocessed.

No: Avoid for 30 days.

  • Do not consume added sugar, real or artificial. This includes (but is not limited to) maple syrup, honey, agave nectar, coconut sugar, date syrup, monk fruit extract, stevia, Splenda, Equal, Nutrasweet, and xylitol. If there is added sugar in the ingredient list, it’s out.
  • Do not consume alcohol, in any form, not even for cooking. (And ideally, no tobacco products of any sort, either.)
  • Do not eat grains. This includes (but is not limited to) wheat, rye, barley, oats, corn, rice, millet, bulgur, sorghum, sprouted grains, and all gluten-free pseudo-cereals like quinoa, amaranth, and buckwheat. This also includes all the ways we add wheat, corn, and rice into our foods in the form of bran, germ, starch, and so on. Again, read your labels.
  • Do not eat most forms of legumes. This includes beans (black, red, pinto, navy, garbanzo/chickpeas, white, kidney, lima, fava, cannellini, lentils, adzuki, mung, cranberry, and black-eyes peas); peanuts (including peanut butter or peanut oil); and all forms of soy (soy sauce, miso, tofu, tempeh, edamame, soy protein, soy milk, or soy lecithin).
  • Do not eat dairy. This includes cow, goat, or sheep’s milk products like milk, cream, cheese, kefir, yogurt, sour cream, ice cream, or frozen yogurt.
  • Do not consume carrageenan or sulfites. If these ingredients appear in any form on the label, it’s out for the Whole30.
  • Do not recreate or purchase baked goods, “foods with no brakes,” or treats with Whole30 compatible ingredients.* Recreating or buying sweets, treats, and foods-with-no-brakes (even if the ingredients are technically compatible) means you’ll come out of the program with the same exact habits, coping strategies, and food choices you had when you started—and that won’t lead to the kind of long-term, life-changing results we want for you.
  • Do not step on the scale or take any body measurements for 30 days. The Whole30 is about so much more than weight loss, and to focus only on body composition means you’ll overlook all of the other dramatic, lifelong benefits this plan has to offer. So no weighing yourself, analyzing body fat, or breaking out the tape measure during the 30-day elimination period. (You may take photos and/or measurements on Days 0 and 31, however.)

*Some specific foods that fall under this rule include: pancakes, crepes, waffles, bread, tortillas, biscuits, muffins, cupcakes, cookies, brownies, alternative flour pizza crust or pastas, granola, cereal, ice cream, commercially-prepared chips (potato, tortilla, plantain, etc.), or deep-fried French fries. While this list of off-limit foods applies to everyone whether or not you like pancakes, you may decide to exclude additional foods that you already know promote cravings or mindless overconsumption, like RXBARs or almond butter. (See page 95 in The Whole30 for guidance.)

Let’s Get Specific

Specific foods that fall under the “Pancake Rule” include: pancakes, crepes, waffles, bread, tortillas, biscuits, muffins, cupcakes, cookies, brownies, alternative flour pizza crust or pastas, granola, cereal, or ice cream. No commercially-prepared chips (potato, tortilla, plantain, etc.) or French fries either. You may also decide to exclude additional foods that, despite being compatible with the program, promote cravings or make you feel out of control, like RXBARs or almond butter. (See page 95 in The Whole30 for guidance.)

The Fine Print

These foods are exceptions and are allowed during Whole30 elimination.

  • Ghee or clarified butter. Clarified butter (see page 289) or ghee are allowed during Whole30 elimination, as they’ve had their milk solids rendered out.
  • Fruit juice. Products or recipes that include orange, apple, or other 100% fruit juices are compatible with the program, even if they’re used as a natural sweetener.
  • Certain legumes. Green beans and most peas (including sugar snap peas, snow peas, green peas, yellow peas, and split peas) are allowed.
  • Vinegar and botanical extracts. Most vinegar (including white, red wine, balsamic, apple cider, and rice) and alcohol-based botanical extracts (like vanilla, lemon, or lavender) are allowed during your Whole30 program. (Just not malt-based vinegar or extracts, which will be clearly labeled as such, as they contain gluten.)
  • Coconut aminos. All brands of coconut aminos (a brewed and naturally fermented soy sauce substitute) are acceptable, even if you see the words “coconut nectar” or “coconut syrup” in their ingredient list.
  • Iodized salt. All iodized salt contains a tiny amount of dextrose (sugar) as a stabilizer, but ruling out table salt would be unreasonable.


Your Whole30 isn’t over yet! Following the 30-day elimination, you’ll enter phase two, a 10-day period (at least) of reintroduction. This is the fun part—where you get to bring back the food groups you’ve been missing one at a time, and compare your experience. This is where you learn the most about which foods may be having a negative impact on your energy, sleep, mood, cravings, digestion, and more, so be thorough here!

In this phase, you’ll reintroduce one food group at a time, then go back to the elimination phase for two days to reset (in case you have a negative experience). You’ll reintroduce food groups in order of least likely to be problematic to most likely:

  • (OPTIONAL) Added sugar
  • (OPTIONAL) Gluten-free alcohol
  • Legumes
  • Non-gluten grains
  • Dairy
  • Gluten-containing grains

Reintroduction is where you’ll learn which foods do and don’t work for you, and start to create your perfect Food Freedom plan. See page 42 in The Whole30 or Chapter 5 in Food Freedom Forever for examples and detailed Reintroduction guidelines.

Give Us Thirty Days

Your only job during the Whole30 is to eat Whole30-compatible foods. You don’t need to weigh or measure, count calories, restrict calories, or purchase everything organic or grass-fed. Your only job is to stick to the Whole30 rules for 30 straight days… no cheats, no slips, no “special occasions.”

This isn’t a hazing or a boot camp; the requirement for 100% compliance is grounded in science. We call the Whole30 a “reset,” but at its heart, the Whole30 is an elimination diet. Elimination protocols have been around since the 1920’s, and many doctors say they are still the gold standard in identifying food sensitivities—but only if you do them by the books. In order to accurately test how your body responds in the absence of these potentially problematic foods, you have to completely eliminate them. One bite of pizza, one spoonful of ice cream, one sip of beer within the 30-day period and you’ve broken the “reset”—and have to start over again on Day 1.

You must commit to the full program, exactly as written, 100% for the full 30 days. Anything less and you won’t experience the full benefits the program has to offer. Anything less and you are selling yourself—and your life-changing results—short.

It’s only 30 days.

You Can Do Hard Things

The Whole30 is famous for its tough love, but don’t be nervous– it’s heavy on the love. At this point, many of you want to take on this life-changing self-experiment, but aren’t sure you can really do it. If you’ve spent your whole life dieting, those efforts have likely left you discouraged, and you’re skeptical that the Whole30 really is different. It is, I promise. And also, you’re going to have to do the work. Here are a few key mindset shifts I want you to make heading into your Whole30, so you can step into your own power, reclaim your confidence, and keep this promise to yourself.

  • This will be hard. There are so many roadblocks to changing the way you eat. For some, it’s emotional ties to comfort foods. For others, it’s time or budget concerns. For still others, it’s missing culturally significant foods. I honor the tremendous efforts many of you will go through just to complete the Whole30. And still, you have done harder things in your life. Losing a parent is hard. Fighting cancer is hard. Birthing a baby is hard. The Whole30 may also be hard, but you are more powerful than you give yourself credit for, and I know you can do this too.
  • Don’t self-sabotage. If you leave the program open to negotiation when you have a bad day or a special occasion, you are setting yourself up to fail. If you don’t clean out your pantry, if you tell yourself “one glass won’t matter,” if you say “I’ll try to do all 30 days,” you are setting yourself up to fail. Language matters, and “I’ll try” leaves you an out. Wake up each day and say, “I am Whole30, and I will keep this promise to myself.”
  • Hold your boundaries. You never, ever, ever have to eat anything you don’t want to eat. We’re all grown-ups here, and someone else’s feelings aren’t as important as your physical and mental health. Practice saying, “No, thank you” or “I’m not drinking right now.” Remember your “why” and come back to that when you’re feeling pressured. Just because it’s your sister’s birthday, your best friend’s wedding, or your company picnic does not mean you have to eat anything. Realizing the event is just as special and your participation just as meaningful without the wine or cake is a huge benefit of the program.
  • Changing your life requires effort. Grocery shopping, meal planning, dining out, socializing, and dealing with stress will all prove challenging at some point during your program. We’ll give you all the tools, guidelines, and resources you’ll need in our books, website, newsletters, and social media feeds, but you also have to take responsibility for your own program. The Whole30 will challenge you in ways you don’t expect, which is exactly why the benefits will carry over into every area of your life. Remember that when things get hard.

In Conclusion…

This is the journey you have been preparing for. You want to do this. You need to do this. You’re ready for it. And I know that you can do it. So stop thinking about it, and take the first step. Right now, this very minute, commit to the Whole30.

Then take a deep breath, because you’ve already begun. I’m so excited to welcome you into our community and witness your journey. Even if you’re not 100% sure the Whole30 will be as transformational for you as it has been for so many, all I ask is that you give it 30 short days and trust the process. What we do here is that important. I believe in it that much. It changed my life, and I want it to change yours, too.

Welcome to the Whole30.

Get daily support and accountability for your Whole30, click here!

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